Tomorrow People

SEPTEMBER 22, 2022

The programme will begin with market and customer research, which will inform a new positioning, branding and messaging framework. Tomorrow People has been chosen to work on a wide-ranging strategy to position TicketCo as the go-to digital ticketing assistant, and support the company’s ambitious growth goals.

Work Management 156

Work Management Paid Search Agency Marketing Management Marketing Strategy 156

Tomorrow People

APRIL 10, 2018

The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own research. The data gathered through a “listening dashboard” can inform your micro-content strategy so that you can ensure you’re delivering what people are interested in.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

Tomorrow People

OCTOBER 31, 2017

Research shows that 69% of B2B marketers don’t have the time to plan a differentiated content marketing strategy. Research by the Content Marketing Institute (CMI) shows that 61% of the most effective content marketers convened their teams daily or weekly to discuss activities and ideas. Work collaboratively with legal. Meet regularly.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Tomorrow People

APRIL 27, 2021

Consider a few findings from a recent Edelman-LinkedIn research report : Decision makers are inclined to read more thought leadership content: 58% read one or more hours of thought leadership per week. Think about those last two stats for a moment. Help customers get out of a quandary.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Tomorrow People

NOVEMBER 14, 2017

This brings a level of informality and fun to a sector not renowned for either. That means using insights into the market and carefully crafted research to create unique content which strikes at the heart of the prospect’s business problem. 40% of marketers think their content is the “same as their competition”.

Differentiation 229

Differentiation Work Management Marketing Management Marketing & Strategy 229

Tomorrow People

FEBRUARY 2, 2018

Information gathering is a vital part of the process. We’ll then kick off our intensive research process. Phase: Research Who’s involved : Project sponsor, project lead, thought leaders, sales, vertical owners Duration: A full day Goal: Three things: Buyer personas, verticals, messaging and value proposition.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

NOVEMBER 23, 2018

Customers are savvy, and will be researching your company (on sites such as G2 Crowd or Capterra) to find a solution that’s right for them. It’s fine to craft content to elevate discussion, but it’s important to understand these types of people on their level and how they consume information.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Tomorrow People

FEBRUARY 2, 2018

Information gathering is a vital part of the process. We’ll then kick off our intensive research process. Phase: Research Who’s involved : Project sponsor, project lead, thought leaders, sales, vertical owners Duration: A full day Goal: Three things: Buyer personas, verticals, messaging and value proposition.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Tomorrow People

FEBRUARY 8, 2022

Positioning can be a bit of an elusive concept, as marketers and researchers have different interpretations of what it means. This informs all your marketing mix decisions (product, price, place, and promotion). This article shares 5 essential recommendations that all marketers should consider when positioning their product.

Positioning 177

Positioning Product Tips Segmentation 177

Tomorrow People

FEBRUARY 2, 2021

Competitor research Focus is on what features customers consider must-haves and will drive them to buy or switch platforms, as well as opportunities to differentiate in the market. The platform has long encouraged marketers to develop detailed buyer personas based on data and research.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Tomorrow People

JULY 19, 2022

This will involve interviewing potential customers, analysing insights from market research platforms (such as Mintel), and so on. Your customer service department must be informed about your brand positioning and messaging—both key components of a GTM plan. How do you make sure that you’ve achieved product-market fit? Conclusion.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Tomorrow People

DECEMBER 11, 2018

Successful content marketers put their audience’s informational needs before their own desire to drive sales. Fortunately, new research from the Content Marketing Institute puts some hard numbers on how longer-term thinking leads to greater success overall. This blog uses CMI data to show why that’s a sound strategy.

Content Marketing 153

Content Marketing Lead Scoring Lead Ranking Content 153

Tomorrow People

OCTOBER 26, 2017

No regrets - according to our research, 60% of B2B websites get less than 3000 visitors each month and very low levels of inbound leads, often because they haven’t been designed strategically. RIP WEBSITE DESIGN. We wiped out website design in March 2012. Website design is dead, and user experience (UX) is dancing on its grave.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

Tomorrow People

NOVEMBER 21, 2017

This one is simple — use audience feedback to inspire, improve and inform your content marketing strategy. Research shows that real-time marketing boosts engagement, customer satisfaction, reach, and conversion rates. Listen to your audience. Remember that you are part of a shared content conversation about your company. Key Takeaways.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Tomorrow People

NOVEMBER 21, 2018

The team started by researching pain points and classifying clients , then identifying which channels they engaged with and which messages worked. The team used this to inform channel strategy, thought leadership topics, and campaign activation plans.

Planning 136

Planning B2B Thought Leadership Campaigns Thought Leadership 136

Tomorrow People

NOVEMBER 6, 2020

75% say brands should inform people of what they’re doing. Research by Marketing Week found that: 65% of marketers anticipate a decrease to their annual marketing budget. Consumers expect brands to be present and active during this pandemic period, but appreciate a focus on more helpful and informative messaging.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

Tomorrow People

NOVEMBER 9, 2018

This blog summarizes some recent research from the Content Marketing Institute. That’s the market you’re in — a market for information. Dry technical content won’t excite most prospects, however information-rich. Content marketing is a growing sector, but are increased budgets leading to better outcomes?

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Tomorrow People

NOVEMBER 16, 2018

As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility. Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Tomorrow People

OCTOBER 3, 2017

Conduct in-depth research to build a picture of who your key customer is, filling in as many details as possible including their industry, business frustrations, age, gender, professional level, even their hobbies, likes, dislikes and habits. You need to understand your ideal customer for each piece of content. Google is smarter than ever.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Tomorrow People

JUNE 17, 2021

Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Lloyd’s List Intelligence, the leading providers of essential information for maritime, insurance, and legal markets.

Marketing Agencies 1 31

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 31

Tomorrow People

OCTOBER 10, 2011

The best way to access all this invaluable market information is to listen. It includes two essential stages: Online research and applied technology. Online research. Online research is your essential starting point - and your ongoing monitoring point, too. Source: Hubspot Marketing).

Inbound Marketing 120

Inbound Marketing Ideal Customer Profiles Profiling Keywords 120

Tomorrow People

MARCH 5, 2012

Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. Often, this entails some form of information or product trial intended to help solve the visitor's problem. Both opportunities can evaporate in the blink of an eye without the proper systems in place.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Tomorrow People

SEPTEMBER 27, 2012

uptime is two days’ annual downtime), helpdesk support, response time, back-up, monitoring or compatibility, it's important to research first and be sure you are getting an ESP that can handle the demands your email marketing will put upon it. Analyse your database and cross-reference with subscriber information.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Research Keywords Effectively. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Research Keywords Effectively. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

MARCH 21, 2012

Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot).

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Tomorrow People

APRIL 25, 2012

It’s an approach that involves applying your own inside knowledge of your market alongside careful inbound marketing research to gain a current and commercially relevant insight into your target market’s behaviour. Work with content that connects across all the relevant marketing channels to create one strong strategy.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Tomorrow People

DECEMBER 13, 2018

Being able to convey this sort of information in an unambiguous and convincing way is crucial to ensuring a project gets off on the right foot. Sometimes that will mean convincing the client that one method or route is better than another, even if the option is more costly or more time-consuming.

Work Management 179

Work Management Marketing Management Service Trends 179

Tomorrow People

SEPTEMBER 27, 2022

Some of the reasons for this are straightforward—like a lack of funding or market research. Without thorough planning and research, your strategic decisions will be less informed and your product launch will have slimmer chances of long-term success. Create a research brief. Start by creating a research brief.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Some of the reasons for this are straightforward—like a lack of funding or market research. Without thorough planning and research, your strategic decisions will be less informed and your product launch will have slimmer chances of long-term success. Create a research brief Start by creating a research brief.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

FEBRUARY 9, 2021

Before buying an expensive item you’ll more than like shop around, read some reviews, and do some research. But instead of researching what, you need to research who you’d like to buy your products or services. Finally, how do your personas research possible new solutions? How do you get all this information?

Sales Management 156

Sales Management Marketing Analytics Tools Ad Building Top of Funnel 156

Tomorrow People

MARCH 3, 2021

Research reveals that marketers have increasingly turned to technology coupled with a focus on customer-centricity. With ITP and the removal of third-party cookies limiting access to data from external sources, businesses are realizing that they need to take control of data capture to reliably inform their activities.

Planning 177

Planning Marketing Budget Paid Search Agency Digital Transformation 177

Tomorrow People

SEPTEMBER 1, 2022

According to new research from LinkedIn, B2B marketing leaders in the UK have the lowest confidence in their companies’ abilities to produce creative campaigns (although this is slowly changing). They inform their reader about specific business challenges (and how to solve them). Case in point. Case in point.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

According to new research from LinkedIn, B2B marketing leaders in the UK have the lowest confidence in their companies’ abilities to produce creative campaigns (although this is slowly changing). They inform their reader about specific business challenges (and how to solve them).

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

NOVEMBER 22, 2019

Successful inbound marketing relies on supplying leads with the right information at the right time. Long before a lead becomes an official prospect, people are visiting your website looking for general information to answer high level questions they may have. This is the point at which research begins in earnest. Infographics.

Lead Gen 177

Lead Gen Marketing Qualified Leads Jigsaw Leads 177

Tomorrow People

MAY 24, 2022

A good example would be Hubspot; every year, the company publishes a comprehensive series of informative assets that go live after INBOUND, their annual product launch event. If the feedback is negative, make sure it informs your next product update. How to get started: Make sure your organisation has a content calendar first.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

Tomorrow People

DECEMBER 18, 2018

This blog looks at some creative uses of search in content marketing, backed by findings from CMI research. Making a habit of gathering data on SEO volumes, terms, and trends can inform your entire marketing approach, letting you create a content strategy that’s built for SEO. Navigating a turbulent search landscape.

SEO 153

SEO Practices Content Social Media 153