Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages. Think of it like a ticket to a movie or a concert.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Martech

NOVEMBER 8, 2023

Audit the branding across your templates As the MAP evolves, so will the company’s branding. Look at existing templates and make sure old messages and visual assets are updated. “It’s It’s also helpful to have a checklist or audit template for ongoing use as the marketing automation program continues to grow.

Marketing Automation Services 112

Marketing Automation Services Marketing Automation Automation Tips 112

Optinmonster

APRIL 4, 2024

Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list. In fact, Constant Contact has pre-made templates set up for these workflows. It comes with an easy-to-use drag-and-drop email builder and several email templates to help you design beautiful emails.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Unbounce

MAY 11, 2021

To help you start that long-delayed project, we’ll break down what a customer journey map is, walk through why it matters, and help you make your own in less than 30 minutes with our handy, free template. In other words, you’ll have content and landing pages that convert. Get your FREE template. Easy as that.

Template 143

Template Landing Pages Touchpoints Top of Funnel 143

Optinmonster

APRIL 15, 2024

If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. With OptinMonster’s user-friendly popup builder plugin, you can: Create popups from 100+ templates for most business use cases you can think of. Do you host your business website on WordPress? We won’t need these default elements.

Customer Surveys 76

Customer Surveys Marketing Websites Marketing Management Template 76

Unbounce

JULY 22, 2021

When it comes to building landing pages, you’re not doing it for the journey, are you? Smart Builder is our new AI-powered landing page builder that uses over 10 years of data (that’s 1.5 Smart Builder will then provide templates, section components, and even copy recommendations. billion conversions!)

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

Unbounce

AUGUST 19, 2021

If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. It’s a critical part of every landing page strategy. WTH is a CTA?

Optimization 144

Optimization Top of Funnel Landing Pages Ad Building 144

Martech

APRIL 12, 2023

There were quite a few enhancements to the landing page UX — with the biggest callout being the removal of the toggle switch (in other words, the Classic Experience will no longer be available). Marketo sunsetting Classic Experience on landing pages Classic Experience on landing pages is being sunset.

Marketo 86

Marketo Landing Pages Paid Search Agency Template 86

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 124

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 124

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Martech

SEPTEMBER 22, 2023

Tone/style guides built into prior templates and editor capabilities. Then, the operations/martech team loaded and tested creative assets and content into templates. Content teams often considered these applications more “fit-for-purpose” than the core MAP templates. In generative AI, what is a “version”?

Digital Asset Management 118

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 118

Unbounce

MARCH 10, 2022

Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clients, let’s take a closer look at some of the most useful PPC tools on the market. Even better? Most of ‘em have a free trial period , so you can test ‘em out before you commit full-time.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

BOP Design

OCTOBER 20, 2022

Not only does this framework help keep things visually consistent, but it helps keep your website scalable so you can add new content and pages when needed. Your website framework needs to include a responsive grid, as well as stylized components, re-usable modules and custom page templates. Content + Image. Embedded Video.

CMS Development 116

CMS Development Design Marketing Websites Industry CMS 116

Unbounce

AUGUST 24, 2021

This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages. These research findings mean the fonts you choose for your landing page will impact how visitors understand your copy.

Landing Pages 139

Landing Pages Mobile Marketing Design Template 139

Optinmonster

MARCH 1, 2023

Splash Page Do you use a splash page to highlight your signup form? Many smart marketers are now using splash pages to make their optin the first thing visitors see when they land on their homepage. Then, devote everything on your page to displaying your incentive to optin and email signup form.

Conversion 94

Conversion Landing Pages Opt-in Template 94

ConvertKit

OCTOBER 29, 2021

Lastly, customize your product page, checkout, confirmation, and email receipt with ConvertKit’s visual editor. Customize your product page to match your brand. Next, you need a landing page to convince people to buy your offer. Create a custom landing page. And for that, you need a spiffy landing page.

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

ConvertKit

AUGUST 4, 2021

Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own. New subscribers are excited about the promise you made on your landing page or your signup form—a freebie you promised or the next edition of your newsletter.

Examples 145

Examples Newsletter Template Landing Pages 145

Optinmonster

AUGUST 24, 2023

With OptinMonster, you can choose from an extensive collection of 600+ pre-built templates and create a stunning offer. These templates are specifically crafted for maximum conversions, and you can use them without any coding or design expertise. With captivating landing pages and sign-up forms, Brevo makes email marketing look easy.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

ConvertKit

NOVEMBER 26, 2019

As of today you can build landing pages and forms in ConvertKit for free , making it the easiest way to launch your next creative project. Instead of spending months pursuing it before you get feedback, setup a quick landing page and get in front of potential customers immediately! A landing page is perfect for that.

Landing Pages 135

Landing Pages Domain Validation Broadcasting 135

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

ConvertKit

DECEMBER 29, 2020

You can make unlimited tweaks and even create different variations to A/B test on your landing pages (which can help increase conversions). Canva is an excellent option for beginners because it provides pre-designed ebook cover templates: Search for ebook cover templates in Canva. Adjust your page URL slug.

Budget Programs 126

Budget Programs Landing Pages Template Lock-In 126

Optinmonster

JULY 16, 2021

Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. They provide lots of links to various pages on their site, giving users a lot of ways to interact with the brand. Need help building your landing pages? Formidable Forms.

Promotion 139

Promotion Examples Landing Pages Click Rate 139

Martech

SEPTEMBER 21, 2023

The BrandCore engine will help brands to brief and create, through quality assets and brand templates; scale, by producing content more efficiently; and distribute, by promoting content across all channels and media formats. Additionally, it can create sector-specific automated emails and landing pages in just a few clicks.

Marketing AI 107

Marketing AI Digital Asset Management Enterprise Management Gartner 107

Hubspot

APRIL 11, 2013

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. 1) Get to the point.

Landing Pages 28

Landing Pages Template Design Tips 28

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 68

Examples Webinar Metrics Marketing & Strategy Landing Pages 68

Optinmonster

FEBRUARY 15, 2024

With Beacon’s Drag and Drop Editor, you can make stunning lead magnets without breaking a sweat by dragging and dropping elements onto the page. With dozens of beautifully designed templates you can get started, then customize as much or as little as you want. Don’t know what to offer as a lead magnet?

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Sage Marketing

JUNE 18, 2023

This entails determining which assets you need to rebuild after the migration, such as lists, files, landing pages, forms, email templates, lead scoring, and drip campaigns. Create email templates Create email templates in HubSpot for efficient and consistent communication.

Hubspot 52

Hubspot Landing Pages Marketing Automation Services Template 52

Sage Marketing

JUNE 18, 2023

This entails determining which assets you need to rebuild after the migration, such as lists, files, landing pages, forms, email templates, lead scoring, and drip campaigns. Create email templates Create email templates in HubSpot for efficient and consistent communication.

Hubspot 52

Hubspot Landing Pages Marketing Automation Services Template 52

Heinz Marketing

OCTOBER 31, 2021

How it works: Templates: Unfold is the ultimate toolkit for storytellers, providing all the things you need to make your content stand out on social media. Catered for Instagram Stories, Unfold provides users with a catalog of 400+ templates with different themes to capture the vibe of the pictures you want to share.

Template 121

Template Ideal Customer Profiles Profiling Display 121

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. The Solution: Account-Based Marketing (ABM) with Personalized Landing Pages.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

ConvertKit

JULY 14, 2021

How to do it in ConvertKit : Liquid is a template language you can use with ConvertKit to create dynamic content in your emails. Create a new ConvertKit template where your footer will live. Setting up your standard email designs as templates makes creating unique content faster. Add custom fields on landing pages and forms.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

ConvertKit

JUNE 21, 2021

You can quickly start your email list with ConvertKit and our free landing page builder. Log into your ConvertKit dashboard and click Landing Pages & Forms : Next, click the Create New button and then Landing Page : You can build a landing page with one of our templates: ConvertKit has a library full of landing page templates.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Hubspot

OCTOBER 15, 2020

That's why you need an effective landing page builder. Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business. They're simple pages — often with just a few lines of text and a form — to drive conversions and turn visitors into leads.

Landing Pages 87

Landing Pages Best Practices Top of Funnel Marketing Automation Services 87