LeanData

JULY 6, 2022

Two important considerations in bettering your revenue team’s data are data enrichment and account intent data. This post takes a look at both data enrichment and account intent data. What is B2B account intent data? It’s a collection of behavioral signals that develops an understanding of your prospects’ intentions.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Enterprise Management 98

Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Julie Preiss, CMO of Appgate takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Julie Preiss.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Valasys

JUNE 8, 2022

On the 6th of June 2022, SalesforceAI allied LeadSift to unveil high-intent customers to skyrocket sales opportunities. The alliance will be mutually fruitful for both companies and will help the customers of both companies fuel their AI-driven pipeline with high-intent leads directed at better conversions.

Intent 52

Intent Intent Leads Conversion Media 52

Smashmouth Marketing

NOVEMBER 12, 2021

Intent leads and signals of movement. In this episode of the Let's Talk Sales podcast, we talk about: The importance of content marketing. The need for a sales and marketing partnership on a buyer's journey. Making use of customer data and data platforms. Developing and training salespeople. Listen now!

Lead Generation 173

Lead Generation Leads Lead Marketing Qualified Leads 173

NetLine

JUNE 5, 2023

If you’re a B2B Demand Gen marketer, you’ve no doubt heard of intent data. Intent data was supposed to be the tool we could use to replace the third-party cookies Google has decided to kill off , without hampering or even slowing down our customer identification and tracking capabilities. We’ve talked quite a bit about it of late.

Intent Data 52

Intent Data Intent Top of Funnel B2B Sales 52

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. Uncovering Buyer Intent.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Martech

FEBRUARY 8, 2024

Less intense competition and the right intent More specific keywords are easier to move to the top, as there are almost no competitors fighting for them. Take an example of the keyword our article ranks first for: You can also see that the search intent for this keyword is commercial.

Top of Funnel 120

Top of Funnel SEO B2B Paid Search Agency 120

Inbox Insight

MARCH 13, 2024

Reading time: 4 minutes The Evolution of Lead Prioritization Lead prioritization systems have come a long way from traditional methods. Insufficient data analysis: Inadequate data analysis or the limitations of relying solely on first party intent can lead to missed opportunities to prioritize leads displaying in-market tendencies.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Albacross

DECEMBER 10, 2020

Stage 1 - Identify Intent leads. Rather than prospect cold leads, we use our own solution to identify the companies that fit our ICP and who show buying intent on our website. We refer to these ‘in between’ leads as intent leads. What can you do with intent leads? Here’s how we did it.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Websites Intent Leads Intent 52

NuSpark Consulting

JULY 29, 2018

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.

Conversion 100

Conversion Google Ads Marketing Websites 100

Metadata

APRIL 8, 2024

A lot contributed to our low lead-to-conversion rate, but the Metadata team and I pinned most of the subpar results on the fact that we were aiming our ads at ebook downloads and passing those low-intent leads to Sales. With leads coming in, I felt like the Marketing team was doing its job.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Heinz Marketing

FEBRUARY 24, 2022

Yet, one of the most interesting features that I have been playing around with is lead scoring and grading. Essentially, this automation assigns values to your prospects to further segment and understand their intent. In my opinion, I believe every B2B organization using Pardot should implement lead scoring to some extent.

Lead Ranking 104

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 104

Albacross

MARCH 12, 2020

The integration allows you to directly send warm leads that have visited your website to your Hubspot CRM, enabling you to put your pipeline expansion on autopilot. It also helps your SDRs to prioritize their outreach efforts on the leads that have shown an interest in your offering. Focus on ‘good fit’ leads for your business.

Hubspot 98

Hubspot CRM Ideal Customer Profiles Lead Scoring 98

LeanData

JUNE 21, 2022

Amplify implemented LeanData’s BookIt on their Contact Sales webform where high-intent leads raise their hands to talk to sales. However, the manual back-and-forth to schedule meetings can introduce another hurdle for a prospect. Amplify wanted to streamline connecting with an SDR. .

Sales Qualified Leads 97

Sales Qualified Leads High Quality Lead Intent Leads Education 97

Albacross

DECEMBER 16, 2021

We’re thrilled to introduce Albacross’ latest integration with Microsoft Teams to help your sales team engage with high intent B2B buyers faster and more efficiently, and ultimately, build a high-conversion pipeline. That’s why buyer intent data is crucial to boost revenue in 2022. The life of sales just got a whole lot easier.

Conversion 52

Conversion Ad Building Ideal Customer Profiles Buyer Intent 52

SalesIntel

JANUARY 8, 2024

Harnessing Accurate B2B Data: Targeting Ready-to-Buy Prospects with Intent Data The focus isn’t just on reaching potential clients but connecting with those who are actively seeking solutions—a concept tied closely to intent data. Therefore, combining accurate B2B data and intent data is a potent formula for success.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

markempa

JUNE 13, 2017

The rest of their pipeline will come from sales-ready leads from marketing. A well-crafted, researched, intentional lead generation strategy can’t come from sales. They practice social selling. When done intentionally, these activities are very practical and do not take up a lot of productive selling time.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Webbiquity

FEBRUARY 5, 2021

When selling to B2B customers, depending on the uniqueness and value of your product, referrals can be an incredibly effective way to generate high-intent leads. Incentivize referrals. Product recommendations from peers tend to be more memorable, sticky, and trustworthy.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Valasys

JUNE 29, 2021

CONTENTgine (www.contentgine.com), the world leader in intent by engagement, on June 28 th , 2021, launched its new website. With the launch, the platform brings its Perpetual Engine to the public and will introduce marketers to high-quality leads through best-in-class content syndication and multiple intent insights.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Intent-based Leads 52

Schubert B2B

SEPTEMBER 29, 2023

The methodology aligns with buyer behavior, focusing on acquiring high-intent leads and revenue by ensuring buyer preferences are always at the forefront. A few such tactics are: cold calls cold emails direct mail intent data, and purchasing data. In other words, it pushes your message on to them without explicit consent.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

ABM in Action

JUNE 15, 2023

Users can also train and customize their model by uploading branding styles and contextual content.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM Demand Generation 52

Conductor

APRIL 8, 2020

It’s a very common occurrence for brands to have one lead conversion strategy across all of their content, regardless of persona or buying journey stage. Often, this strategy is most successful for higher-intent leads because these are the most likely to drive conversions and, as a result, they shape the strategy itself.

Top of Funnel 126

Top of Funnel Lead Scoring Lead Ranking Lead Capture 126

6sense

AUGUST 31, 2021

6sense was able to help Showpad prioritize, drive accountability, and generate more pipeline by using intent data to surface accounts showing signals of readiness. Reps now start their days with crystal clear priorities laid out for them, all based on solid intent data and proven predictive models. The Solution. Related Links.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 62

NuSpark Consulting

AUGUST 12, 2018

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting. TRANSCRIPT.

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

SalesIntel

AUGUST 14, 2023

SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. Nurturing leads and building relationships can increase customer loyalty and word-of-mouth referrals, which are invaluable in the B2B world. The key to this tactic is leveraging intent data to segment your strategy effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Optinmonster

MARCH 22, 2021

PortraitFlip used OptinMonster’s spin-to-win discount wheel, mobile exit-intent popups, and split-testing best practices to do just that. With just a few campaigns, PortraitFlip was able to easily transform their traffic into qualified leads and drastically grow their email list. Meet PortraitFlip.

Traffic 101

Traffic Sales Qualified Leads Leads Lead 101

Albacross

JANUARY 13, 2021

Intent data helps overcome that issue. Intent data is information collected about a company’s digital activity to provide insight into their buying intent and research behaviour. Intent data is by no means a new phenomenon. What is an intent lead? Intent leads are prospects who: Visit your website.

Intent Leads 52

Intent Leads Ideal Customer Profiles Intent Lead Ranking 52

markempa

JULY 6, 2017

Lead qualification and scoring to determine readiness (Are they a fit? Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead routing – Handing off only “sales-ready leads” that meet the universal lead definition, a.k.a. Are they sales-ready?).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Conversica

JANUARY 8, 2020

The Demand Unit Waterfall, developed by SiriusDecisions , is a lead management framework focused on Account-Based Marketing (ABM). One of the reasons the model is so popular and successful is that it is focused on intent.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

LeanData

NOVEMBER 9, 2022

Automatically surface important signals from high value, high priority and high intent leads, accounts and opportunities. Tech stacks need to be built around the buyer journey, and do so so, they have to excel at the following: Collect, analyze and manage buyer signals.

Top of Funnel 98

Top of Funnel Conversion Buyer's Journey Lead Scoring 98

Vision6

MAY 31, 2021

There are plenty of ways you can use Facebook for lead generation, even with your existing subscriber lists. Things like lead ads allow you to generate better quality leads and segment your list further by identifying high-intent leads. .

Facebook 92

Facebook Urgency Marketing Open Rate User-Generated Content 92

MKT1

AUGUST 7, 2023

You have a high-intent prospect’s attention, don’t waste it! Once a prospect adds their info in a demo request form, they are high-intent leads. To summarize… You need to make it easy for your high-intent leads to buy your product, you’ll lose them if you don’t.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

PathFactory

MAY 11, 2022

Depending on the marketing automation platform (MAP) used, it can be complemented with features for lead grading and lead decay to better determine the moment of maximum intent. There is no magic formula for the perfect scoring model (if you have one though, hit us up!)

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Martech

OCTOBER 14, 2021

Oftentimes these jobs are done asynchronously using a myriad of third-party tools, which despite everyone’s best intentions, leads to challenges with the reliability and speed of lead processing. Note: If you haven’t heard of “Jobs to be done,” check it out, it’s worth a read.

Work Management 115

Work Management Marketing Management Lead Management Lead Scoring 115

markempa

NOVEMBER 3, 2014

Here are the 5 major stages of an effective lead management process: Lead capture (Generating inquiries). Lead qualification and scoring (Are they engaged? Lead nurturing (Progressing early stage leads from interest toward purchase intent). Are they a fit? Are they sales ready?).

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

DealSignal

JANUARY 20, 2023

Hot Leads: What makes them special? How to Generate Leads? How DealSignal streamlines Hot Leads Generation 4 Steps to Convert Hot Leads into “Hot Sales” Conclusion Learn more about Leads Generation & Intent Data Hot Leads: What are they?

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52