Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. What is Brand Awareness?

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Landing Pages Top of Funnel Brand Identity Branding 124

Martech

JANUARY 10, 2024

Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes. I hope these help you the next time you take the stage.

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Conference Tips Work Management Marketing Management 111

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.

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Landing Pages Startups Examples Ad Building 142

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

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Landing Pages Optimization Template Marketing Analytics Tools 72

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Send users to pages that match their search intent. The goal of a landing page is to sell.

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Landing Pages Ad Building Cross-Selling Bundling 130

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? But it looks like we’re gonna have to change that. How We Got Our Data.

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Landing Pages Video Marketing Conversion Click Rate 145

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . The buyer’s journey is a framework that presents the stages a customer goes through as they decide to buy something.

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Landing Pages Marketing Proposals Marketing Analytics Tools Eye-Tracking 133

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

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Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

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Landing Pages Copywriting Conversion Rate Conversion 97

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages. Step 1: Run a Ranking Report.

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Landing Pages Keywords B2B SERP 151

BenchmarkONE

JANUARY 8, 2020

Landing pages that are created for long-term campaigns are the ones that best benefit from implementing and SEO strategy. . If your page is going to be active for six months or more, and even if your primary audience is intended to come from ads, it won’t hurt to bring in some extra traffic. .

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Landing Pages SEO Practices Best Practices 88

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

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Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

SmartBug Media

NOVEMBER 6, 2020

This test-drive metaphor directly applies to the concept of a landing page. This is where a robust landing page comes into play. To ensure you have a successful landing page, here are four recommendations: 1. Equip the Landing Page with a Lead Nurture. Offer Worthwhile Content.

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Landing Pages Lead Nurturing Top of Funnel Lead Scoring 81

Unbounce

OCTOBER 24, 2019

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including: Why isn’t my ecommerce website selling? What’s an ecommerce landing page?

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Landing Pages eCommerce Design Paid Search Agency 94

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. To make headway with site visitors, you need to prioritize time on page. Two tools to help you increase time on page are motion and content. Motion can breathe new life into your landing page or microsite.

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Landing Pages CMS Development Microsite User-Generated Content 52

Hubspot

JUNE 3, 2020

This page let me know what was in the ebook, how to download it, and the benefits of this content. First, I noticed that this landing page was simple. I thought devoting an entire page to this offer was a pretty smart idea; That way, it could focus solely on communicating the usefulness of a guide.

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Landing Pages Template Paid Search Agency Acquisitions 98

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. The “Weekly How To” Webinar Landing Page.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Anyword

JUNE 21, 2021

The best landing page copy focuses on one primary thing: customer benefit. That’s why, when copywriting for landing pages, it’s essential to make the most of the three seconds that you’ve got to capture a prospect’s attention by explaining who you are, what your product is, and what’s in it for the consumer.

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Landing Pages Marketing AI Lead Scoring Lead Ranking 52

ConvertKit

OCTOBER 22, 2019

And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information. Why use landing pages. Utilizing landing pages for your business will make it easier to: Increase your email list. Test a new idea or offering.

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Landing Pages Template Ad Exchange Statistics 67

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. But, to be honest, there are a lot of different types of landing pages.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

SmartBug Media

FEBRUARY 4, 2021

Landing pages should be a priority when it comes to designing your website. A landing page will help convert your visitors into leads. The more landing pages you have, the more leads you can bring in—if the landing pages are optimized correctly. Using Multiple CTAs. Request a demo.”).

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Landing Pages Cost High Quality Lead Budget Programs 59

The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. The problem could be with your webinar registration or landing page. Click to enlarge. SAP : Click to enlarge.

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Landing Pages Webinar Metrics Practices Best Practices 100

ConvertKit

JULY 30, 2019

In this article, we’ll break down the most common call-to-action examples so you can build your landing page with confidence, knowing that it will help you massively grow your email list. Calls-to-action are the heart of your landing page because they turn leads into converted customers, clients, and email subscribers.

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Landing Pages Examples Click Rate Class 90

ConvertKit

MARCH 25, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. Unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

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Landing Pages Top of Funnel Opt-out Opt-in 72

Unbounce

MARCH 10, 2022

You plug in a company’s website, and SpyFu will find the keywords they’re bidding on both at present and in the past, give you an estimated monthly budget, and how long they’ve been bidding on particular keywords. Unbounce is a conversion intelligence platform made to help you build landing pages that convert for your clients. .

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Paid Search Agency PPC Budget Programs Work Management 131

ConvertKit

SEPTEMBER 9, 2019

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

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Landing Pages Conversion Rate Conversion Urgency Marketing 61

Martech

MAY 9, 2022

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. Here are three ways he recommends brands optimize first-party data collection. Give viewers choices during webinars.

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Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 94

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. It’s about understanding and optimizing your audience’s journey. Optimize Creatively. Embrace A/B Testing.

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Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Leadspace

SEPTEMBER 10, 2019

Creating high-converting landing pages for B2B products requires careful understanding and design that focuses on outstanding copy and presentation. Without these, landing pages can’t deliver the results you want. Your landing page has to put the user first and communicate your value proposition clearly.

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Landing Pages Privacy Policies Privacy Correlation 48

ConvertKit

MAY 2, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. And unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. Google Optimize has been a longstanding product but lacked features that many marketers found essential. What are the implications for Advertisers?

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Advertising Agencies A/B testing Advertisements Advertising 52

Delivra

JANUARY 23, 2019

Enter landing pages. Landing pages are an essential piece in making all of your marketing channels work together. With Delivra’s landing page builder, marketers of any skill-set can create, customize, and launch landing pages without touching a line of code. Landing pages anyone can publish.

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Landing Pages Conversion Custom Publishing Domain 49

Martech

NOVEMBER 17, 2021

Their first campaign using this strategy used ads tailored to these different personas and driving users to specific landing pages. If they are interested enough to click through, then there is a lot that the landing page can accomplish in further educating the prospect. “If So either they get it or they don’t.”.

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Advertising Channels Campaigns Merchandising Optimization 108

Marketing Insider Group

AUGUST 10, 2021

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. This comes from mastering four critical elements in your CTA: copy, design, placement, and optimization.

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Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

SmartBug Media

AUGUST 31, 2020

That’s because these platforms have a ton of well-optimized content and are uniquely positioned to be leaders for these ultra-competitive keywords. Let’s dive into three review site profile optimization tips and tricks that your organization can implement right away. Establish Consistency Between Your Content and Landing Page.

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Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Sana Commerce

NOVEMBER 28, 2023

The quest for e-commerce optimization is about making those subtle yet impactful tweaks that can boost your online store’s performance, enhance the user experience , and ultimately lead to higher conversion rates. At its core, e-commerce optimization is all about refining your online store to maximize its efficiency and profitability.

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Optimization B2B Business Conversion Rate 52

CoSchedule

AUGUST 4, 2022

Historical content optimization is the answer. Picking the right opportunities and optimizing your old content can bring you wins in a few months: But let’s start from the beginning! Download Your Optimization Kit Now. What Is Historical Content Optimization? Improving the on-page SEO. Optimizing images for search.

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Traffic Tactics Optimization Organization 62