Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Social Media 123

Social Media Examples Work Management Media 123

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Social Media 117

Social Media Work Management Marketing Management Media 117

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Atlassian started using Sprout Listening in 2019. in savings over three years.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Sprout Social

NOVEMBER 29, 2023

As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Uncover important insights about your audience. First, let’s talk about the good kinds of automation—the kinds of automation that can assist your social team and improve your strategy.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. Customers even described Sprout as a “can’t live without” resource.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. Yet, each team brings unique skill sets and expertise to the table. It’s important for recruitment teams to lean into these platforms.” It’s a win-win.

Social Media 101

Social Media Acquisitions Media Marketing & Strategy 101

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Enter Sprout Social. Reputation management. Optimizing marketing workflows.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Applying these insights impacts your business strategy in two ways: 1. This insight can steer future product development or marketing strategies.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Sprout Social

MAY 31, 2023

Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology. In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence. What can communications teams do with AI?

Marketing AI 123

Marketing AI PR Work Management Marketing Management 123

Sprout Social

DECEMBER 22, 2022

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. This allowed each team member to create platform-specific content that fit exactly what users were looking for.

Marketing & Strategy 108

Marketing & Strategy Social Media Network Marketing Intent 108

Sprout Social

FEBRUARY 8, 2024

Through tools like Sprout Social you can use social listening to help identify conversations involving your competitors and what your audiences are talking about. With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies.

Social Media 125

Social Media Personalization Media Work Management 125

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Sprout Social

JANUARY 3, 2023

Think about it: Every team in your company is full of experts. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact. The benefits of cross-team collaboration. Your customer service team is already primed to support.

Social Media 122

Social Media Work Management Marketing Management Media 122

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. Employee highlights that reference the skills, expertise and dedication of your team establish your brand as an authority in your industry. Both teams can be seen walking around the store and showing off the brand’s eyewear.

Campaigns 91

Campaigns Work Management Content Transparency 91

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones. This is important considering skill gap is a major issue in many marketing teams. How has AI impacted the market?

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. Let’s dive into the advantages in detail.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social).

Social Media 118

Social Media Training Course Resources 118

Sprout Social

FEBRUARY 1, 2024

Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting. Facilitates team collaboration If you work with a team to create and schedule your Facebook content, publishing tools can make the process even easier. Yes, we’re going to toot our own horn.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? Without a human touch, this has the potential to leave you with inaccurate insights, and lead to poor business decisions. AI gets you the insights you need in seconds. Let’s get into why.

Marketing AI 135

Marketing AI Social Media Trends Work Management 135

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Want to speed up internal comms and uncover valuable customer insights at the same time? How does Salesforce integrate with Sprout Social?

Work Management 111

Work Management Marketing Management Paid Search Agency Peer-to-peer 111

Sprout Social

NOVEMBER 21, 2023

Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. It deals with collecting insights that help your business stay ahead, adapt and grow. With Sprout Social, you can track your competitors’ social media performance on a visual dashboard.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Sprout Social

MARCH 30, 2023

For Sprout Social, this presents a massive opportunity to build solutions that help teams work smarter, unlock creativity and increase social media’s business impact exponentially. For our current and future customers, now is the time to start planning for adaptation—and empowering your teams with the tools they need to do it.

Marketing AI 120

Marketing AI Peer-to-peer Training Software 120

Sprout Social

NOVEMBER 8, 2023

As a brand, your job is to decipher that emotion, paint an accurate picture of the customer experience and then use that insight to improve future experiences. Improve customer experience Sentiment analysis offers actionable insights that can help you craft experiences tailored to the emotional needs of your customers.

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. Each of our business lines needs different things.”

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Keywordinsights.ai

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. For instance, the URL for our Sprout Social Page is [link]. First, you can manage your page Natively on LinkedIn via Page Admins or use a more effective tool like Sprout Social.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115