Customer Experience Matrix

AUGUST 25, 2016

to unify data marketing campaign to opportunity mapping to support attribution combine data from marketing automation, Web analytics, and CRM track offline channels such as conferences, direct mail, outbound hone calls capture detailed interaction history for each Web visit (mouse clicks, scrolling, active time spent, etc.)

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

MAY 24, 2016

For example, you wouldn’t store the minute-by-minute history of weather in every location if it were only relevant at times and places of customer interactions. Instead, you’d look up the weather in the customer’s location when an interaction began and store it as part of the interaction history.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

APRIL 13, 2016

Journey optimization engines also provide at least some tools to analyze customer journeys and choose the best customer treatments. ONE provides its own Javascript tag to capture Web and email interactions and a SDK to connect with mobile apps. ONE was released in 2014 but has kept a low profile in the U.S. until recently.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

NOVEMBER 14, 2016

In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.) HubSpot’s tool helps marketers find the best topics to try to dominate with their content.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

OCTOBER 29, 2017

It’s not unique to Flytxt but it's also not standard among customer interaction systems. This ability to tailor behaviors to the current context is critical for reacting to customer needs and taking advantage of the opportunities those needs create.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

JULY 3, 2014

Rotating banners on the company Web site position StrongView as a “product platform” and “marketing cloud” as well as mentioning “cross-channel lifecycle marketing”, “present tense marketing”, “true one-to-one communication” and “the first customer insight solution supporting unlimited cross-channel interaction data”.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 2, 2017

Quaero itself was founded back in 1999 as a marketing services provider (meaning they built custom marketing databases and attached tools like the Unica campaign manager). AdVantage provides its own interactive reports and segmentation interface. But most users will attach their own tools such as Tableau or Looker.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Customer Experience Matrix

NOVEMBER 3, 2018

The delivery layer holds both systems that send outbound messages such as email and advertising and interactive systems such as Web sites and call centers. A second answer is that some companies already have chosen tools they want for analytics or personalization.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

MARCH 13, 2014

Products like Unica (now IBM ), Teradata Customer Interaction Manager, and SAS Marketing Automation were introduced before the earliest B2B marketing automation systems and B2C email products. The system can deliver emails and support real time interactions across other channels.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

MARCH 6, 2016

Among the more relevant firms, I noted a high concentration of reporting tools, including freshlime , hipdash , cloudlink , graphly , and Wicked Reports. This puts them in competition with firms like SnapApp , ion interactive , Survey Monkey , and Brightcove but at a fraction of the cost: DilogR plans start as low as $97 per month.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

SEPTEMBER 28, 2011

Neolane – provides multi-channel campaign management, realtime interactions, and marketing resource management. offers MarketWide, a very powerful campaign management tool. Emailvision itself offers its tools for email, mobile and social campaigns. Decision Software Inc. Only available as a service.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Customer Experience Matrix

MARCH 18, 2018

This is where good delivery resources can be helpful: it’s much easier to deliver value with a use case that involves direct customer interaction and, thus, the opportunity to increase revenue or reduce costs. Ultimately, this is the right approach: after all, the CDP isn’t an end in itself, it’s a tool for improving your business.

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

JANUARY 26, 2011

The good news is, my new B2B Marketing Automation report (more formally: the Vendor Selection Tool, or VEST) is now available. Of course, no one's business is truly typical, so the interactive version of the tool also lets you create your own custom scoring weights. Price for the interactive edition is $795.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Report Marketing Management 120

Customer Experience Matrix

MAY 12, 2015

The initial tagging and subsequent redirection both require inserting some MDC Dot code onto whatever content the salesperson uses for the initial customer interaction. Corporate users also have tools to build email and social content and to set up contact sequences. They can’t see the actual customers in the salesperson’s database.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

AUGUST 21, 2015

As you see, this contains four sets of products: the original six landscapes, divided between the static images and the two interactive options (both very cool). In addition, there are two directories with analyst ratings, from Gleanster and TopAlternatives.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

NOVEMBER 21, 2014

These are linked across channels to a customer identity that is usually known at the start of an interaction. It can store several identifiers for the same customer, which is how it coordinates interactions in different channels. The system usually stores emails sent, Web pages visited, purchases, content read, and mobile interactions.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

DECEMBER 14, 2016

This lets BlueVenn support real time interactions in Web and call center channels. Data can be read by Tableau and other third-party tools for analysis and reporting. But BlueVenn's signature selection tool has always the Venn diagram (intersecting circles).

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

JUNE 22, 2011

The announcement also included beta versions of tools for social engagement, online enrollment, and agent workspaces. Offline interactions, such as telephone and retail, are definitely out of the picture. FatWire will allow much richer, more personalized and targeted Web site interactions. Good stuff but nothing earth-shaking.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 21, 2015

Teradata argues that many digital marketing departments still function independently of relationship marketing groups and therefore want their own tools. Their general intention is to continue serving their existing target market (companies from 10 to 2,000 employees) with marketing and sales tools. Fair enough.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

JULY 1, 2015

I spend my time filling in the details since details will determine which tools and skills marketers need for success. - Today’s marketing stack is still largely about tools to manage direct interactions between customers and the company. the future world, out five years and beyond.*

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

DECEMBER 18, 2012

The reason is that post-sales interactions are increasingly automated and marketers have the best tools to manage automated interactions effectively. They also have limited interactions with sales and service departments, who own the post-sales customer relationship.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

DECEMBER 16, 2013

More accessible customer data and broader opportunities to deliver personalized messages will support the long-expected mass deployment of automated predictive analytics tools.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

MARCH 24, 2016

Speaking of social interaction, I still think the conference could do more to help people have fun. We could balance that with something that marketers are especially good at – maybe darts, which I believe are still the standard tool for setting media budgets. Or maybe separate bar set-ups during the receptions. Just a thought.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

JUNE 18, 2013

That sort of alerting is exactly what I''ve long felt marketers really wanted from their analytics tools. customer data integration marketing automation predictive modeling interaction management real time decision management customer data platform agilone' Runyon himself credited Chicago journalist Hugh Keough.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Analytics Marketing Management 120

Customer Experience Matrix

DECEMBER 1, 2017

It’s clear to me that the future of in-store retail depends on creating entertaining, enjoyable experiences, and specifically on human interactions that online merchants can’t duplicate. Those interactions could be with store personnel, friends, and other shoppers. Bosh, I say.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

APRIL 13, 2017

Users can build content with Monetate’s own tools or import content created in other systems. Monetate’s intelligent personalization is currently limited selecting content for Web interactions. Actions can virtually insert new objects on a Web page, or hide or edit existing objects.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MAY 26, 2010

My friend and former business partner Michael Hoffman of ClientXClient recently sent a copy of his new book Customer Worthy , which explores use of his customer experience management tool, the CxC Matrix. I’ve long been a big fan of the Matrix*, which visualizes all the ways a customer can interact with a business.

Work Management 120

Work Management Privacy Tagging Contacts 120

Customer Experience Matrix

NOVEMBER 4, 2014

The first step is to summarize customer behavior with scores for interaction momentum, quantity, frequency, responsiveness, and intensity. It looks at existing audience segments and the execution tools the client has in place, and calculates which tactics to which audiences in which channels would yield the highest results.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

APRIL 5, 2011

Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. This saves the effort of learning a new tool and potentially needing to rewire their current infrastructure. Whether it’s radically simpler is another question. Some perspective is in order.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 21, 2010

The CMO Council and Accenture Interactive recently released a study Aligning the CMO and CIO to Achieve Agile Intelligent Marketing based on parallel surveys of about 300 members of each group. CMOs and CIOs select tools separately. Both sides need to work harder to close an increasingly-unacceptable gap.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 6, 2009

The general logic was that marketers increasingly interact with prospects throughout different stages of the sales cycle, and each stage needs different materials. But much of the information now delivered through Web interactions was previously delivered in person by salespeople, who could just talk or write an email.

Work Management 120

Work Management B2B Marketing B2B Content 120

Customer Experience Matrix

FEBRUARY 29, 2012

The company revealed a just a few new products at the conference, most notably a Visual Analytics tool that uses in-memory processing to render billion-row data sets in seconds. But the real benefit of high performance will come less from new products than from using it with existing SAS procedures and tools.

Analytics 120

Analytics Paid Search Agency Enterprise Management Conference 120

Customer Experience Matrix

APRIL 18, 2012

Neolane announced new features to identify anonymous Web visitors based on prior email interactions and to use external catalog data in dynamic offers. OfficeAutoPilot expanded its professional services offerings – another industry trend – and improved its tools for building forms and creating emails.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. All of this brings us back to where we started: rather than blaming their tools, marketers need to work harder at ensuring full deployment of the systems they’re already purchased.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

JANUARY 22, 2014

On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. There is no form builder but the vendor provides a tool to map existing forms to the Dynamics database.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

OCTOBER 18, 2012

The crown jewel turned out to be RightPoint, a pioneering real-time interaction manager since renamed Interaction Advisor. This is already a contrast to B2B marketing automation, where the database is part of the system and structures are largely limited to contacts, accounts, and marketing interactions. Neat trick.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Customer Experience Matrix

NOVEMBER 20, 2012

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. The system usually refreshes the data with each new request, but can be configured to retain data in memory during a multi-step interaction.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120