DivvyHQ

AUGUST 23, 2023

But if converting visitors or lead generation is a main focus of your website, your blog posts should be developed with that goal in mind. Here's more on how to leverage your blog content to steer visitors to key landing pages and conversion points. For many companies, the blog is designed to educate, inform, or entertain.

Landing Pages 85

Landing Pages Lead Generation Education Conversion 85

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. And what about the leads that don’t convert? Far from it. Ignore them at your own peril.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

JULY 21, 2020

Through customer research, landing page testing, conversion rate optimization, and traditional brand development tactics, you can be smarter about building and evolving your brand. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. What Goes Into a Brand?

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 84

Landing Pages Best Practices Eye-Tracking Pricing 84

Martech

JUNE 10, 2024

Poor landing page experience: If the landing pages or websites where prospects are directed after engaging with the campaigns are not user-friendly, informative, or visually appealing, it can deter them from taking further action. Optimizing the landing page experience can help improve conversion rates.

Top of Funnel 92

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 92

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . Later brought in tons of leads using a gated landing page they made in Unbounce. Need an example?

Landing Pages 133

Landing Pages Marketing Proposals Marketing Analytics Tools Eye-Tracking 133

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Binary Demand

JUNE 12, 2024

[ps2id id=’overview’ target=”/] B2B lead generation is vital for sales and marketing, driving business growth, expansion, and revenue. Without leads, businesses would struggle to thrive. The rise of Artificial Intelligence (AI) has revolutionized lead generation, making the process faster and more efficient.

Marketing AI 98

Marketing AI Lead Generation Lead Ranking Sales Qualified Leads 98

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

ConvertKit

FEBRUARY 10, 2020

To start collecting email subscribers, you can use a newsletter landing page to attract visitors and persuade them to join your list. The benefits of creating a newsletter landing page. Think of your newsletter landing page as the “gate” between where your audience is right now and where they want to be.

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

Unbounce

MAY 1, 2021

Let’s start with demographic segmentation. In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. What Is Demographic Segmentation? Demographic segmentation is marketing segmentation based on demographics.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Launch Marketing

MARCH 6, 2024

In this exploration beyond buyer personas, we have partnered with OneNineFive to delve into the transformative potential of personality-driven content and how it can elevate your lead generation strategy to propel leads through the marketing funnel. Looking to up-level your content marketing and drive more leads?

Lead Generation 114

Lead Generation Personalization Marketing & Strategy Marketing Strategy 114

Zoominfo

JANUARY 15, 2021

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Here are five lead generation strategies that will lead to success in the new year. .

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. How does your current lead nurturing. 18 Common Features of a Best-in-Class Lead Nurture Program #leadnurturing Click To Tweet.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Ranking 299

Unbounce

OCTOBER 24, 2019

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including: Why isn’t my ecommerce website selling? What’s an ecommerce landing page?

Landing Pages 94

Landing Pages eCommerce Design Paid Search Agency 94

Navigate the Channel

JUNE 6, 2024

If you’re reading this, you’re probably an architect, a principal in an architectural firm, or a marketer who works with architects and you’re frustrated at the pace or progress of your firm’s lead generation. Interactivity is also a lead draw. Adding interactive elements to your web pages increases the time users spend on your site.

Lead Generation 65

Lead Generation Lead Ranking Lead Scoring Generation 65

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 107

Lead Generation Lead Ranking Tactics Lead Scoring 107

Anyword

JUNE 21, 2021

The best landing page copy focuses on one primary thing: customer benefit. That’s why, when copywriting for landing pages, it’s essential to make the most of the three seconds that you’ve got to capture a prospect’s attention by explaining who you are, what your product is, and what’s in it for the consumer.

Landing Pages 52

Landing Pages Marketing AI Lead Scoring Lead Ranking 52

ConvertKit

MARCH 25, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. Unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 72

Landing Pages Top of Funnel Opt-out Opt-in 72

Unbounce

JANUARY 10, 2019

We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page. What about the landing page? Keywords in Landing Pages.

Landing Pages 145

Landing Pages Paid Search Agency Ads Google 145

Zoominfo

FEBRUARY 13, 2019

That’s why email list segmentation is the key to successful email marketing. Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. What is Email List Segmentation? How is List Segmentation Effective? Unfamiliar with the term?

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

The Point

OCTOBER 1, 2021

Should you allow prospects to enter a personal email address when they fill out lead gen forms? Translation: requiring business emails could cut lead volume in half, albeit (in theory) by eliminating those prospects less motivated to complete the form. The Case for Allowing Personal Emails on Lead Gen Forms Click To Tweet.

Lead Gen 297

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 297

ConvertKit

JANUARY 17, 2020

That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room. There's a lot of work that goes into a successful webinar—but creating a webinar landing page that converts doesn't have to be complicated.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. Time to pat yourself on the back and let the leads come in, right? You might think lead generation stops at email signup. But you’ve gotta think about nurturing those leads early on: Guiding them to the conversion you want—like a purchase or subscription.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Vidyard

SEPTEMBER 17, 2015

We’re back with part two of Designing Fly Landing Pages! This time, we’re going to take a look at how we can send the right message to your audience by ensuring your formatting is appropriately styled and sized, offering personalized messages to different segments, and optimizing for search engines and social media. Formatting.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Lead Forensics

APRIL 3, 2024

We often hear people say that their goal is simply to bring in more leads. You don’t want just any old lead. You want the right kind of leads. Your goal should actually be to generate more of the kind of leads. Let’s assume you’ve done your homework and you know what a good lead looks like for you.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Hubspot

APRIL 29, 2019

You can write the most gripping blog post you’ve ever written, persuading an audience that your offer is just as engaging and insightful, but if your landing page or even one of its elements disengages them, their odds of downloading it will plummet. The Landing Page Template HubSpot Uses to Convert at a 35% Rate.

Landing Pages 78

Landing Pages Template Hubspot FAQ 78

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Act-On

JUNE 13, 2024

Ask about their most pressing interests and goals, and then segment them in your marketing automation program. Training and tutorials on landing pages In 2022, we relaunched our Power-Up webinars , a series created specifically for our existing customers. Here’s what that might look like: Send a welcome email to new customers.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

ConvertKit

MAY 2, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. And unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

ConvertKit

JANUARY 10, 2020

If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page. Landing pages allow you to dedicate your headline, description copy, imagery, and call-to-action to one specific offer.

Landing Pages 59

Landing Pages Top of Funnel Case Study Case Studies 59

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Marketing Insider Group

JULY 16, 2020

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. After all, if you have more leads coming in, then you’ll have more conversions too, right? This is why a good lead scoring system is so important.

Lead Ranking 266

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 266

LeadSquared

JANUARY 30, 2017

Landing page optimization means constantly improving the landing page for conversions. It is usually done by improving design, copy or adding psychological triggers to the landing page, which will prompt the visitors to fill the form on the page. What’s the ultimate goal of your landing page?

Landing Pages 52

Landing Pages Optimization Urgency Marketing Banners 52

SalesIntel

DECEMBER 27, 2021

The ultimate goal of any sales and marketing team is to increase total sales volume by maximizing the number of lead conversions. Various processes of lead generation and lead nurturing are followed to aid in this process. What do you mean by lead nurturing? 6 common mistakes in lead nurturing and how to avoid them.

Lead Nurturing 132

Lead Nurturing Lead Ranking Lead Scoring Conversion 132