Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Moz

SEPTEMBER 21, 2020

Think of the watering holes that your target audience consumes information on the internet: Google LinkedIn Instagram Facebook Twitter YouTube. You have another resource to share, which can also include proper keywords so it ranks higher on the SERP. But that doesn’t mean you have to start at zero. But, duplicate content?

SEO 85

SEO Top of Funnel SERP Content 85

Martech Advisor

NOVEMBER 7, 2019

BERT models will be applied to both ranking and featured snippets to show more relevant and useful information in search results. Google Search will be able to better understand the context of conversational (or long) queries (by factoring in words like ‘to’, ’for’, etc.) Long Tail Terms or Short Phrases.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Marketing Insider Group

MAY 22, 2023

ChatGPT likes to keep tabs on the information you feed it, so giving yourself a fresh start can result in a more quality response. Write a 100-word informative, friendly Instagram caption about [topic], including relevant hashtags. Generate a creative Twitter thread about [topic]. Give context. Image Source: ChatGPT-3.5

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

KoMarketing Associates

SEPTEMBER 20, 2016

Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. . From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Seemingly every company today has a blog, Facebook page, Twitter handle, and more. Be Well-Prepared.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush also lets you track your search engine results page (SERP) positions and discover millions of relevant keywords. Your business may also be changing. Alternatives: Ahrefs, Moz.

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73

Content Marketing Institute

JANUARY 23, 2018

Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries. A good way to expand your keyword lists is to listen to your audience: Monitor social media context: Search and monitor your important words on Twitter.

FAQ 107

FAQ Traffic Features Trigger Marketing 107

seo.co

APRIL 1, 2021

Beyond the SERP, map and business listings help potential patients when they are trying to find your particular practice or are searching through listed doctors rather than just clicking on websites. Doctors should partner with health blogs, healthcare providers , and other sources of medical information and content.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

Unbounce

APRIL 10, 2019

They improved their forms by switching to intuitive multi-step forms to capture customer information without losing their interest: This intuitive multi-step form reduces choice overload (via Venture Harbour ). Click here to share it on Twitter. Instead of making baseless claims, they showed proof of the results they can deliver.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ads appear at the top of the SERP. billion in revenue from Google Ads alone the year before. Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Biznology

DECEMBER 2, 2010

People search for stuff to do, places to go, and things to buy on a local level, and they are increasingly turning to the Internet for the information they need. In a previous post, I showed how a very specific long tail search inquiry can produce a Google one-box result that is prominently placed in the SERPs (search engine result pages).

SMB 80

SMB Long Tail Marketing Internet Marketing SERP 80

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. So, once an article went live on the site, they would share it via Facebook, Twitter and Google Plus.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Conductor

JANUARY 19, 2022

YouTube tags function similarly to hashtags on Twitter or Instagram. Conductor’s Result Types feature : This feature identifies tracked search queries that appear in search results, including keyword insights like “People Also Ask” information. Use both short and long-tail keywords.

Tagging 52

Tagging Youtube SEO Optimization 52

Hubspot

APRIL 10, 2012

And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! There are several free and paid tools out there that will let you compile this information if you don't already have a handle on these metrics. Prioritize Keywords Based on Traffic and Conversion Rat e.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Directive Agency

JULY 7, 2017

Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. So you can rank for these search terms on Google and users can easily find your posts on page one of the SERPs. Keep in mind that keyword research is meant to inform your market research.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. This will give you a good indication of the language and terms they use to describe their questions.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Unbounce

MAY 24, 2021

Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . Retargeting ads help you gain more information on the customer journey and remind specific users to revisit your website. . You’ve seen this before.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Webbiquity

MARCH 9, 2020

Web pages for products and services that rank at or near the top of the search engine result pages (SERPs) get a disproportionate number of clicks, views, and impressions; research shows the top three non-branded results get about half of all search clicks , on average. Digital Marketing Adds Long-Term Value to Products. Conclusion.

SEO 281

SEO Marketing Budget Planning Marketing Proposals 281

Hubspot

JANUARY 13, 2012

Write and Optimize for Informational Keywords. If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Write Long-Form Content. Write About Timely Industry Updates.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

DECEMBER 12, 2011

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Conversion Form - A form through which you collect information about your site visitor. Collecting contact information helps you follow up with these leads. Conversion forms convert traffic into leads.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Brandpoint

NOVEMBER 8, 2021

After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs. Even so, the success in the SERPs was a surprise.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

Single Grain

FEBRUARY 19, 2020

.” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied. There is just one result.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Your blog post URLs will contain information that makes it crystal clear to searchers – and search engines – what your content is about: [link]. Instead of this: [link].

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Optinmonster

AUGUST 18, 2022

Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). One quick tip is that we suggest using long-tail keywords whenever possible. There may be less search volume for these long-tail search terms, but the user intent to purchase is often very high. Don’t delay anymore.

SEO 119

SEO Optimization Lead Scoring Lead Ranking 119

ClearVoice

JUNE 2, 2022

More than that, you were probably looking for in-depth, easy-to-read information that offered useable solutions—not basic answers repeatedly rehashed in other online articles. The higher your content ranks on a search engine results page (SERP), the more likely a reader will visit your blog and read your posts. Guess what?

Marketing Attribution 52

Marketing Attribution Long Tail Marketing Lead Ranking Work Management 52

Sharpspring

SEPTEMBER 20, 2019

Google Snippets have already sent SEO specialists into a tizzy by displaying the answer to a user’s search query on the first search engine results page (SERP), drawing the content from a top-ranked page. Of course, getting a high ranking on SERPs is still crucial to your marketing strategy. The Zero-Click Search Result.

Paid Content 69

Paid Content Trends Paid Search Agency Lead Scoring 69

Moz

OCTOBER 25, 2019

I suggest prioritizing long tail keywords that you foresee providing a high potential ROI. This is a great example of a long tail keyword phrase that could provide direct conversions. The SERPs are incredibly volatile things, with Google making updates multiple times every day. Great question!

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

BenchmarkONE

JULY 27, 2022

Simply put, it’s the process of making your website visible in search engine result pages (SERPs). Check the content performance and pick those that are doing well (high volume page views) or those with high potential yet lie on page two of Google SERPs. It’s important to make sure you fill out meta description information.

Marketing Budget 98

Marketing Budget Traffic SEO Marketing Websites 98

Scoop.it

DECEMBER 23, 2021

The ultimate goal of creating informative content is to maximize user engagement, increase brand loyalty and enrich your website rankings. Today brands are creating educational articles, informative videos, webinars and crafting personalized social media marketing campaigns. Focus on long tail keywords. ·

Marketing AI 112

Marketing AI Trends Planning Content Marketing 112

Schubert B2B

AUGUST 27, 2019

When people visit your website, they want to find the information and/or products they need quickly. Optimize for long-tail keywords. Focusing on long-tail keywords — or longer keyword phrases that are more specific — will help give you a fighting chance in search engine results pages (SERPs).

High Quality Lead 54

High Quality Lead Lead Scoring Lead Ranking Long Tail Marketing 54

Schubert B2B

AUGUST 27, 2019

When people visit your website, they want to find the information and/or products they need quickly. Optimize for long-tail keywords. Focusing on long-tail keywords — or longer keyword phrases that are more specific — will help give you a fighting chance in search engine results pages (SERPs).

High Quality Lead 48

High Quality Lead Lead Scoring Lead Ranking Long Tail Marketing 48

Unbounce

AUGUST 6, 2021

Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery. By using continuous research, you can co-develop a product that your community loves, especially because they helped inform it.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Single Grain

DECEMBER 31, 2019

As defined by Investopedia : “Social commerce is the use of networking websites such as Facebook, Instagram and Twitter as vehicles to promote and sell products and services.” Offer fast, informative responses to build trust among your audience. The 4 Fundamentals of E-commerce Website Design. Adopt a mobile-first outlook.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Hubspot

MARCH 21, 2018

It refers to techniques that help your website rank higher in search engine results pages (SERPs). Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their SERPs. Here's a brief definition in under 100 words: What Is SEO?

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77