Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

Lead Generation 48

Lead Generation Twitter Optimization Lead Ranking 48

Digital B2B Marketing

MAY 22, 2012

Doing it effectively requires creating content prospects want in a format that is easy to engage with while capturing the information you need. In contrast, the spread for ebooks, webcasts and podcasts is less than 3x. Only 40% share webcasts. Key Takeaway: Use your content to educate and inform, not sell. BY ND).

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Digital B2B Marketing

DECEMBER 20, 2011

The content you are using for lead generation is expected to be valuable, you only need to establish the information’s relevance to the audience. Not only do people trust the information will be valuable, they believe it is information they need to have to stay on top of their category.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

LeadsRX

APRIL 13, 2021

Connect with LeadsRx on Twitter , LinkedIn and Facebook. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. For more information, visit TritonDigital.com. # # #.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. So should you rent, buy or build an email list?

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Buy ReadyContacts Ad brokers Ad Building 100

SpotMe Blog

MAY 17, 2022

Regular events, or meetings, can be informal. Similar to a Facebook Wall or Twitter Feed. SpotMe comes with webcasting , 2-way breakouts, personalized agendas , full branding, and whiteboard features. Inxpo (founded in 2004) is a webcasting solution. G2 webcasting software score: 3.8 (13 Virtual booths.

Conference 52

Conference Best Practices Webcast RFP 52

EveryoneSocial

FEBRUARY 3, 2017

Yesterday’s webcast on influencer marketing was a smash success, and many of you had questions on how to implement a successful influencer marketing campaign. As we mentioned on the webcast, you first have to know who your target market is and what they spend their time doing. Here’s the recording in case you missed it. /wp-content/uploads/2017/02/Influencer-Marketing.mp3.

Campaigns 40

Campaigns Webcast Advertising Agencies Custom Publishing 40

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. Remember that social media is all about conversations, and sharing interesting information with people you trust. Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Digital B2B Marketing

MARCH 19, 2012

Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. Join the Discussion Join #B2Bchat every Thursday at 8:00 PM Eastern time on Twitter.

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Inbound Marketing B2B Marketing B2B Webcast 100

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Drop a comment below or connect with me on Twitter to get a conversation started! . Where to buy: MarketingProfs.

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Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Drop a comment below or connect with me on Twitter to get a conversation started! . Where to buy: MarketingProfs.

Product 120

Product Planning Work Management Marketing Management 120

Digital B2B Marketing

AUGUST 23, 2012

Your lead scoring is excluding a valuable segment of your audience and you have the information you need to identify the issue! Explicit provided information, such as a timeframe to purchase, role in the purchase process or existing solutions. Share your view in the comments below or with me on Twitter ( @wittlake ).

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

MAY 31, 2012

You have seen the registration forms that go on and on, asking for information about an individual’s role in the buying process, project budget, timeline and more. Individuals simply are not willing to share this much information , and sometimes they do not expect to share any information at all.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

MAY 3, 2012

In enterprise technology, publishers like IDG , Information Week and TechTarget have nearly turned these programs into a science, with guaranteed leads volume and a myriad of filtering and qualification options driven largely by email and newsletter promotions. A perfect way to promote whitepapers and webcasts.

Lead Generation 100

Lead Generation Advertisements Advertising Lead Ranking 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Today, B2B marketers use content to meet the information needs of their audiences. Links to a webcast and white paper on the same topic do not give your audience two different paths, only two different formats. Share your view on this approach below or with me on Twitter ( @wittlake ). Make Choices Specific and Different.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

OCTOBER 4, 2011

Taking the time to dive into a whitepaper or watch a webcast imposes a major time requirement. Demand generation marketing that requires a prospect to take time to register in anticipation of taking additional time to consume the content or information that is offered cannot rely on out of context advertising. About Eric Wittlake.

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Demand Generation Demand Buy Generation 100

Digital B2B Marketing

OCTOBER 4, 2011

Taking the time to dive into a whitepaper or watch a webcast imposes a major time requirement. Demand generation marketing that requires a prospect to take time to register in anticipation of taking additional time to consume the content or information that is offered cannot rely on out of context advertising.

Demand Generation 100

Demand Generation Demand Buy Generation 100

NuSpark Consulting

MAY 7, 2016

In the same study, 68% of respondents strongly agree that B2B vendors would be better off curbing sales messages to improve the quality of their content, and a whopping 80% of decision makers prefer receiving company information in a series of articles versus an ad. Most effective B2B social media platform: LinkedIn: 66%. The Missing Link(s).

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Digital B2B Marketing

JANUARY 26, 2012

For me, live webcasts are a format of last resort. When I want information about your product, deliver it or lose your opportunity. Share your additions in the comments below or with me on Twitter ( @wittlake ). Marketers are competing for attention instead of helping us focus our attention on our priorities.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. And use video. TopRank ).

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Stats Content Marketing Enterprise Management Paid Search Agency 100

LeadSquared

OCTOBER 23, 2016

What social media platforms are recommended for a webcasting provider? For a webcasting service, it would be better if you run ads on video platforms like YouTube. LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. Twitter: 8. LinkedIn: 9.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Capstone Insights

JANUARY 17, 2018

a confirmation email after registration for a webcast or event). Next, indicate the information sales reps should expect to receive when a lead is sent for follow up. tradeshow follow-up, webcast invites and follow-up, etc.). Twitter LinkedIn. Not all emails count: Not all emails count toward these measurements.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Marketing Insider Group

MAY 31, 2011

They allow you to put a personalized face to your brand and they provide a reason for your target audience to keep coming back to your site for information. Tactics to look at next include paid search, email, newsletters, webcasts, articles, banner ads and even pay-per-lead programs. But you tell me if this was this helpful to you?

Small Business Marketing 100

Small Business Marketing Paid Search Agency Planning Business 100

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. And when prospects land on your website, it is important that they find the information they are seeking.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

The Effective Marketer

AUGUST 25, 2009

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. When used effectively, PPT can be a great help in conveying information, telling a story, and engaging the audience.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Convince & Convert

MARCH 27, 2012

For more on Joe, check out his personal site or follow him on Twitter @juntajoe. We can now communicate directly with our customers and prospects, if we have compelling and relevant information to share with them (can you say opt-in?). If you want to get on his good side, send him something orange.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Attendify

MARCH 9, 2020

That’s why it’s so important for event pros to ensure they’re offering more than just a webcast chatbox during virtual events. Spice things up using your mobile app’s activity stream to offer giveaways, share a “secret tip” or insider information, or announce an influencer session that wasn’t originally on the agenda.

Tips 38

Tips Peer-to-peer Barriers Webcast 38

Convince & Convert

MARCH 27, 2012

For more on Joe, check out his personal site or follow him on Twitter @juntajoe. We can now communicate directly with our customers and prospects, if we have compelling and relevant information to share with them (can you say opt-in?). If you want to get on his good side, send him something orange.

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

ViewPoint

JUNE 28, 2012

This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers Rich on Twitter: @richvancil.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Adobe Experience Cloud Blog

MAY 27, 2011

The email will typically include content related to the event, e.g. presentation slides, background information, access to a post-webinar discussion in your LinkedIn group, etc. Twitter chats are a great way to enhance the webinar experience and amplify the content message. Number of mentions and retweets on Twitter.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Adobe Experience Cloud Blog

JUNE 12, 2012

Using Twitter to Drive Business and Generate Leads. Much like Judy Schramm’s presentation above, Erik Deckers, author, co-owner and VP of Creative Services for Professional Blog Service, reveals creative ways to generate new sales leads via Twitter. It is more readily available, simpler and usually more revealing.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Online Marketing Institute

DECEMBER 23, 2010

By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Anything Goes Marketing

NOVEMBER 16, 2008

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. Reduce the complexity to getting access to information on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Buzz Marketing for Technology

JUNE 27, 2008

PLNs provide individuals with learning and access to leaders and experts around the world bringing together communities, resources and information impossible to access solely from within school walls. 5-Join the microblogging phenomena by reading Tweets at Twitter. Labels: Personal Learning Network , PLN , social networking , twitter.

Education 100

Education Personalization Wiki Social Networks 100

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Avaya’s Paul Dunay (left) said it best in a recent webcast. “We

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Online Marketing Institute

APRIL 4, 2011

Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Are you a Search Engine Watch Member? | The key is figuring out the best way to present and share it.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40