Martech

MARCH 21, 2022

Today, Edison Interactive, a CMS focused on connected devices, announced that Vistar Media is integrating with a platform they developed in order to bring ads to displays in golf carts. The interactive car experience offers tips, streaming music, sports tickers, dynamic yardage and other enhancements to a round of golf.

Advertising Agencies 98

Advertising Agencies CMS Development Advertisements Advertising 98

ClickZ

JULY 16, 2020

Interactive 3D configurators can help companies can create smooth, interactive experiences that will keep customers engaged for longer periods and have them coming back for more. Especially when it comes to selling high-dollar items, you need to figure out how to make customer interactions more tangible and active.

Enterprise Management 101

Enterprise Management Interactive Marketing Work Management Marketing Management 101

BuzzSumo

APRIL 1, 2019

Then, you’ll love discovering the potential of interactive content and how easy it can be to create. All it takes is an interactive content marketing platform ( check out this list from Lilach Bullock ) and the three tips below to generate the kind of posts that practically market themselves and can set your company up for easy conversions.

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! Next up is our favorite kind of interactive content – the outcome quiz. Outcome Quiz.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

Litmus

JANUARY 31, 2019

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns. Why Fallbacks Matter. See it in CodePen.

Paid Search Agency 64

Paid Search Agency Tagging Display Interactive Marketing 64

Outgrow

MAY 3, 2021

How to Boost eCommerce Sales Using Interactive Content. Interactive content elevates content marketing. Conversion rates are nearly 30% higher and bounce rates are 45% lower when you use interactive content as compared to standard landing pages. Firstly, Why Should You Use Interactive Content in eCommerce?

eCommerce 52

eCommerce Work Management Content Marketing Management 52

Content4Demand

JANUARY 30, 2020

B2B marketers across industries are diving head-first into the interactive content pond. I say this out of experience. We’ve been refining our interactive content approach for about five years now. We didn’t validate that the audience wanted interactive content. But it’s not enough to hop on the latest content marketing.

Top of Funnel 88

Top of Funnel Content Ad Exchange Interactive Marketing 88

Outgrow

APRIL 23, 2020

Interactive Content Ideas For The Art Industry. Like any other industry doing business in the online space, the multi-billion-dollar Art industry should leverage interactive ways to communicate with their customers. This blog is all about Interactive Content ideas for the Art Industry. The Awareness Stage. The Evaluation Stage.

Top of Funnel 59

Top of Funnel Outgrow Content Lead Scoring 59

SnapApp

JANUARY 29, 2019

In the face of increasing goals and changing preferences of B2B buyers, sales and marketing teams alike are being forced to evolve in order to meet the needs of their prospects today. Tools for Interactive Lead Qualification. Interactive PDFs. Read more about the power of interactive PDFs here. Solution Finders.

Lead Qualification 98

Lead Qualification Sales Cycle Sales Qualified Leads Top of Funnel 98

Outgrow

APRIL 19, 2021

Enhance Your Interactive Content Experience With Outgrow Zapier Integration. For those who are new here, Outgrow helps you create interactive content like calculators and quizzes to generate leads without using any kind of code. And with Outgrow Zapier integration, you can integrate your Outgrow interactive content with over 500 apps.

Outgrow 52

Outgrow Marketing Automation Services Work Management Marketing Management 52

Hubspot

DECEMBER 13, 2019

Then, I’m prompted to begin processing my order by filling out my shipping, billing, and payment details. Once complete, the order continues processing, or working its way through the order to cash cycle, while I go about my daily activities. Why is the order to cash cycle important? Order to Cash Cycle Steps.

Order 52

Order Fulfillment Work Management eCommerce 52

Hubspot

APRIL 9, 2019

Fortunately, the interactive marketing movement is charging along and their early adopters have proven that if marketers want to cut through the noise, they can’t just do what they've always been doing. What is interactive marketing? Interactive Marketing Campaign Examples. Incorporated Interactive Trailer | Syfy.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

The ROI Guy

JUNE 27, 2018

A new go-to-market guide was needed to help content marketers meet the needs of these evolved buyers, and direct the shift from old static content to a new set of interactive marketing.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

Webbiquity

JANUARY 24, 2023

Therefore, if you’re a B2C marketer focused on teens and 20-somethings, you probably need to seriously consider TikTok advertising campaigns in order to keep up with competitors, despite its data security risks. Many buyers order products without knowing whether or not the items will suit them in real life.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Personalized Interactions CustomGPT can be tailored to understand and replicate your business’s unique style and preferences. Well, according to OpenAI’s CustomGPT, now you can.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

KoMarketing Associates

JULY 22, 2020

Generally, I recommend starting with using matched audiences for targeting the LinkedIn members on your list directly in order to maximize your budget and ensure you are interacting with the most relevant companies and individuals. On top of these, there are a few areas to consider excluding in order to better refine your audience.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

Outgrow

MAY 21, 2020

How To Use Interactive Content To Promote Marketing Events And Conferences. We interact with people online. And we are back with our favorite secret weapon to help you do that – interactive content. Using Interactive Content To Interact With Audience ‘During’ The Events. We live in a digital world.

Interactive Marketing 52

Interactive Marketing Conference Promotion Planning 52

Tony Zambito

MAY 12, 2021

Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying. Bush and President Mikhail Gorbachev used the term “new world order” to describe the change in the relationship between the two superpowers. New technologies accelerating a change in how sellers interact with buyers.

Buyer Personas 221

Buyer Personas Marketing AI Personalization B2B Sales 221

Tony Zambito

NOVEMBER 1, 2020

What type of factors should be considered in order to prepare? Embrace BxD : Buyer-Seller interactions are undergoing their most significant transformation in decades. Due to the accelerant of the COVID-19 pandemic, digital-centric buyer interactions will evolve at a faster pace. Enablers of buying-selling interactions.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

The Mx Group

JULY 18, 2017

Last week we talked about interactive content playing the role of salesperson on your team. Many of us still feel there’s no substitute for personal interaction (including me, despite having just silently ordered lunch through an app). My point is, there’s a substitute for personal interaction. Or necessary.

Top of Funnel 67

Top of Funnel Marketing Management Content Marketing Funnels 67

Marketing Insider Group

AUGUST 21, 2023

In 2021, a clear majority (67%) of people interacted with a chatbot in some capacity, and that figure has risen significantly in the years since. Human-powered QA graders have limitations to the number of tickets they can evaluate, and the evaluation of interactions can be open to interpretation.

Marketing AI 192

Marketing AI Marketing & Strategy Top of Funnel Resource Management 192

SnapApp

JANUARY 2, 2019

And as a result, they fail to think critically about what they need in order to connect with that account once they’ve been selected. That’s why we’re taking a look at three types of interactive content you can leverage as a part of your ABM strategy. Interactive PDFs. Let’s get interactive.

Account Based Marketing 63

Account Based Marketing ABM Allocation Marketing Budget 63

SnapApp

AUGUST 7, 2018

In order to generate sales and drive leads down the funnel, businesses have to understand the unique needs and interests of prospects while demonstrating value to decision-makers. In Greg Allen’s recent post , he explored why interactive content can assist marketing and sales alignment. Take Paycor, for example.

Top of Funnel 59

Top of Funnel Interactive Marketing Sales Qualified Leads Lead Ranking 59

Aberdeen

MAY 9, 2019

On April 25, 2019, I attended the inaugural Interactions Analyst Summit. Interactions blends AI technologies such as these with human understanding to helps its clients automate phone calls and messaging conversations. These and similar conditions can cause a voice-based chatbot to misunderstand queries.

Enterprise Management 40

Enterprise Management Marketing Management Marketing AI Customer Satisfaction 40

Martech

MARCH 7, 2024

Order splitting: Ship to multiple locations One of the anticipated features in the latest release is the ability for customers to split items in their shopping cart to multiple shipping addresses during checkout. Customers can now finalize orders using their digital wallets without the need to enter shipping or payment details repeatedly.

Features 112

Features API Customer Satisfaction User-Generated Content 112

Aberdeen

APRIL 24, 2019

Last week I spent two days at NICE’s Interactions annual 2019 conference. It also included customer discussions and offered opportunities to interact with company executives. NICE’s CEO, Barak Eilam listed those areas (in no particular order) as: AI and automation; Analytics; Cloud; and Digital.

Customer Satisfaction 40

Customer Satisfaction Marketing Management Acquisitions Contacts 40

Outgrow

APRIL 16, 2020

Top Interactive Content Ideas For The Auto Industry You Need To Try in 2020. If you don’t want to be on that list, read on to discover top interactive content ideas for the auto industry that you were missing out on! By placing interactive content throughout the buyer’s journey. How do you do it? – Outcome Quizzes.

Top of Funnel 52

Top of Funnel Lead Ranking Outgrow Customer Satisfaction 52

Tony Zambito

OCTOBER 12, 2020

Before the turn of the new millennium in 2000, it was downright unthinkable in B2B that the model of sales representative and buyer interaction would ever change. Think like Amazon : Amazon has been the driving force behind causing seismic changes in how consumers search, shop, interact, and buy. It is bleeding over into B2B.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

SnapApp

JULY 18, 2018

In order to leverage content for a shorter B2B sales cycle, marketers need to go above and beyond quality and relevance. In this post, we’ll explore why content alone can’t be relied on to convert leads to sales and highlight three reasons why B2B marketers should use interactive content to drive a shorter sales cycle.

Sales Cycle 70

Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

Engagio

AUGUST 30, 2017

Account-based interactions are the tactics and activities orchestrated to engage a target account. Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM). Priority #2: Know Your Most Valuable Accounts and Get Personal.

Planning 91

Planning Account Based Marketing ABM Top of Funnel 91

SnapApp

AUGUST 7, 2018

In order to generate sales and drive leads down the funnel, businesses have to understand the unique needs and interests of prospects while demonstrating value to decision-makers. In Greg Allen’s recent post , he explored why interactive content can assist marketing and sales alignment. Take Paycor, for example.

Top of Funnel 48

Top of Funnel Interactive Marketing Sales Qualified Leads Lead Ranking 48

Nuvi

APRIL 22, 2021

With Messaging, Reputation helps businesses do just that by providing a consolidated way for them to interact with their customers. With Messaging, we continue to expand our interaction-to-action platform, transforming feedback into a competitive advantage. Leave no messages unanswered.

Personalization 40

Personalization Aggregators Press Lead Scoring 40

Optinmonster

MARCH 11, 2024

Visitors have fun interacting with their favorite brands. This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. Companies increase customer engagement.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Salesforce Marketing Cloud

FEBRUARY 14, 2024

A customer service workflow is a sequence of steps that must be taken in order to achieve a customer service objective. Determine who interacts with your workflow To automate successfully, you need to account for all the people who will interact with a customer service workflow across the front, middle, and back office.

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. Regardless of your role, you might have to create conversational copy or interactive flows for your product or for prompt testing. Many of the same rules of conversational interaction still apply.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

SnapApp

NOVEMBER 27, 2018

In other words, interactive PDFs. To give you an idea of what’s possible with interactive PDFs, we’re exploring three strong examples of interactive B2B PDFs. The Demand Gen Marketer’s Guide to Interactive Content. Here’s a PDF developed to help marketers better understand interactive content.

Examples 48

Examples Top of Funnel Sales Qualified Leads Lead Ranking 48

SnapApp

MAY 7, 2014

Last week, we discussed why letting your interactive content speak for you is critical for B2B marketing success. So this week, we will dive into the mechanics of interactive content, to show you what it is and why it can work for you. Contests Contests bring out the natural desire in people to compete and win, either kudos or a prize.

Peer-to-peer 48

Peer-to-peer Content Lead Scoring Lead Ranking 48