Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. However, the top reason why U.S. First party intent data can be extremely useful.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Ambal's Amusings

FEBRUARY 8, 2010

Blog Phoenix Rising Twitter RebelBrown. Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again. Increasing buyer access to information from social media, buyer communities, online research and more. Her business is PeopleWhoKnow. Rebel Brown.

Emarketing 100

Emarketing Vendors Content Marketo 100

KoMarketing Associates

JANUARY 2, 2018

I find I retain more information when writing things down in addition to listening. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Marketing Automation: Marketo , Pardot , Act-On. Salesforce and Marketo Certification Programs (certification fees apply). Utilize Platform-Specific Resources.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Webbiquity

FEBRUARY 5, 2021

Developing classification groups for your leads depends upon what information you collect to help you understand the leads you’re generating. This helps them to make quick, informed purchase decisions, and you to improve conversions. Image credit: Marketo. You can find him on LinkedIn or Twitter. Incentivize referrals.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

Twitter 48

Twitter API Thought Leadership Marketo 48

Oktopost

JULY 2, 2020

With so much information at our fingertips, why not use it to spark interactive social relationships and gain insight from customers? With half of the world’s population active on social media, staying ahead of the curve means actively engaging with customers and prospects across LinkedIn, Facebook, Twitter and even Instagram.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Only B2B

FEBRUARY 7, 2018

Twitter URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Having high-value writers like Lauren, Garrett, Robyn and many more, Marketo publishes one of the most well-researched demand generation blogs that you can follow. Twitter URL: [link].

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. It’s also important to note not only what your customers’ pain points are , but where they go for information. It also compiles data on customer interactions across all channels.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! A lot of information to digest and some really excellent tactical advice. Be sure to follow The Marketo Summit on twitter at #mus12. There is a lot of buzz in the Twittersphere about #mus12. We are trending in San Francisco.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Twitter network analysis tools like Followerwonk and Contaxio.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Use Twitter to live tweet, interact with partners and influencers, and drive traffic to your event page.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

APRIL 28, 2014

Over the past year, even the text-based Twitter has started to make images a huge part of their interface and user experience. Last summer Twitter introduced lead generation cards , which allow users to respond to marketing calls-to-action without leaving Twitter or filling out forms. Pinned Tweets. Don’t want to receive these?

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Twitter Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 10, 2017

When looking at interactions with your audience on Twitter, it is more important to care about the quality of the engagement rather than the quantity especially since the different types of engagement do different things for your business. What Tips Can You Give B2B Marketers Trying to Build Their Twitter Following?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. It’s also important to note not only what your customers’ pain points are , but where they go for information. It also compiles data on customer interactions across all channels.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Customer Experience Matrix

MARCH 16, 2016

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. What does Mariana do with this information? The system then returns contact counts for Facebook, Twitter, and email.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. Public data from social media networks, i.e. Twitter.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

KoMarketing Associates

AUGUST 23, 2016

However, I think the majority of the company’s successful on this social platform is due to their ability to find and share information that will resonate well with the audience. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Social Data & Marketo Engage. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Only B2B

JULY 5, 2023

A study by Marketo shows that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost, highlighting the significance of nurturing in demand generation. Personalization and Customer Segmentation: Personalization plays a crucial role in demand generation success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

MAY 30, 2018

I asked Lynnie Lucas, our new corporate communications intern at Marketo to write a blog about it. As an avid Twitter user seeking a blue “verified” checkmark, I have been aware of the statue’s notoriety for some time, so when Lori asked me to attend the keynote and write a blog post on it, I jumped at the chance.

Generation 134

Generation Television marketing Thought Leadership Paid Search Agency 134

Launch Marketing

SEPTEMBER 16, 2020

If you and your team are not analyzing your efforts, you may be losing out on valuable information and new sales. In part two of this series, we explore the importance of collecting and analyzing the metrics from your campaigns to help shape your next steps, evaluate your messaging and inform your customer profiles. Which ones are not?

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Martech

SEPTEMBER 1, 2021

Users range from informal groups of individuals with shared interests to corporate clients seeking to build a community around their products and services. These integrations focus on the CRM, web integrations and marketing automation categories and include top tools like Salesforce, Marketo, Hubspot and Slack. Why we care.

Work Management 131

Work Management Marketing Management Advertising Agencies Paid Search Agency 131

Adobe Experience Cloud Blog

JUNE 19, 2017

So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. However, getting the information isn’t enough—you need to act on it. To my surprise, @RegionalGroceryChain™ tweeted back at me! So now you’ve collected feedback at every touchpoint.

Touchpoints 132

Touchpoints Budget Programs Churn Rate Word of Mouth 132

Crimson Marketing

JANUARY 3, 2014

Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. Check out my entire article on Marketo, here. The thing is, so do your buyers. The traditional buyer/sales rep relationship has been turned completely on its head.

Social Marketing 100

Social Marketing Marketo Social Networks Network Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. The post Top Tips for Creating a Budget for your Email Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

ClearVoice

DECEMBER 12, 2019

The truth is that there is such a wealth of information available for cheap or free that you don’t really even need to go to that marketing conference you really want to hit. Some of the shorter courses or lessons the company offers include: Building and Growing Your Twitter Audience. Email marketing. Content Marketing Institute.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Digital B2B Marketing

NOVEMBER 15, 2012

This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality. Share your view in the comments below or with me on Twitter ( @wittlake ).

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

The internet has become one of the first places that consumers go to when they need information. The great thing about blogs is that they can provide the information that consumers are looking for. Furthermore, by creating various informational or instructional blogs, businesses can prove that they are authorities in their field.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Adobe Experience Cloud Blog

JULY 13, 2018

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. This lets you develop integrated communications to reach the same person, for example, via Facebook, Twitter, other social channels, and personal and business email.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Only B2B

FEBRUARY 7, 2018

Twitter URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Having high-value writers like Lauren, Garrett, Robyn and many more, Marketo publishes one of the most well-researched demand generation blogs that you can follow. Twitter URL: [link].

Lead Scoring 48

Lead Scoring Lead Ranking Demand Generation Gartner 48

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Traditional B2B marketing strategies do take this information into account. Paid Social Media : Paid advertising via social media channels such as FB, Twitter, LinkedIn, Instagram paid ads. What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Oktopost

NOVEMBER 18, 2020

72% of reps struggle to find capabilities to extract meaning from all of the data in front of them, and 64% struggle with knowing how to access the right information. No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. The Need For Information. Company information.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Leadspace

JUNE 10, 2016

I bogged down in the details of what got hacked where, but something happened to 32 million Twitter passwords, and it looks like it wasn’t a good something. Passwords for 32M Twitter accounts may have been hacked and leaked , said TechCrunch. Marketo Acquisition News. DCG Webinar Recording: Marketo Goes Private With $1.8

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48