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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This way, you can jump into your campaign to move things around while making the necessary changes to your post-click landing page.

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I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.

Unbounce

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. There’s also a perception that most of B2B social media advertising is done on LinkedIn.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Personalization in Online Advertising. Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. The second one is that you should consequently follow your message and stick to it, on every step, so ad, email, social media, landing page. Omage credit: Landingi.

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Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark Consulting

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert.

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Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark Consulting

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert.

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B2B Advertising Insights For Your Funnel [VIDEO]

Directive Agency

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. So, today we’re going to discuss: The importance of different areas of the funnel. B2B Advertising: Top of the Funnel.