Content Industrial Buyers Want from Supplier Websites
Industrial Marketing Today
NOVEMBER 2, 2015
Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.
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Website Content Must Address What’s Keeping Engineers up at Night
Industrial Marketing Today
SEPTEMBER 21, 2011
Does your website content address those issues? If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. Just like the proverbial chicken or the egg conundrum, the recurring question in redesigning websites is – what comes first, site content or site design?
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Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0
Industrial Marketing Today
MARCH 29, 2011
Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating capabilities. Here are some additions that you can make to your Website that will help to engage site visitors: Add a “live chat” feature.
Retrofitting Blogs and Converting Industrial Websites into Blog Sites
Industrial Marketing Today
NOVEMBER 3, 2011
They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”. A sure sign of that is the number of conversations that I have had recently with my current clients and new leads.
B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
Industrial Marketing Today
JUNE 12, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?
5 Rules of Website Redesign for Engaging Engineers and Industrial.
Industrial Marketing Today
JULY 23, 2010
Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.
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The 6 essential rules of a website redesign – Ignore them at your.
Industrial Marketing Today
JANUARY 26, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?
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How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?
Unique Challenges of Manufacturing Content Marketing in 2019
Industrial Marketing Today
NOVEMBER 19, 2018
Lisa Murton Beets (@LisaBeets), Research Director at CMI said, “The data suggest that manufacturers have a way to go with putting the audience’s informational needs before their own sales/promotional message. […] The post Unique Challenges of Manufacturing Content Marketing in 2019 by Achinta Mitra appeared first on Industrial Marketing Today.
Why Industrial Content Must Be More Customer-Centric
Industrial Marketing Today
FEBRUARY 20, 2018
Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.
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Marketing to Engineers Requires Accurate and Truthful Content Presented Logically
Industrial Marketing Today
APRIL 21, 2016
They are actively looking for reliable information about advancements […] The post Marketing to Engineers Requires Accurate and Truthful Content Presented Logically by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary.
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Variety of Content is the Key in the Early Stages of the.
Industrial Marketing Today
SEPTEMBER 13, 2010
Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO.
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60 Digital Marketing for Control Engineers, Machine Builders and Designers
Industrial Marketing Today
MAY 6, 2011
Primary and preferred method of researching products – supplier’s Website. Most important things these professionals want to see on a supplier’s Website – pricing information, even if it is only ballpark estimates, detailed product information (datasheets, manuals, etc.) It is definitely worth it.
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Lead Generation for Industrial Companies is a Process not a Campaign
Industrial Marketing Today
JUNE 18, 2015
Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary.
Industrial Blog Sites Revisited
Industrial Marketing Today
SEPTEMBER 6, 2011
The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. The ability to self-manage content updates with a built-in content management system (CMS) of a blog site is one of the most requested “must have” features of industrial website redesign RFQs.
Content Marketing for Industrial Companies – Authenticity is Mission Critical
Industrial Marketing Today
OCTOBER 17, 2014
Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.] Visit my website for more content on industrial marketing.]. The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today.
Using Content to Move Prospects Forward in the Sales Cycle
Industrial Marketing Today
MAY 5, 2010
The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.
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Digital Marketing Can Increase Industrial Sales
Industrial Marketing Today
AUGUST 27, 2012
However, the way potential buyers look for information has. Only 22% of companies surveyed still follow the traditional RFP path, 78% are narrowing the field long before the RFP process, by conducting anonymous web research and relying on information from peers and others via social media venues ( Source: SiriusDecisions ).
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5 Things Industrial Marketers Must Do to Attract Engineers and.
Industrial Marketing Today
AUGUST 20, 2010
Anything you can do to help them find the right information quicker will score big with engineers. Having a search function on your website is no longer an option, it is a requirement. You need to move beyond the free Google Custom Search tool for websites. Engineers are creatures of habit.
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Focus on Content in B2B Marketing
Industrial Marketing Today
APRIL 26, 2010
Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Get the free “Step-by-Step Guide to Website (re)Design” now.
How to Use a B2B Blog to Win Customers and Influence Prospects
Industrial Marketing Today
MAY 21, 2010
Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. It has to be a value exchange for people to give up their contact information to you.
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Deconstructing the Four Stages of the Industrial Buy Cycle
Industrial Marketing Today
MAY 26, 2010
By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. There are plenty of charts and graphs too.
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Inbound Marketing Alone May Not Be Enough for Industrial Companies
Industrial Marketing Today
AUGUST 26, 2011
After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. An updated website serves them well as a point of reference. It doesn’t have to be a choice of one or the other.
Creating Relevant B2B Marketing Content: Walk the Talk
Industrial Marketing Today
JUNE 19, 2010
And they use different sources to get their information. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.
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60 Why a Content BOM is Crucial to a Successful Industrial Web Design
Industrial Marketing Today
SEPTEMBER 2, 2012
Think of your industrial website as the result of careful engineering and manufacturing. What kind of content will educate your customers and help them make an informed buying decision (Move away from price). It doesn’t matter what you call it, the key is to have a planned roadmap for creating content for your new site.
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60 Is Content Curation an Easy Way for Content Marketers to Do More.
Industrial Marketing Today
JULY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. What is content curation?
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7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
Industrial Marketing Today
OCTOBER 9, 2012
Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Gated content or higher value content such as white papers are used for lead generation where the company provides a tangible benefit in exchange for the visitor’s contact information.
Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.
Industrial Marketing Today
MAY 11, 2010
He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get Engineers Can Sell white paper now.
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Content Auditing and Mapping it to the Industrial Buy Cycle
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
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Industrial Content Marketing is Not Just for SEO
Industrial Marketing Today
AUGUST 20, 2012
The primary goal is to generate better quality leads from their websites. I agree that SEO is a very important goal of content marketing; after all, your website needs to be found by the right people when they are searching for industrial products and services that you provide. We don’t want to give away free information.
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60 Have Digital Marketing and Social Media Killed the Industrial.
Industrial Marketing Today
SEPTEMBER 27, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?
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60 Is Your Industrial Website Leaking Leads?
Industrial Marketing Today
JULY 8, 2012
One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. The “know-how” is my job.
How Manufacturers can Resurrect Product Content from the Dead Zone
Industrial Marketing Today
MAY 26, 2011
Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else. A QR code can hold a lot more information than just a simple URL. In other words, their content is very product-centric.
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B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies
Industrial Marketing Today
FEBRUARY 12, 2011
I use this blog to reach a wider audience than before, drive more traffic to my industrial marketing company’s Website and establish my expertise in this niche. That was one of the findings in the new report, “ B2B Blogging Trends in 2011 ” from Tony Karrer and Tom Pick (co-creators of B2B Marketing Zone and Social Media Informer).
Content – The Biggest Hurdle in Digital Marketing for Manufacturers
Industrial Marketing Today
SEPTEMBER 12, 2011
Their call to action was asking site visitors to call the toll-free number in order to get the latest information. It is true that a manufacturer’s website is the hub of its online presence. Unfortunately, redesigning a company website is not the be-all and end-all of digital marketing.
Innovative Uses of QR Codes by the AEC Industry
Industrial Marketing Today
JUNE 1, 2011
Construction signage: Signage at job sites is a great place to put a QR code which can include full contact information and meet safety regulations by auto-dialing emergency phone numbers. began using the bar-code technology to help contractors and government workers access information on buildings. Catawba County, N.C.,
How Relevant Marketing Content Helps B2B Branding
Industrial Marketing Today
JUNE 29, 2010
In the later stages, supplier Web sites and catalogs are the most important information sources. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get Engineers Can Sell white paper now.
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60 How an Industrial Distributor Uses Content Marketing Effectively
Industrial Marketing Today
JULY 7, 2011
Websites of most industrial distributors follow the same basic format – the focus is on their product line card. In my experience that does not happen often enough and the end result is usually the industrial distributor blaming his Website for not producing enough leads and sales.
Shortening the Industrial Buy Cycle in 5 Simple Steps
Industrial Marketing Today
JUNE 8, 2010
Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. In this case, you might want to make sure your website is found when a business owner queries “business cost savings.” How can you accomplish all that?
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7 “Rs” for B2B Marketing Content Planning
Industrial Marketing Today
APRIL 30, 2010
Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. If a nurturing program has run its course and the content wasn’t publicly available, create a place for it on your website.
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60 Translate Features into Benefits if You Want Your Marketing.
Industrial Marketing Today
JULY 6, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”
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60 Industrial Content Marketing with Purpose
Industrial Marketing Today
MAY 7, 2012
In my last post, I talked about using content to convert website traffic into leads and customers. Your content must convince the reader of the value exchange before they’ll part with their contact information in exchange for your offer. A note of caution here, just sticking a registration form on your web page won’t cut it.
Content Creation Made Easy
Industrial Marketing Today
AUGUST 24, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Studies have shown that people retain information quicker and longer when you engage their visual senses.
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