Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Effective Marketer

JANUARY 27, 2014

The problem could be with your webinar registration or landing page. It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization techniques. SAP : Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Vidyard

OCTOBER 2, 2015

First impressions are important – especially on landing pages. After the first two parts on Focus and Messaging, your landing pages are, hopefully, more focused and carefully crafted to deliver the right message to your audience. Landing pages are trust exercises. After all, you did read them right?

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

NuSpark Consulting

JULY 24, 2011

Via your landing page. Landing Page Content Strategy. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. Landing pages are best used to complement advertising and social media. Landing pages offer content for quick lead generation.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Via your landing page. Landing Page Content Strategy. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. Landing pages are best used to complement advertising and social media. Landing pages offer content for quick lead generation.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 99

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 99

Zoominfo

FEBRUARY 25, 2021

The email will direct recipients to your landing page. Build an Engaging Landing Page. To create a killer marketing landing page , keep the design simple and the copy concise. Provide one active link on the page — a bright “Register Here” button, and hide all active links, including the menu bar and footer.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

markempa

JULY 24, 2009

I’ve written about how you can leverage social media tools like blogs, twitter , LinkedIn , etc. to drive interested visitors to your website or landing pages to register for educational content and other assets. Is social media having any impact on your lead generation landing pages or webforms?

Landing Pages 120

Landing Pages Social Media Media Lead Qualification 120

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Twitter: Twitter Ads platform allows you to retarget users who have engaged with your tweets or visited your website.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Only B2B

DECEMBER 24, 2020

Captivate Through A Creative Landing Page . So, does this mean to decorate your landing page? Your landing page should be very attractive and engaging this is not possible only because of a great web designer, but a content writer can do the magic too. And here is the anatomy of a perfect landing page.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Hubspot

JULY 23, 2018

LinkedIn Prospecting Tips. For most salespeople, social selling on LinkedIn is a way of life. For most salespeople, social selling on LinkedIn is a way of life. In other words, they're experts in the basics of LinkedIn prospecting. And what if you're making LinkedIn mistakes -- without even knowing it ?

Linkedin 101

Linkedin Ideal Customer Profiles Profiling Opt-out 101

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. If you are launching a brand new business, your homepage at this point should simply be a landing page. The easiest way to make a coming soon page is using a tool like SeedProd. The best part?

Campaigns 86

Campaigns Ad Building Planning Paid Search Agency 86

Webbiquity

OCTOBER 9, 2018

Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience. Here’s is an example of a landing page that Prowly uses to target German prospects. Omage credit: Landingi.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting.

Lead Generation 96

Lead Generation Linkedin Paid Content Generation 96

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. Be sure to follow Daniel’s marketing journey via his Twitter and LinkedIn profiles.). Landing pages have been a key ally in this challenging landscape. Kinda—ahem— heroic.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. The headline, images, and call to action should mirror the ad’s creative.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Webbiquity

FEBRUARY 6, 2024

Apart from an obvious impact on click-through, images are able to set and transform expectations so that people arrive at your landing page knowing what your content holds for them. Or your lower-ranking competitor may be attracting more clicks than you do thanks to a more clickable search snippet. And you’d better deliver.

SEO 163

SEO SERP Conversion Eye-Tracking 163

Webbiquity

AUGUST 1, 2019

If your business offers a specialized service or product, you can search for people asking questions about the problems your product or service solves on LinkedIn groups and Quora. Unbounce : A landing page design and creation tool, Similar to InstaPage , Unbounce offers several features to help increase conversion rates.

Marketing Automation Services 205

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 205

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. What Is LinkedIn's Website Demographics?

Demographics 78

Demographics Linkedin Marketing Websites Domain 78

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Twitter cards: With Twitter cards, you can stand out from text-only tweets in your followers’ feeds by using compelling graphics. Clicking the image will take people to a specified landing page.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

LeadSquared

JULY 11, 2013

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. In fact, with the number of DIY tools that allow you to create landing pages for lead capture, running contests etc.

Landing Pages 52

Landing Pages Facebook Tools Template 52

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Outgrow

JANUARY 11, 2021

Salient Features: 1) Send traffic to a landing page. 7 LinkedIn Sales Navigator. LinkedIn Sales Navigator is probably one of the best lead generation tools for B2b businesses. Did you know that 65% of B2B companies were successful in generating quality leads from Linkedin? 4) Extended LinkedIn network access.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession. What are they doing well?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

seo.co

JANUARY 3, 2023

Engaging with other professionals or experts in your field online via social media (Twitter, LinkedIn). Whether they find you via Facebook, Twitter or LinkedIn, it’s important that each page has its own unique content so potential clients feel like they’re engaging with a trusted brand.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 98