Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. for the wider SaaS market. It creates company-wide alignment across teams—from engineering to sales and marketing—around the product as the largest source of sustainable, scalable business growth.”.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

SalesIntel

SEPTEMBER 29, 2023

In this blog post, we’ll delve into precise contact data’s pivotal role in the cybersecurity industry and how it empowers professionals to best handle the difficulties they face. Cybersecurity professionals often grapple with identifying the right contacts within target organizations to engage in meaningful discussions.

Contact Marketing 40

Contact Marketing Contacts Paid Search Agency Enterprise Management 40

Tomorrow People

NOVEMBER 2, 2020

Video Views on the Contact Activity Timeline. But in the past, it's hasn't been easy to track which videos individual contacts in your CRM are viewing. But in the past, it's hasn't been easy to track which videos individual contacts in your CRM are viewing. Introducing Marketing Contacts. NEW ON OCTOBER 2, 2020.

Hubspot 156

Hubspot CMS Development Product Template 156

Biznology

FEBRUARY 15, 2018

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” Credit: [link].

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Zoominfo

SEPTEMBER 29, 2022

Bringing product people into those brass-tacks discussions doesn’t come naturally for a lot of companies. But Henry Schuck, ZoomInfo’s founder and CEO, says a company really can’t deliver its best products unless the people building them hear directly from skeptical prospects. Schuck’s advice?

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Looking for more on how to market in a downturn?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

SmartBug Media

MARCH 26, 2021

In the past, juggling contacts in HubSpot was a recurring and time-consuming task, and staying within your organization’s allotted contact tier to avoid a bump in HubSpot pricing at contract renewal was a common concern. Marketing Contacts vs. Non-Marketing Contacts. Not any more. 5 Steps to Get You Started.

Contact Marketing 92

Contact Marketing Hubspot Contacts Paid Search Agency 92

SmartBug Media

NOVEMBER 9, 2023

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Launch Marketing

FEBRUARY 22, 2024

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. From leveraging research to crafting compelling narratives and navigating the complexities of product naming, the lessons shared by these executives serve as a roadmap for success.

Product 62

Product B2B Marketing Planning B2B 62

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit!

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

KoMarketing Associates

APRIL 30, 2018

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. different information sources on average during the buying journey. Less than 50 percent stated that they consult vendors’ product websites.

Consulting 161

Consulting Buy Peer-to-peer B2B 161

Launch Marketing

NOVEMBER 4, 2020

A component that can be overlooked in product launch planning and execution is establishing the metrics that you and your team will use to inform the goals of the launch. Consider your product launch across three phases – pre-launch, during launch, and after launch – to help you more easily identify what to track and why.

Product 118

Product Landing Pages Pricing Price 118

Navigate the Channel

JULY 24, 2023

Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the business-to-business (B2B) environment is defining the customer accurately.

Product 65

Product Ad Building Planning CRM 65

SmartBug Media

FEBRUARY 23, 2022

Email and SMS campaigns are crucial components of your retention marketing strategy. Both make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers, delighting and redirecting them towards product or useful piece of content. How are you collecting their information?

SMS 98

SMS Contacts Campaigns Ad Building 98

Martech

FEBRUARY 22, 2024

As a marketer, you are an orchestrator of people, processes, and technology. And it all works together seamlessly to drive organizational efficiency within a marketing team, as well as revenue. Not just as a marketer, but as a family member? Each system that you own impacts another. Each system that you own impacts another.

Product 89

Product Intent Creativity Customer Surveys 89

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Why we care. Get MarTech!

Marketing AI 94

Marketing AI Ideal Customer Profiles Features Product 94

Zoominfo

AUGUST 18, 2020

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?” And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. Searching for this information can take more time than you’d expect.

Product 130

Product Zoominfo Ideal Customer Profiles Work Management 130

The ABM Agency

JANUARY 9, 2023

Contact targeting is a way to reach people who have already done business with your company, but haven’t yet bought from you in the last few months or are part of your target account list. It’s easy to set up and can be used across all digital marketing channels such as display, search, social media and video. Reading Time: 4 minutes.

Contact Marketing 52

Contact Marketing Demand Generation Contacts Paid Search Agency 52

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. And content marketing is particularly influential in stimulating buzz and discussion. So, what blog topics can help to interest and engage audience about a new product? Why You Created the Product.

Product 133

Product B2B FAQ Verticals 133

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. It’s hard to believe that an icon in the marketing industry with a brand that enticed us to move into the mobile and digital world was a traditional marketer at heart.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Sword and the Script | B2B

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. If you’re not in direct contact with the audience, then you can’t truly understand an audience. And most B2B marketing writers are indeed making it up. Need an extra pair of hands?

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Launch Marketing

AUGUST 10, 2022

You’ve heard many times before, buyer personas are a crucial component of successful marketing. They clearly outline the target audience and ideal buyers for the product. The characteristics of the personas give insight into what will make the most impact when marketing to them. This is not ideal for a new product.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

Zoominfo

APRIL 26, 2018

Other selling tasks include prospecting, administrative work, data entry, market research, etc. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. .

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Sharpspring

NOVEMBER 3, 2020

Some types of marketing may seem self-explanatory. For instance, social media marketing builds connections with leads through social media networks, and email marketing is a stream of communication between you and your prospective customers via email. What is Product Marketing? Market Research. Validation.

Automation 92

Automation Product Marketing Analytics Tools Planning 92

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! You can simply set this up and send the information to your CRM tool via Outgrow’s native or Zapier integrations. . Add Widgets to Your Results Page.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Buffer

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. As a result, if you are selling your product or service to the wrong individuals, you are wasting both money and effort.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. As a result, if you are selling your product or service to the wrong individuals, you are wasting both money and effort.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

ClearVoice

AUGUST 19, 2022

Forms allow you to collect valuable information from potential customers, which you can use to improve your marketing efforts. But how much information should you ask for on your lead forms? Lead forms come in all shapes and sizes, from simple contact forms to lengthy surveys. It’s a puzzle for marketers.

Leads 52

Leads Lead Marketing Qualified Leads Lead Generation 52

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Visitor Queue

FEBRUARY 23, 2021

Data is at the core of sales and marketing teams as we know it today. The performance of sales and marketing initiatives heavily depend on your data and the quality of your data. Many professionals in charge of gathering B2B contact information are still hesitant to use B2B databases. This is due to not knowing […].

Contacts 66

Contacts B2B Best Practices B2B Sales 66

SalesIntel

MARCH 22, 2024

We have compiled insights from top sales experts in various SaaS companies across different industries and target markets. This approach shifts the focus away from the SDR and towards the prospect, creating a more engaging and productive dialogue. Your quest for effective cold-calling strategies stops now. Let’s get started!

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

Sharpspring

JANUARY 6, 2021

If you’re finding yourself at a loss, or just need some tips for how to sell SaaS products, you’re in luck. Keep reading, as this blog will provide you with some tried and true SaaS selling techniques to incorporate into your digital marketing strategy. 1 – Content Marketing. Selling SaaS Products. Follow up again.

Product 98

Product Tips Sample User-Generated Content 98