WebMarketCentral

DECEMBER 31, 2009

Boomers use Facebook somewhat differently than younger age groups as well; Flamberg notes that "they are more reticent to share information, less likely to leave comments and a bit slower to join groups." Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

AUGUST 26, 2009

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A tags: social media email signature web 2.0 tags: social media email signature web 2.0

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 4, 2009

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JULY 14, 2009

I don't tweet false or spammy information, I don't want to read it, and I don't want to be associated with those who produce it. Social Tagging. Tags: Web 2.0 Both strategies are equally valid, they just produce different results and have their own benefits and drawbacks. More quality, less quantity.

Traffic 20

Traffic Twitter Web 2.0 Tagging 20

WebMarketCentral

NOVEMBER 5, 2009

ask questions, retweet interesting information from others, and when retweeting your own stuff, make sure it has value to the reader and isn't just self-promotion) and "Some Positives to Throw Back" when people argue that Twitter is a waste of time, such as Twitter's value in breaking real-time news and quickly collecting market feedback.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JANUARY 28, 2009

Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published. Social Tagging Web Marketing. Tags: Web 2.0

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

DECEMBER 14, 2009

Here's an actual example from someone who sucks at Twitter, with only identifying information obscured: Note the complete lack of a web link or bio and the use of the default Twitter background and avatar. Social Tagging. Tags: Web 2.0

Twitter 20

Twitter Web 2.0 Tagging B2B Sales 20

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. Social Tagging Research and Reports. Tags: Web 2.0 In social media, where viewers are often creating the content, that bargain doesn't hold up.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

JULY 13, 2009

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. Social Tagging. Social Tagging. Tags: Web 2.0 but his advice stands up to the test of time.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 1, 2007

Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. Okay, with Digg , del.icio.us , Searchles , Zimbio et al does the world really need another such site?

Social Media 20

Social Media Digg Media Tagging 20

WebMarketCentral

SEPTEMBER 18, 2008

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) For most people, that's still the only information their email signature provides. tags: email signatures, Web 2.0, and email address. signatures.

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

DECEMBER 21, 2009

In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms. For the fee-based versions, pricing ranges from about $200 per year for the light (organic search data only) to $500 for the Pro (includes AdWords information) offering.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

FEBRUARY 26, 2009

They also know that their audiences are early adopters of technology to receive, consume and communicate information to each other. Social Tagging Events and Promotions. Tags: Web 2.0 If your audience prefers pen and paper to a keyboard and computer screen, then social media technology may not be appropriate for your event.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

JULY 1, 2009

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. Tags: Blogging for Business Need to Know.

B2B Marketing 20

B2B Marketing Blogger B2B Tagging 20

WebMarketCentral

NOVEMBER 5, 2008

Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Example from Bill Hartzer : " Ask.com Adds One-Click Election Poll Information to Search [link]." tags: Web 2.0

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

NOVEMBER 17, 2009

Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. Tags: General Marketing Web Marketing. This has made the marketing funnel longer, and the actual sales process shorter.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

SEPTEMBER 29, 2009

Buyers no longer rely on sales people for basic information or exploratory "consultation." They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Prospective buyers are overloaded with information.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

OCTOBER 6, 2009

Make sure it offers valuable information; is not self-promotional; and appeals to the blog's readers. It's generally acceptable to include 2-3 links back to your own site between the post and the "about the author," but don't overdo it, and ideally the post should link to other information sources as well. Tags: SEO Practice.

Link Building 20

Link Building SEO Ad Building Blogger 20

WebMarketCentral

MAY 12, 2009

Buying committees look to Google and service providers’ websites for information first and repeatedly, according to Enquiro. Tags: General Marketing. In B2C decision making the level of perceived risk is typically low, because most consumer purchases can be returned or exchanged.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

NOVEMBER 23, 2009

And, tired of filling out the same information over and over for each new social networking or profile site? Tags: Cool Web Marketing Tools. DandyID Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

SEPTEMBER 10, 2008

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. Discussion Forums These are a place to showcase your expertise in a non-promotional way.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

AUGUST 4, 2009

Also, it's available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously. Tags: General Marketing. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options. Tags: Web Marketing.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

DECEMBER 18, 2007

If not, you can still build awareness and credibility for your organization by commenting on existing blogs related to your industry, and/or reaching out to bloggers in your field with interesting information about your product/service (such as a white paper or report) that they may want to write about. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

AUGUST 5, 2009

Social media buttons are common, but the author provides an easy coding technique to automatically collect the dynamic information for the bookmark service, so that when the button is clicked, the attributes in the tag will automatically populate the title and URL boxes. Tags: Book Reviews.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Tags: Web Marketing. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

SEPTEMBER 4, 2008

As Bradley explains, while the individual pieces of information that Spokeo finds are innocuous enough, "together they paint a picture of a person that is more detailed than I personally appreciate. The only thing missing is each site's policy on the use of insidious nofollow tags. Some of the information here is expected (e.g.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

FEBRUARY 16, 2009

The tool will return a large list of related keywords, along with average volume and advertiser competition information, from which you can choose to add to your campaign. Just as this information helps you optimize your SEM spending, it also indicates what terms you should focus on in your natural search efforts.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

JANUARY 5, 2009

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Social Tagging SEO Practice. Tags: Interactive PR Web 2.0 Write an article (or articles) for Google Knol on topics pertaining to your product or service.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

JULY 28, 2008

Prioritizing SEO Tasks by Shimon Sandler A concise, easily digestible post that covers half a dozen high priory basic SEO tactics (such as title tags, H1 tags and keyword links) with links through to more detail on each. In addition to the obvious (e.g.,

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

JULY 16, 2007

They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. Smaller numbers of respondents valued social media for interactivity with peers and accurate information about news and trends.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

MARCH 14, 2008

Cathy Taylor's post appears to have gotten very little attention from agency bloggers, perhaps because not only are they not writing blog posts, they aren't even monitoring what's written about them.

Advertising Agencies 20

Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

JANUARY 4, 2008

Teachers can use Pageflakes to let their students see update calendars , exam timelines, research study information, grade trackers , message boards and other resources. First, Pageflakes is working with schools and educational boards to help them organize their class schedules. Pageflakes has put together an intriguing web 2.0

Web 2.0 20

Web 2.0 Class Tagging Studies 20

WebMarketCentral

JUNE 1, 2009

Are the paths to information clear? Tags: Web Marketing. Website user goals Do the changes help users accomplish their goals on the site quickly and easily? Are we communicating a clear value proposition? Is our site organized for our visitors? Is the orientation clear? Is the labeling instructive? Is it formatted for online readers?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

OCTOBER 7, 2009

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). How can you use this information? Tags: Web Marketing. How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns?

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

AUGUST 4, 2008

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. tags: comprehensive calendar of marketing events, L.A. tags: comprehensive calendar of marketing events, L.A.

Web 2.0 20

Web 2.0 Branding Brand Identity Internet Marketing 20