KoMarketing Associates

DECEMBER 5, 2012

We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it? One factor that can often be overlooked when choosing the right keywords is the keyword intent. Here are four ways to evaluate keyword intent: 1.

Keywords 120

Keywords Intent Lead Gen Buying Cycle 120

KoMarketing Associates

SEPTEMBER 3, 2014

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. Keyword research is the life-blood of a search engine optimization campaign.

Keywords 120

Keywords Research SEO Lead Scoring 120

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . Find The Right (High Intent) Keywords

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

FEBRUARY 25, 2009

Aaron Wall just wrote an important post on SEO and the impact of brand strength in relation to competitive keyword visibility. The team at SEO Book provided examples of highly competitive keywords and the recent surge in brand-specific website rankings. What is the Key Takeaway? The Finer Point of Aaron Wall’s Post.

Keywords 120

Keywords SEO Brand Identity Branding 120

KoMarketing Associates

JUNE 25, 2020

But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance. ” Google Search Console’s search performance report unlocks key insights into a website’s performance in Google search, identifying the visibility of keyword themes and opportunities for further improvements. .”

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

DECEMBER 3, 2019

Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. Others, like Google’s Keyword Planner , offer a narrower set of tools for free. Finding the correct keywords – The competition and their ad copy might not relate to what an advertiser plans to promote.

SERP 157

SERP PPC Features Paid Search Agency 157

KoMarketing Associates

JULY 19, 2022

Approximately 15% state that they are now developing new content marketing , while 13% are targeting new keywords. However, many B2B digital marketers are developing solutions to rebound from these challenges. Nearly 13% are also working on sending out more targeted email marketing campaigns.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

KoMarketing Associates

APRIL 9, 2019

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. It will give you suggestions for negative keywords, tell you who their top organic and paid competitors are, and more. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

APRIL 10, 2020

In certain cases, we’re seeing keyword positional improvements but realizing the overall impressions in organic search results for these keywords are down period over period. If Google Search Console isn’t a viable option, Google Trends can help illustrate interest over time for particular keyword targets and themes.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MARCH 12, 2019

We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. You can see which keywords your ads are showing up for, and which keywords convert (or not). The algorithms change.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

SEPTEMBER 8, 2020

Do write a keyword-optimized headline. This does have a good keyword, and it’s clear, but it’s not likely to attract your next great opportunity. Of course, try to sprinkle in a few keywords and keyword variations so your profile can appear in more searches. Do research the keywords you’re using in your profile.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

APRIL 1, 2020

This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages. Types of content to consider: SEO Pillar Pages designed to capture broad objectives of a competitive keyword theme. Blog Posts supporting long-tail keyword opportunities.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Keyword Theme Visibility.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

JUNE 5, 2018

Before assuming an SEO program should emphasize long-form content over all else, it’s important to first evaluate strategic keyword targets and your competitors’ content marketing programs. Strategic Keyword Targets. lead), and currently ranks near the top spot of organic search results for the targeted keyword phrase.

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

KoMarketing Associates

MARCH 22, 2018

Difficulty identifying your best keywords. Challenges in keeping up with new product launches and keyword expansion. Identify the Best Keywords for Niche Markets. Uncover Missed Keyword Opportunities. Target Long Tail and Specific Keywords. Specific webpages: URLs: You could target URLs that share similar strings.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

MARCH 29, 2018

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Pro Tip: Find out where competitors are ranking in organic search results and analyze their keyword strategies. Google Adwords Keyword Planner.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

AUGUST 19, 2020

Google Ads Keywords, Ad Groups and Campaigns. For example, let’s say an advertiser is seeing poor results for the keyword “website protection”. Audiences can be created with a variety of target options, including: Existing Google Analytics Audiences. Specific URLs. Advertisers can find many ways to utilize this type of experiment.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Keyword Theme Visibility.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

OCTOBER 8, 2019

If you can estimate what a reasonable conversion rate would be, and you know roughly how many organic searches are happening for the keyword you want to target, all you need to know next is what a potential click-through rate from the search results might be. Pick your keywords wisely. This alone can be valuable data. leads per month.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

FEBRUARY 6, 2018

Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements. Keyword research is only the start for content marketers tasked with supporting SEO. SME Interviews. Competitor Analysis. Competitive brand visibility (inbound links, social shares, etc.).

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

APRIL 19, 2018

I’m going to discuss one method that directly relates to keyword ranking. Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. As with all content marketing initiatives, you must start with keyword research. Identify Priority Keywords.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

NOVEMBER 16, 2017

The sections we will cover include: Identifying Keywords and Keyword Themes. Step 1: Identify Keywords and Keyword Themes. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

AUGUST 30, 2018

Keyword strategy is the backbone of any successful content marketing effort. With Search Analytics, marketers can look at individual keyword rankings that drive traffic to the site as a whole or to an individual landing page. In any event a deeper look into the particular keyword landscape is warranted. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn company pages often do well in the search results, especially if you customize the URL of your company page with some good keywords. And it’s amazing how many great keywords are still available for LinkedIn Company Pages’ URLs. Enter whatever keyword or words you want in your Company Page’s URL. Click save.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. Arguably the most important puzzle piece is choosing the right keyword target and headline. Assign a Keyword Target. Create a Keyword-Focused Headline.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

NOVEMBER 6, 2018

This could include keyword optimization, cross-linking, or new content development. Keyword strategy is more than figuring out what search queries might generate the highest volume of organic search traffic. Senior leadership and marketing teams are also interested in how keywords align with the various phases of the B2B buyer journey.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

MARCH 23, 2017

To find what our customers need, we can guess, or we can turn to the age-old tradition of keyword research. Keyword research is essential and it’s really the core of any search or content marketing program. Haven’t performed keyword research in a while? How To Prioritize Your List of SEO Keyword Research. But I digress.

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

KoMarketing Associates

MAY 14, 2019

Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. What exactly does this entail? Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

DECEMBER 22, 2016

Organic search visibility: What keywords rank for the blog? What are the broad keyword categories/subject areas (this is helpful for blog post ideation)? SEMrush can give you a good idea of top rankings by keyword, as well as the pages ranking for those keywords; it can also monitor keyword ranking performance over time.

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

AUGUST 6, 2019

SEO and PPC Keyword Research. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic. The key to effective keyword research is how understanding target audiences use keywords to discuss client solutions. Content Marketing Strategy and Development.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

JULY 30, 2019

When developing content to spur traffic growth and build brand awareness, be sure to include keyword research as a part of your process. Using tools like Google’s Keyword Planner or the Moz Keyword Explorer will help you to identify keywords and phrases that the audience is searching, as it relates to your topic.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

NOVEMBER 27, 2018

According to recent industry data , about 12% of keywords (U.S.) Of course, depending on the industry and keyword set, this percentage can fluctuate. The bottom line is, we are now seeing more and more keywords and keyword phrases returning a featured snippet result. Does Keyword Density on a Page Impact Rankings?

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

APRIL 3, 2018

Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage. Visibility of priority keyword themes. About Search Console / Search Performance Reporting. This is Google’s search performance reporting.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

NOVEMBER 20, 2018

Keyword Planner. This classic keyword tool provided by Google is essential to any advertiser, and we couldn’t be more thankful for the overhaul it received this year. New features that were added to the Keyword Planner include: A Cleaner Interface. Editing Keyword Match Types in Bulk. Editing Keyword Match Types in Bulk.

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

JULY 18, 2017

Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141