Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Marketing Insider Group

DECEMBER 8, 2020

There are many free lead generation tactics out there, but few will help you maximize your ROI. More significantly, B2B buyers consume at least three to five pieces of related content before contacting a sales person. This will help you to quickly grow your contact list and kick-off the lead generation process.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Webbiquity

MAY 9, 2017

It’s hardly news that B2B sales and marketing teams aren’t always on the same page. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. The primary reason is that sales reps are unable to locate or access the materials when needed. Sales Tools.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Zoominfo

FEBRUARY 1, 2018

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The average cost of a B2B sales lead varies by industry. Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). B2B Lead Generation Statistics: Successful Tactics.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Is it increasing sales?

Landing Pages 144

Landing Pages PPC Paid Content Optimization 144

Marketing Insider Group

SEPTEMBER 3, 2024

Choose platforms where your audience is active, whether it’s Instagram, LinkedIn, Twitter, or another. For example, creating visually appealing images for Instagram, informative posts for LinkedIn, and engaging tweets for Twitter drive engagement. Make the sign-up process easy to maximize conversions.

Paid Content 298

Paid Content Planning Work Management PPC 298

Zoominfo

FEBRUARY 22, 2018

As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. Most B2B sales and marketing professionals rely on a combination of LinkedIn, Twitter, and Facebook for lead generation—with research pointing to LinkedIn as the most effective ( source ).

Lead Generation 214

Lead Generation Social Media Lead Scoring Lead Ranking 214

Webbiquity

MARCH 7, 2017

While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Launch and manage a giveaway campaign in minutes without coding. Social Media Campaign Builders. 1) Rafflecopter.

Marketing Automation Services 260

Marketing Automation Services Enterprise Management Social Media Paid Search Agency 260

ConvertKit

OCTOBER 25, 2021

In marketing-speak, that looks like building a landing page , or a specific page on your website optimized and streamlined so more people buy your books. Here’s how these two authors use their websites to build their author brand and drive sales. Share your next big idea with a landing page. Keep it simple.

Landing Pages 131

Landing Pages Promotion Amazon Newsletter 131

Webbiquity

JULY 9, 2019

Take into account different video types, from whiteboard videos to testimonials, and where to use them in your sales funnel. Where to use explainer videos: Explainer videos are great for the middle of the funnel. How-to videos follow a step-by-step narrative that covers an entire process (be it simple or complex).

Top of Funnel 278

Top of Funnel Video Marketing FAQ Planning 278

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Image Source: ChatGPT-3.5

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Approximately 64% of marketers invest in SEO strategies and tactics. Optinmonster).

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

SendX

JUNE 3, 2020

Let us quickly go through the 4 major subcategories of online marketing: Email Marketing - Having an ROI as high as 4400%, you aim to devise email marketing campaigns that have high email open rates and segment your email list in a way that drives sales, communicates information, and increases customer loyalty. Using tools help you save time.

Online Marketing 345

Online Marketing Work Management Marketing Management Tools 345

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

Landing Pages 111

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 111

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Both help sales, marketing, and customer service personnel plan and schedule follow-up activities. How does social CRM differ from traditional CRM?

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Marketing Insider Group

DECEMBER 3, 2019

And all of this must somehow be tied back into making sales. A LinkedIn report found that 78% of IT buyers need information and guidance to make decisions about their IT environment, and 67% are more likely to make a purchase from a vendor who educates them at each stage of the decision process.

Enterprise Management 265

Enterprise Management Work Management Marketing Management Effectiveness 265

Webbiquity

JULY 24, 2018

Social Media Management Tools. Although there is some overlap in functionality with the monitoring tools above, social media management tools are generally more action-oriented. A key strength of the social media monitoring and management tools above is that they work across the different social networking platforms.

Social Media 254

Social Media Paid Content Enterprise Management Social Marketing 254

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). Yet, sales-ready leads don’t just pour in the second you decide to hold a webinar.

Lead Ranking 209

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 209

Zoominfo

JULY 24, 2019

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The average cost of a B2B sales lead varies by industry. Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Lead Scoring 172

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Today: The average customer engages with 3-5 pieces of content before talking to a sales rep.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

KoMarketing Associates

APRIL 1, 2020

These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. 64 percent of B2B buyers want to see contact information on a vendor website home page and 52 percent expect to navigate quickly to company “about” information as well. Comprehensive Company Information.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Contently

DECEMBER 29, 2022

Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. But your work isn’t really done yet.

Top of Funnel 201

Top of Funnel Enterprise Management Paid Social Agency Work Management 201

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. The leads’ information goes into your CRM then your sales team begins their sales process. A quick example: If you want to run ads on social media to promote your new product, you’ll know from your persona that your ideal customer uses LinkedIn and Twitter.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Webbiquity

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? For example, LinkedIn is a platform for professionals, employees, and companies. Managing your Instagram account along with other platforms is not an easy task. Automatic and manual modes for scheduling provide flexibility in managing your social presence.

Tools 249

Tools Social Media Social Networks Digital Marketing Funnels 249

Hubspot

JUNE 3, 2020

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content.

Landing Pages 99

Landing Pages Template Paid Search Agency Acquisitions 99

Webbiquity

DECEMBER 10, 2024

Top 10 B2B Content Distribution Strategies to Ace the Market The targeting capabilities of platforms like LinkedIn and industry-specific websites make reaching your target audience online relatively easy. However, the intense competition for the attention of sales prospects makes it challenging to stand out.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. For fintech companies, LinkedIn is a good place to start with Twitter a close second.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 100

Oktopost

JUNE 6, 2022

LinkedIn is one of the most valuable resources in 2022 for people who want to sell online, become thought leaders, and network with like-minded professionals. However, if your LinkedIn profile isn’t optimized for your goals, it might be holding you back from doing just that. How to Edit Your LinkedIn Profile.

Ideal Customer Profiles 148

Ideal Customer Profiles Profiling Linkedin Network Marketing 148

Single Grain

SEPTEMBER 3, 2019

Promoting a business on Twitter can be tricky. And when you factor in Twitter’s ongoing algorithm changes, the chances that anyone will see what you post are really low. First, if you have a business, people will expect you to be on Twitter. Eric's Favorite Twitter Hack: Take Advantage of Tweetstorms. That’s low.

Twitter 110

Twitter Traffic Top of Funnel Best Practices 110

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Remember, B2B buyers may have to communicate with up to 20 other stakeholders, which means this can be a long process. One of the most effective ways to do that?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Affiliate sales support independent publishing. Keep Your Website Updated. to make it easy for potential clients to get in touch with you.

Digital Asset Management 286

Digital Asset Management Product Branding Brand Identity 286

Hubspot

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

Generation 84

Generation Lead Ranking Enterprise Management User-Generated Content 84

Single Grain

JUNE 11, 2019

For B2B brands, LinkedIn can be an advertising goldmine. LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. Basically, anything you would do in a regular LinkedIn post, you can do in a sponsored content ad. Target by Specialties.

Linkedin 111

Linkedin Enterprise Management Effectiveness Work Management 111

Contently

DECEMBER 16, 2022

While multi-touch attribution is the correct end goal to strive for, it’s not something you need to rush into if you’re still developing a content strategy and setting up the correct internal processes. MQLs are ready to talk to sales (in theory). 6 Metrics You Should Use to Prove Content Success. The value has to be there.

Lead Ranking 168

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 168

KoMarketing Associates

FEBRUARY 13, 2018

To capture the lead, send users to a landing page with additional webcast details and a registration form. Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion. Connect with her on Twitter at @AkvileDeFazio or at AKvertise.com.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180