Remove keyword work
article thumbnail

7 Steps to Developing an SEO Process in B2B Marketing

Top Rank Marketing

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently.

Process 105
article thumbnail

Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

And this is where natural language processing (NLP) can help. Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret. Consider these seven techniques: 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering the Content Audit: ClearVoice Marketing’s Comprehensive Process Revealed

ClearVoice

Let’s dive into the process that not only hits the mark but also sets new benchmarks. Our process goes beyond mere revision; it’s a comprehensive evaluation that involves multiple stages and stakeholders, from content creators to marketing leaders. And it is the heart of our content audit process.

Process 52
article thumbnail

Prioritize results with this failproof website planning process

Martech

I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. In this article, I’ll cover what I consider a far better alternative to the typical website build process, specifically, everything that needs to happen before design.

article thumbnail

A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? How does NLP work?

article thumbnail

My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. It just works. Even calling it a process seems overblown. Er, my process. It won’t yield a process patent.

Process 151
article thumbnail

How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. Business decisions typically involve multiple stakeholders and a longer purchasing process. Content tailored for B2B audiences.

SEO 243