LeanData

MARCH 14, 2023

These professionals have grown up to varying extents with search engines, peer review sites and ever-present social media. In their personal lives, they are buyers who have become accustomed to world-class B2C buying experiences featuring convenience, easy-to-find product information like pricing, and peer-to-peer reviews.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Marketing Insider Group

AUGUST 30, 2019

I knew I would also need to present a strong business case, and communicate strong ROI measurement. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some see may see it as an impossible challenge, I saw it as an opportunity. The task ultimately fell to me.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Velocity Partners

FEBRUARY 20, 2024

When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. John’s views struck a chord with me.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Convince & Convert

MARCH 4, 2016

Go through your old blog posts , presentations, and white papers. This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. This phenomenon led many to decree that infographics are dead, but it’s not true. Choose the Right Topic. Style First. Trending Topics.

Linkbait 142

Linkbait Planning Peer-to-peer Landing Pages 142

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Adobe Experience Cloud Blog

MARCH 19, 2018

If you have don’t have a blog or resources section on your website, maybe you need to build the business case for content marketing to present to less fearless marketing executives. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Stop creating content that no one wants.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

The Point

AUGUST 23, 2016

However, I’d argue that for online events, the topic and content being presented are paramount; the format, agenda, and speakers for the event: less so. Sell peer interaction. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Sell the event, not the product. No-one cares.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. Several presenters diagrammed the actual marketing systems in place at their companies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

seo.co

OCTOBER 6, 2021

Make sure there’s at least one CTA on every page—which you can ensure by keeping a signup form in the footer—and do some UX testing to make sure every user encounters an opportunity to convert at least once. Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Huptech Web

NOVEMBER 3, 2023

The Average Conversion Rate of a Page is 2.4% It doesn’t matter if you’re crafting buttons for your product pages, contact support, or email newsletters. Well, in this piece, you will get to know about; Importance of How You Present CTAs on Your Website Why Too Many CTAs Can Be a Problem? However, even a 3.3%

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

Outgrow

APRIL 8, 2020

You can embed these content pieces on your websites, landing pages, emails, etc. Top Marketing Tools To Use During The Corona Outbreak. Today, we’re facing one of the biggest natural threats to have taken over mankind. And we’re all in this together, no matter which country, which city. You can check out their free trial here.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Outgrow 90

Brandpoint

MAY 7, 2019

Being present within this community will help you to stay connected to the subject matter that you’re creating content for — learning the ins and outs of what employees of banks, credit unions and wealth management organizations deal with on a daily basis will help you craft authoritative and genuine content. Local conferences.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Vidyard

FEBRUARY 4, 2020

Presentation Webinars (a.k.a. Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

PureB2B

AUGUST 19, 2018

Then, create landing pages full of educational content to continue nurturing these leads. Landing pages need CTAs as well, but don’t be too aggressive since they still may not be ready to make that final purchase decision. The sales cycle is composed of phases required to sell a product or service. Nurture Your Leads.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

SnapApp

MARCH 1, 2017

We talked to some members of our own marketing team and our peers in the industry about what some of the everyday stumbling blocks B2B marketers experience. My landing page conversion rates stay between 3% and 6% no matter what I do. . You go to the landing page. I just spent 20 minutes looking at stock photos.

B2B Marketing 48

B2B Marketing Peer-to-peer Planning B2B 48

Unbounce

SEPTEMBER 23, 2021

You wipe your face and peer through the darkness at the ceiling. Scroll, tap, and voilà: There’s a landing page for 24/7 plumbing in your area with a CTA to dial the number right away. And that’s why optimizing your landing pages for pay-per-call advertising campaigns is crucial in this digital landscape.

Landing Pages 144

Landing Pages Optimization Conversion Peer-to-peer 144

Vidyard

FEBRUARY 4, 2020

Presentation Webinars (a.k.a. Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love. USCAnnenberg ?#research

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

PureB2B

AUGUST 19, 2018

Then, create landing pages full of educational content to continue nurturing these leads. Landing pages need CTAs as well, but don’t be too aggressive since they still may not be ready to make that final purchase decision. The sales cycle is composed of phases required to sell a product or service. Nurture Your Leads.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

Webbiquity

JANUARY 25, 2010

This post will review recommendations from Rick Burnes, while a follow-up post will present ideas from Chris and Sally. Well-designed landing pages + email newsletters/marketing + calls to action = conversion. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise. To start, listen.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

6sense

DECEMBER 9, 2021

Customers learn from industry and peer experts, get insights for leveling-up their revenue teams’ performance, and more. Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. We’ll publish a similar post tomorrow to recap today’s best moments, too.). The Revolution Is Now. The Revolution Is Now.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. Primarily, this is due to the fact that a significant portion of the workforce is now made up of millennials and Gen-Z.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Buffer

DECEMBER 17, 2018

Brian : One study shows that 70% of millennials base their decision to buy a product based on recommendations made by their peers on social media. When in doubt about your marketing strategy, turn to the social media experts. Often the best way to learn about a craft is from someone who has been in your shoes before. Let’s dive in!

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

Biznology

NOVEMBER 18, 2013

Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. They also wanted to maintain a dialogue with existing and past clients and to start a conversation with potential new ones. They wanted to increase social signals and make them stronger.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Heinz Marketing

JULY 2, 2018

As always, every episode of Sales Pipeline Radio past, present, and future is available at SalesPipelineRadio.com. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. That’s what happened. They just published it about three weeks ago. Today is no different.

Account Based Marketing 42

Account Based Marketing Peer-to-peer DemandBase Forrester 42

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase. So, now what?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Walker Sands

MAY 3, 2020

Add in the dimensions of new challenges presented by our present situation and you get rising tensions and questions coming from every corner of the remote office. And to do so quickly. Therefore, you need a clear direction that everyone can agree on. Using data to align your teams.

Planning 52

Planning Paid Search Agency Peer-to-peer Opinions 52

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Amazing news, right? Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Adobe Experience Cloud Blog

MAY 24, 2013

Pillars include: Capture: landing page optimization. We A/B test nearly all of our landing pages along every dimension imaginable, including: video v. We’ve been able to test our way to whitepaper landing page conversions that range from 15-40%, with steady improvement in purchase-ready pages.

Marketing Automation Services 48

Marketing Automation Services Peer-to-peer Landing Pages Sales Cycle 48

Strategic-IC

JULY 14, 2021

We often refer to ABM as a marathon and not a sprint. But while a marathon is measured by crossing the winning line after 26.2 grueling miles (42.19 km), the success of your ABM strategy can be measured much earlier. In this article we’ll explore: Why ABM metrics differ from ‘traditional’ Marketing metrics. The challenge of measuring ABM success?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Paid Search Agency Work Management 62

SnapApp

AUGUST 23, 2016

With a business case, you’re presenting the reasoning behind making a business change. Change is hard. If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Go rogue, or achieve consensus. Making a business case is an essential part of growing as a marketing leader.

Purchase 48

Purchase Work Management Marketing Management Paid Search Agency 48

Inbox Insight

MARCH 27, 2018

A change in the landscape of B2B marketing that is affecting all of us. This post is based on our B2B Marketing Expo 2018 seminar. ? ?. If you’ve yet to feel its effects in your particular industry, you likely will soon. According to the Content Marketing Institute 91% of B2B marketers use content marketing as a foundational piece of their strategy.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Convert

APRIL 12, 2021

Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost money instead, and now you need to present this to your boss. Well, what if your test isn’t actually a loser? Each test costs money to set up.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

SnapApp

SEPTEMBER 2, 2015

They also can yield higher levels of personal and social shares, as they offer such great value to your audience and their peers. They also make it easier for an individual to present a new product or service to the decision maker. As new content forms emerge, it’s easier than ever to meet this challenge with a bit of creativity.

Lead Capture 48

Lead Capture Lead Scoring Lead Ranking Budget Programs 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form. It turns out that when you publish content on your company’s Facebook page, only a small percentage of your fans will see that content in their news feeds.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Moz

NOVEMBER 2, 2020

“Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71