B2B Memes
NOVEMBER 28, 2011
They are no longer handed the finished product in the form of an article and asked to move along. The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs. For both reader and writer the change can be liberating, exciting, and rewarding. The process is not pretty.
B2B Memes
OCTOBER 4, 2012
It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. First, the way publishers cover information should not be driven by the needs of the print model.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Memes
OCTOBER 4, 2012
It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. First, the way publishers cover information should not be driven by the needs of the print model.
B2B Memes
OCTOBER 6, 2011
Moreover, she sees some benefit in using software to replace those deadwood journalists who “don’t add any value” through their work: “Writers, for example, who simply gather information, get a few comments from people and then regurgitate it onto the page, should probably start looking for another profession. As James W.
B2B Memes
JANUARY 27, 2011
Early in my career I was the editor of an industrial product tabloid magazine. Consisting almost entirely of brief descriptions of new products, it was scarcely a glamorous publication. Though many of the products we wrote about were mundane, we made sure the descriptions were readable, accurate, pertinent, and objective.
B2B Memes
DECEMBER 5, 2011
Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. They just want to tell a story, or convey information, or to create works of art out of their words. Photo by Robert Burdock/Flickr.
B2B Memes
DECEMBER 15, 2011
For me, the goal of the journalist (traditionally defined) is to provide the public with the facts and context they need to make informed decisions—political, business, consumer and personal decisions—without regard for what “sells”. When I was hired it was clear I wasn’t recruited with the purpose of exposing the next Enron.
Expert insights. Personalized for you.
100 
Let's personalize your content