SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Litmus

JANUARY 25, 2022

Thinking about what kind of information you are seeking from your audience, the actions you want them to take, and how these impact the customer experience will help guide your efforts for every campaign. . Open rate can also give you insight into your historical brand presence. Click-through rate (CTR). Unsubscribe rate.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

SendX

JUNE 12, 2020

As a smart marketer, you should be taking drawing insights out of that data and taking actions. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Your instruments may not properly pick up your prospects when they’re out of market. If people opt out, we respect that. Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Webbiquity

OCTOBER 18, 2022

Use Double Opt-In. An effective way to reduce the number of invalid emails in your list is to ensure that those added to it have to opt-in multiple times. By segmenting your email lists into smaller groups, you’re able to share far more personalized information and target your content and offers more narrowly.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

SendX

DECEMBER 2, 2020

You can also opt for a 'pay per campaign' plan which costs $5/campaign and 1cent per recipient. This plan is great if you are just starting out or running a newsletter and you are building your audience as you go, as it provides basic things to get you started - email builder, analytics and welcome automation journey.

Pricing 195

Pricing Price Campaigns Marketing Automation Services 195

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Make sure to set an “Out of Office” autoresponder. Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Double Opt-In. A/B test it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Martech

OCTOBER 30, 2023

Permission means that the recipient has given you explicit and informed consent to send messages to them. This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

SendX

MAY 14, 2020

Thanks to the tons of information on the internet and available tools that let anyone personalize emails to specific recipients. You need to get as much information as possible for each subscriber as possible so that you can send targeted messages. It’s worth gathering all this information.

Segmentation 347

Segmentation Practices Best Practices Click Rate 347

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). It’s something 6.57

SMS 107

SMS Marketing & Strategy Marketing Strategy Planning 107

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Litmus

JUNE 8, 2021

According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. [It It prevents] senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”. Is the open rate dead?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Blue Flame Thinking

SEPTEMBER 13, 2021

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. Honestly, this trend will likely continue, and subsequent iOS updates will probably further restrict access to personally identifiable demographic and location information from these users.

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

Martech

OCTOBER 31, 2023

Sometimes, they contain crucial information — like details about a meeting. The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. Provide an easy path to opt out.

Work Management 96

Work Management Marketing Automation Services Marketing Management Deliverability 96

Navigate the Channel

AUGUST 1, 2023

From open rates and click-through rates to bounce rates and conversions, these metrics help marketers understand how recipients engage with their emails. Assessing Bounce Rates and Unsubscribes Bounce rates refer to the percentage of emails that failed to deliver successfully to recipients’ inboxes.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Lake One

AUGUST 25, 2023

What led them to opt in? Your goal with a call to action is to make it easy for your personas to digest the information and take the next step. Everyone who’s opted in for your emails is probably interested in general biking content – to a degree. For example: Do your open rates need improvement?

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Vision6

APRIL 17, 2024

Join us as we explore the key components, best practices, and actionable insights to building an omnichannel strategy that stands out. If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Valasys

OCTOBER 10, 2023

This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively. It provides a quick and convenient way for businesses to communicate with their customers, ensuring that important information reaches them in a timely manner.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Yet they don’t just appear out of a vacuum.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Webbiquity

JANUARY 18, 2024

This information should not only be informative, but also relevant to the problems the recipient is facing and that your product/service is solving. You must provide a clear opt-out option for recipients to stop receiving messages. This can be informal: publicly available contact information or referrals.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

DotDigital

JUNE 14, 2021

While they don’t always understand what happens to their data after they hand over their permissions, it’s a brand’s responsibility to keep them in control and informed. There has been a flurry of conversations among marketers about the merits of open rates since the announcement. In essence, open rates are a vanity metric.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Unbounce

DECEMBER 9, 2021

And what better way to say hello than to send out a warm, personalized email? As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong. Introduce or provide extra information about your products. Want help? Slickdeals.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Smarte

NOVEMBER 10, 2021

It is legally binding and cannot be ignored or opted out of. It is a worldwide regulation because it applies to any company that stores or processes information of EU residents. because a hack exposed personal data of 300 million customers including credit card information, passport numbers, and more.

Work Management 98

Work Management Opt-out Marketing Management Opt-in 98

ConvertKit

MARCH 15, 2021

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. Senders often ask how their open rates stack up to others.

Deliverability 93

Deliverability Click Rate CAN-SPAM Open Rate 93

Zoominfo

APRIL 16, 2019

Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? Rather than reaching out to everyone in your database, take a moment to consider the demographics and firmographics listed below: Job titles. Industries.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

ConvertKit

JANUARY 14, 2022

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021. Delivery rate: 99.9%. Delivery rate: 99.9%.

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

ConvertKit

NOVEMBER 20, 2020

Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. You can see that and send a different email they might open instead! ). Letters feel inherently special and deliberate because it’s one person taking the time to write something well-thought-out to another person.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Litmus

JULY 16, 2021

With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Third-party (3P) cookies are text files that store data about web experiences across different websites, and help inform companies about the people who visit their own websites. Often, re-engagement campaigns rely heavily on open rate data.

Webinar Metrics 102

Webinar Metrics Privacy Protection Analytics Privacy 102

Heinz Marketing

JUNE 27, 2022

Transparency isn’t a bad thing, and with the knowledge, some are opting in. According to an article from 9to5mac.com by Filipe Espósito , “ While the number of users opting to let apps track them was low at first, new research from Adjust shows that some people have been changing their mind about this option. But is this the best way?

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

Zoominfo

JANUARY 14, 2019

Here’s the problem—emailing inactive users impacts open rates. If your open rates drop low enough, internet service providers (ISPs) take note and your email reputation will suffer. For one, you can stop sending them the same emails as your active subscribers, which will keep your open rates from dropping.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Just to prove my point, check out the stats below. Assume you have a manufacturing company and you send prospective clients newsletters with valuable product information.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Optinmonster

JANUARY 29, 2024

This is how you’re going to figure out exactly how much your content marketing is earning you. Here’s how you work it out: Step 1. Step 2: Figure Out What It Cost You To Distribute the Content Again, don’t forget those in-house costs. First, though, let’s take a look at the content marketing ROI formula.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because we offer so many different targeting options, you don’t need to blindly cast out a net to get leads. We already discussed the importance of getting high engagement rates.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Hubspot

JUNE 27, 2018

Use Incentives to Increase Open Rates. Use Auto-Responders for Opt-Ins. Email campaigns depend on a healthy open rate, and if you're contacting people whose information you bought -- rather than earned from a previous interaction -- you'll quickly see your emails' performance drop.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. For more inspiration, check out these highly effective welcome email examples. Preferences.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Vision6

AUGUST 9, 2021

Text marketing makes sense for many businesses, particularly those that rely on building personal connections with their customers or send important and time-sensitive information. SMS has an open rate of over 99% , with most people reading an SMS within 3 minutes of receiving it. When you run out of credits, simply top it up.

SMS 98

SMS Personalization Opt-out Paid Search Agency 98