Marketing Insider Group

FEBRUARY 10, 2021

When someone lands on your homepage or another primary webpage, they should understand your value proposition immediately. Your VP should be the first thing visitors see when they land on your website homepage. Ensure your audience quickly understands what makes your product or service different when they land on your website.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. You’ll also find a link to a tutorial on the image generator page. Visit the personas page to select a persona and see all the additional prompts. Start creating images now.

Work Management 105

Work Management Generation Marketing Management CMO 105

Convince & Convert

NOVEMBER 30, 2023

Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. You can also regenerate its responses until you find copy ideas you are better satisfied with. You can also follow up with more prompts to get more ideas and better targeting.

Social Media 105

Social Media Advertisements Advertising Tools 105

Martech

FEBRUARY 12, 2024

or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. This includes factors such as your landing page, existing ads, and keywords. If you are an English-speaking advertiser in the U.S. ACAs explained.

Marketing AI 105

Marketing AI Google Generation Landing Pages 105

Heinz Marketing

FEBRUARY 24, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA).

Landing Pages 102

Landing Pages Ad Building Mobile Marketing User-Generated Content 102

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. Here’s a product page example from Lululemon : 3.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. of landing pages had more than 500 words of copy. So get a step ahead. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, OK, that’s a bit extreme, but you get the idea.) This information helps you decide which pages they find relevant and others maybe not so much. Let’s first take a look at how click tracking works.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Martech

MARCH 1, 2024

Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers. Category landing pages and product recommendations The new tool let the team expand to category landing pages and product recommendations — both ongoing projects. “We

Marketing AI 93

Marketing AI Merchandising Enterprise Management Long Tail Marketing 93

Unbounce

JULY 22, 2021

When it comes to building landing pages, you’re not doing it for the journey, are you? Smart Builder is our new AI-powered landing page builder that uses over 10 years of data (that’s 1.5 Build a Landing Page With the Team You Never Had. Hmm, yeah, not exactly someone with conversion rates top of mind.).

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

Stevens & Tate

NOVEMBER 13, 2022

Six Types of Real Estate Video Marketing Ideas for Homebuilders. Optimized Landing Pages. Landing pages are where your online prospects “land” after reading through your content. Here are some resources on the value of optimized landing pages: 3 Ways to Enhance Your Landing Pages.

Creativity 119

Creativity Top of Funnel Planning Lead Ranking 119

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

ConvertKit

NOVEMBER 26, 2019

What used to require buying a domain, setting up hosting, installing WordPress, choosing a theme, and adding opt-in forms—all just to validate a creative idea—is now available in one tool with ConvertKit. As of today you can build landing pages and forms in ConvertKit for free , making it the easiest way to launch your next creative project.

Landing Pages 135

Landing Pages Domain Validation Broadcasting 135

ConvertKit

JUNE 21, 2021

You can quickly start your email list with ConvertKit and our free landing page builder. Log into your ConvertKit dashboard and click Landing Pages & Forms : Next, click the Create New button and then Landing Page : You can build a landing page with one of our templates: ConvertKit has a library full of landing page templates.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Lead Forensics

APRIL 3, 2024

Content Segmentation Once you have some ideas about the content you will supply, you need to start narrowing it down and hone in on your specific audiences even further. Landing and thank you page The landing page will be an individual page on your website that describes the particular offer and what it is.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Unbounce

JULY 29, 2020

Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. Where’re the soap landing pages?” Another that’d be good for bakeries. You’re stuck.

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! It does this by training an algorithm to crunch millions of web pages looking for patterns. In fact, we’ve found that copy plays double the role of design in predicting conversions for landing pages. What is the Best AI Copywriter?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. You can use a page-level targeting tool to set up personalized product recommendations at checkout.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Top Rank Marketing

APRIL 18, 2024

Even if you’re hosting the podcast files on a platform, it’s a good idea to have a podcast hub on your site, too. Create a page with an embedded player for all the episodes, then give each episode its own landing page with guest bios and a full transcript.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

The Daily Egg

SEPTEMBER 15, 2021

When it comes to on-site optimization, landing pages, product pages and checkout pages receive the most attention. However, there is one page. The post Hack Your Thank You Page: 5 Ideas for Driving Even More Conversions appeared first on The Daily Egg.

Conversion 120

Conversion Landing Pages Optimization Product 120

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Next, let’s look at 5 actionable pre-launch marketing ideas that you can apply to your business.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Landing pages are often a customer’s first interaction with a brand and set the stage for the relationship going forward.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Marketri

NOVEMBER 8, 2023

Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. Landing Page Strategy Some trends never go out of style, as is the case with a solid landing page strategy.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

Landing Pages 97

Landing Pages Copywriting Conversion Rate Conversion 97

FunnelEnvy

JUNE 12, 2023

But when it comes to designing your landing page, there’s a rare path to certainty: testing different options with real traffic to see which page visitors prefer. The accuracy of your testing will determine how helpful your landing page data is for achieving business goals. Address the visitor directly.

Landing Pages 73

Landing Pages Design Conversion Best Practices 73

Content Marketing Institute

APRIL 19, 2021

Instagram doesn’t make it easy to get clicks to your landing pages. But these five ideas will help you navigate the channel to get the traffic to your site. Continue reading → The post How to Drive Organic Clicks and Leads From Your Instagram Channel appeared first on Content Marketing Institute.

Organic Leads 145

Organic Leads Advertising Channels Organization Lead 145

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. In some cases, they may even give you the idea for a new product, service, or market. Here’s what we did: Deleted the pages with little potential, like job descriptions.

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? You may be wondering what he can teach you about landing page copywriting.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. You’ve turned that original idea into a fast-growing SaaS platform serving hundreds of customers.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Let’s say you’ve been tasked with writing a page around “customer service.” Is the audience large enough to justify creating the page? Verify search volume Start by entering your topic or keyword idea into a SEO research tool such as BrightEdge or SEMRush. But how do you know for sure? Our custom cigar humidors are handmade.

Keywords 105

Keywords Research Traffic Lead Scoring 105

seo.co

MAY 16, 2022

This process helps you come up with more content ideas that will attract more traffic , convert browsers into customers, and offer more value to your site audience. The idea behind an SEO content gap analysis is simple: Find gaps in your site content (vis-a-vis your competition) and fill them in with fantastic content. Landing pages.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

Optinmonster

APRIL 15, 2024

If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. Here are the different types of questions you could ask for different business scenarios: Survey Question Ideas for Getting Feedback on a Website Design What did you like best about our website? What is your price range?

Customer Surveys 76

Customer Surveys Marketing Websites Marketing Management Template 76

Unbounce

OCTOBER 14, 2021

And then we’re sold by the idea of saving a coupla bucks. They don’t have the luxury of spending their whole day just thinking about marketing campaigns, landing pages, and conversion rates. If you know us, you probably know us as a landing page builder. What type of page is this? That’s robbery. ).

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. To improve your landing page’s loading time, some steps you can take include keeping image sizes small and hosting your site on a fast server. Not optimised for mobile With 60.7%

Landing Pages 62

Landing Pages B2B Marketing Paid Search Agency B2B 62