The Customer

APRIL 14, 2020

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

SmartBug Media

JANUARY 17, 2020

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. For example, as a marketer, you will most likely be using this information to personalize the experience for the end user. you won’t be in compliance with GDPR.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Outreach

AUGUST 13, 2019

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S.

Privacy 61

Privacy Guidelines Privacy Protection Business 61

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? Before the European Union’s General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. It shouldn’t.

Privacy 58

Privacy Email Marketing Privacy Protection CAN-SPAM 58

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. Table of Contents. Email Usage. Email Personalization. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Sprout Social

AUGUST 21, 2023

AI ethics is a system of moral principles and professional practices used to responsibly inform the development and outcomes of artificial intelligence technology. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons. What are AI ethics?

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Outreach

AUGUST 13, 2019

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S.

Privacy 40

Privacy Guidelines Privacy Protection Business 40

Scoop.it

JANUARY 24, 2023

Let’s see actionable tips to keep up with the upcoming new trends. It can surface hard-to-find information that can be used to create more meaningful email campaigns. Savvy marketers are realizing that subscribers like reading detailed emails if they are informative. So, how will you formulate the email strategy in 2023?

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Surround yourself with articles and information that comes from new perspectives. Apple’s privacy changes are here. Tip: It won’t. Wrapping up.

Open Rate 134

Open Rate Email Marketing Planning Click Rate 134

Vision6

AUGUST 23, 2021

FOR MORE PERSONALISATION TIPS, Read our blog: 4 Tips to Improve Your Email Marketing With Personalisation. . Subscriber data is your greatest asset, so you need to make sure you’re capturing the right information from the very beginning. You need to make sure that you gather this information when they sign up.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Thinking about what kind of information you are seeking from your audience, the actions you want them to take, and how these impact the customer experience will help guide your efforts for every campaign. . Tracking the metrics that matter.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Martech Advisor

MARCH 9, 2020

Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). As March celebrates National Consumer Protection Week (March 1-7) and World Consumer Rights Day (March 15), let's understand what you, as a marketer, need to know about consumer protection and rights.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Here’s a tip from Jaina Mistry, Litmus’ Director of Email Marketing: “Your subject line, sender name, and preview text all work hand-in-hand. Churn rate.

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Deliverability CAN-SPAM Privacy Protection Churn Rate 100

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Email analytics are powerful… and also dangerous. Used incorrectly, analytics give you complete confidence to make bad decisions.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

FEBRUARY 7, 2023

In a post-Mail Privacy Protection (MPP) world , we’re looking for new ways to measure engagement and know whether our content is connecting with our subscribers. It should be easy for subscribers to find the relevant information in even the most content-packed emails, know where to click and what that click means.

Email Marketing 88

Email Marketing Design Trends Work Management 88

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Apple’s goal appears to be to protect users from this phenomenon. Essentially, it’s a privacy measure.

Privacy Protection 103

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103

Zoominfo

AUGUST 11, 2022

This policy disclaimer is required under privacy laws like the General Data Protection Regulation (GDPR) and the ePrivacy Directive , to give consumers more control over how their data is collected and used. While there are data privacy laws in place in many countries, no single overarching privacy law covers the entirety of the US.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Here are our Trailblazers’ tips on making the most out of click data: Harral: “Monitor your data consistently to make the most of your click metrics.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

JULY 6, 2021

These market forces—namely privacy—are even greater and more far reaching than the digital disruption of the marketing ecosystem from 20 years ago. Now, Apple has decided that privacy is the next mountain to summit by first hindering cross-channel digital tracking, and in fall of 2021, limiting email open tracking for Apple Mail users.

Marketing AI 87

Marketing AI Privacy Protection Privacy SMS 87

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience. That’s where the subject line comes in.

Open Rate 115

Open Rate Tips CAN-SPAM Click Rate 115

Aberdeen

OCTOBER 17, 2019

Vendors and others that interact with vulnerable information should have to leave a footprint whenever accessing personal information. Another GDPR tip? It obviously starts with the hiring process where background checks are important — especially to companies who have a lot to lose. Give them an easy answer.

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

BenchmarkONE

SEPTEMBER 29, 2021

The General Data Protection Regulation (GDPR), a law that went into effect in 2018, protects the personal data and privacy of people in the European Union. Here are a few tips (but no legal advice) on how you can ensure your marketing checks all the necessary boxes. Monitor Privacy Updates and Have a Protocol in Place.

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. This past year has been one of continued change–and email marketing metrics have not been an exception to that rule.

Email Marketing 82

Email Marketing Privacy Protection Open Rate Click Rate 82

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. This pushes email marketers to be exceptionally mindful of their customers’ privacy. . Here’s how it looks. With MPP in effect: 1.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior. Heatmaps can show you.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. This gives enough time to inform everyone, and the frequency ensures we’re not spammy. Until then, here are our tips to get your holiday email wheels in motion. Choose your holidays.

Planning 104

Planning Deliverability Privacy Protection Email Campaigns 104

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1. Every time.

Email Marketing 94

Email Marketing Deliverability Tips Work Management 94

Content Marketing Institute

OCTOBER 25, 2018

Also, keep these tips in mind: Use longer natural phrasing in your titles and headers. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Start with small asks for name and email in exchange for more information and compelling content. Ignoring Privacy Protections. Marketing to the masses.

Content Marketing 103

Content Marketing Planning Privacy Policies Long Tail Marketing 103

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. We’ve made it easy to get informed in just four lessons.

Privacy 88

Privacy Marketing AI Email Marketing Data Hygiene 88

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. So we’re giving you the ultimate guide on how to create and use gifs in email by sharing some handy tips, best practices and real-life examples for inspo!

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Expert Tip: Focus on large changes. Expert Tip: Once you know your sample size and how long you should run your test, you need to set your testing priorities. Expert Tip: Be prepared to fail. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Expert Tip: Focus on large changes. Expert Tip: Once you know your sample size and how long you should run your test, you need to set your testing priorities. Expert Tip: Be prepared to fail. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Multi-Touch Attribution 83

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 83