Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). These backlinks, originating from popular social platforms like YouTube, serve a dual purpose. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Marketing Insider Group

FEBRUARY 22, 2021

For most brands, organic search traffic is paramount. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Content plays the long game. You start small with low-volume, low-competition, long-tail keywords. Over time, branded keywords and links will appear.

Domain 331

Domain Long Tail Marketing Content Keywords 331

Brightedge

MARCH 31, 2022

Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. And recognizing them for what they are will give you a distinct competitive advantage when driving organic traffic to your site. Long-tail Keywords Are Phrases of More Than Three Words.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

Keywords 102

Keywords Research SEO Lead Scoring 102

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.

Keywords 99

Keywords Paid Search Agency Google Ads 99

Webbiquity

MARCH 31, 2022

Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Moz

MARCH 21, 2019

Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword universe map.

Keywords 64

Keywords Research SEO Long Tail Marketing 64

Scoop.it

DECEMBER 29, 2022

The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Webbiquity

JANUARY 28, 2013

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.

Keywords 100

Keywords Research SEO Tools 100

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Kevin Indig

MAY 29, 2023

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. Google displays a link carousel with websites next to AI answers (titled AI Snapshot), which likely gets the majority of remaining organic clicks moving forward.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Sharpspring

NOVEMBER 10, 2020

. #1 – Keywords. To do that, you need a solid grasp on how to use keywords. Keywords are specific terms that help internet users find what they are looking for. The word “specific” is significant in this case; generalized or overused keywords will not help your business. 1 – Google Keyword Planner.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Adobe Experience Cloud Blog

JANUARY 25, 2018

And 70% to 80% of people skip straight to organic results, ignoring paid ads completely. First of all, Google owns YouTube so it’s in their own interest to promote video content. When writing a blog post, for instance, go to YouTube, find a video that accurately describes your topic, and embed it in the blog post you’re writing.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

B2B Marketing Insights - WE

JUNE 8, 2022

Keyword research tips: Research your Competition Use Google related terms in search results for keyword ideas Use SEO tools to help you research keywords Identify long-tail keywords Prioritize your keywords. An editorial calendar is an excellent way for you to stay organized.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing & Strategy Marketing Strategy 105

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. So if you’re trying to rank for the biggest, baddest keywords to rank for – forget it. Why It’s Nearly Impossible to Rank Organically. But that doesn’t mean hope is lost.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

DAGMAR Marketing

NOVEMBER 17, 2021

Google Local Services Ads are digital advertisements that appear in search results when a potential customer in your area conducts a keyword search for relevant products or services. They can be displayed in several places such as at the top of search results, above organic results, and even above pay-per-click Google Ads.

Work Management 105

Work Management Paid Search Agency Marketing Management Service 105

Outbrain

JUNE 18, 2018

Here’s an example of how we drove more organic traffic to our CRM software by winning the snippet for “best CRM.”. 4 YouTube featured snippets. Getting YouTube featured snippets is a great way to answer the user’s questions in the channel they’re most likely to engage with. Target a keyword, but optimize for intent.

CTR 50

CTR Features Organization SERP 50

Hubspot

MARCH 3, 2020

This can be done through organic SEO or paid methods. It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations. Why optimize for local search? It's in the numbers.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Valasys

FEBRUARY 5, 2024

Businesses will leverage video platforms, such as YouTube and TikTok, to reach and engage their target audience. Search Engine Optimization (SEO) Tactics Search engine optimization (SEO) tactics are crucial for businesses looking to improve their online visibility, reach local customers, and drive organic traffic to their websites.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Outbrain

FEBRUARY 21, 2022

It’s worth it though, because a combination of both paid and organic promotion will get you the best results while keeping your marketing spend under control. SEO forms the foundation of your organic strategy , so is critical to your website. Use the Google keyword planner to help you find the best keywords for your niche market.

Paid Content 52

Paid Content Promotion Marketing Websites Ad Frequency 52

EMagine B2B Blog

DECEMBER 3, 2018

And this is needed because ranking on organic SEO is becoming a bit more challenging. Google launched a large-scale experiment where they removed organic search results from a small set of searches with definitive answers driven by Knowledge Cards. Long-Tail Keywords Continue to Grow. January 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Here are 20 of my favorites. Tools for Topic Generation.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

EMagine B2B Blog

DECEMBER 3, 2018

And this is needed because ranking on organic SEO is becoming a bit more challenging. Google launched a large-scale experiment where they removed organic search results from a small set of searches with definitive answers driven by Knowledge Cards. Long-Tail Keywords Continue to Grow. January 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Valasys

FEBRUARY 20, 2023

Services like YouTube serve as both video hosting services and search engines where users may find what they’re looking for. The average daily viewing time on YouTube is 16 minutes and 44 seconds, with 122 million active users. By doing keyword research, you may create tailored leads that will increase the lead-to-sale ratio.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. It can also appear on websites that have similar content and keywords to your business. Coupling keywords with your offer determines what your winning combination will be.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. 2) Keyword.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Ranking Lead Scoring Keywords 28

QuanticMind

DECEMBER 5, 2019

Once they do, businesses can also take advantage of Facebook video ads as well as YouTube advertising to reach their audiences with a more engaging marketing message. . The fact that it appears above organic results really encourages people to use it over other options like Expedia or Kayak. . Target conversational keywords.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase One Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Focus on Topic Clusters Instead of Keywords. Take Advantage of YouTube SEO. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Click here to learn more or just get started. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. Its primary goal is to send more organic traffic to your website.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Directive Agency

NOVEMBER 2, 2016

The distinction between paid and organic search can be a daunting one. Paid or Organic, Which is for You? Or is organic B2B SEO a better option? You need to know the answers to these questions before you get started so you know whether you should implement more qualities of organic or paid search. But don’t worry.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Hubspot

FEBRUARY 10, 2021

YouTube, launched in 2005, the second most visited website in the world. In fact, YouTube is the second most popular channel for businesses sharing video content. In fact, YouTube is the second most popular channel for businesses sharing video content. How To Get More Views on YouTube For Free.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Zoominfo

SEPTEMBER 10, 2018

Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. One such consideration is Latent Semantic Indexing—or LSI keywords. Now, what do LSI and LSI keywords have to do with SEO?

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133