B2B Marketing Traction

JANUARY 14, 2014

Make sure your site has some depth to the page hierarchy. It’s true that landing pages are effective for your marketing, but be careful not to create a website hierarchy that is flat. This indicates to some search engines that your pages are spammy.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JULY 2, 2014

Landing on a page that only contains text is not very appealing. I know from personal experience if I land on a page and only see four paragraphs, I’m less than impressed. I tried to emulate most of the points on this page. An Eye-Catching Image that is Left- or Right-Justified.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

MARCH 8, 2012

Do visitors on your site feel like they’ve landed on another planet? Once they’ve landed on your home page, is there a way for them to interact? Is there a smiling receptionist to great them, and perhaps a basket of fruit or flowers on display? Do they have choices to click and learn more?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

FEBRUARY 28, 2012

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. B2B marketers, what results are you getting from your Facebook company page? Conversions?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

AUGUST 16, 2013

Your SEO vendor wants to set up landing pages spiked with your keywords. If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, Here are some of the warning signs: 1. Your SEO vendor still focuses on quantity, not quality, of incoming links to your website.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

APRIL 6, 2012

If you ask me, visitors who land on a blog post have the right to know when it was written. I care because, if I want to know how to do something that’s a little bit technical, say on my Facebook company page, it matters to me if the information is current. So, why do B2B marketers hide their blog post dates? Why should you care?

Transparency 100

Transparency Blogger B2B Trust Marketing 100

B2B Marketing Traction

JANUARY 10, 2012

On every website page or blog entry you have an opportunity to include headlines. For example, a home page may have no headlines at all. For example, a home page may have no headlines at all. For an additional resource on writing effective headlines, check out Copyblogger’s page How to Write Magnetic Headlines.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

OCTOBER 4, 2011

When someone lands on your website, they may spend some time looking around. In the Inbound Marketing University course on Landing Pages, Jeanne Hopkins, Director of Marketing at Hubspot , offered up this conversion equation. What you need are the 3 C’s – Content, Connections, and Conversions.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

JUNE 12, 2012

Once visitors land on your site pages, are they engaged? Once you drive quality traffic to the hub, your website, the next steps are engaging and converting leads to customers. Does your website attract quality traffic? Are you able to convert them? We’re experts at online marketing.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

FEBRUARY 23, 2015

You can be subtle about these and just invite readers to “learn more,” “get more information,” and link to a nice landing page that asks them to fill out a brief form and clearly states what they will get (a phone call, an email, access to download something, etc.). Know what your audience needs and wants.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JANUARY 16, 2012

Scan a QR code and view a custom landing page on their smart phone? Don’t use up all the space on the one-page. What do you want the reader to do? Pick up the phone and call you? Go to your site to get the free whitepaper about a product or service? Ask them to do something and make it worth their while.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

APRIL 2, 2012

We’ve all probably had the experience of landing on a blog page only to find out that the author hasn’t posted for months, maybe years! ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

MARCH 26, 2015

Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. In most situations, it’s better to optimize your main website and create keyword-rich sub-directory pages for some of the specialty items you sell and for the countries to which you export.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

AUGUST 26, 2013

So, it is really key to write concisely and focus on your one story – your company received an award, is having an event, has landed a major new customer contract, or is launching a new product. I like to keep press releases to one page with lines spaced at 1.5.

Press 100

Press Distribution Opinions Tactics 100

B2B Marketing Traction

JANUARY 20, 2011

According to Nick Gonzalez, former writer for Techcrunch.com, social media speaker and creator of the page www.checkfacebook.com , 68.5% If a young person comes to your web site, what do you think happens when they see the Facebook logo on your home page? Reality: Your Company Page Is Not Visibly Tied To Your Personal Information.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100

B2B Marketing Traction

NOVEMBER 23, 2011

Testing is faster as marketers can quickly set up landing pages to see which ones get the best results for a certain audience. Because we can capture activity and behavior online, B2B marketers can better measure the results of online marketing. ” What say you?

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100