SmartBrief - Marketing

AUGUST 7, 2023

Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? The goal in this amalgamation of art and science is to make your readers feel like they’re engaged in a friendly chat rather than a sales pitch. But let’s rethink that. It’s vital to nail this part.

Promotion 52

Promotion Jigsaw Webinar Metrics CAN-SPAM 52

Seismic

MARCH 26, 2020

According to the Aberdeen Group: “Companies that optimize the marketing/sales relationship grow revenue 32% faster year-over-year, compared to those without such a relationship.” Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept. “Sales teams should be collaborative.

Jigsaw 59

Jigsaw Work Management Marketing Management Trigger Marketing 59

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Follow everything about that opportunity.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Leadspace

NOVEMBER 28, 2019

Once upon a time, there was a handy tool called Jigsaw. The platform searches for current information on contacts and cross-references it via different online channels (social media, websites, etc.). . When you have clean data in your own business systems, leaders can make more informed decisions. Save Time and Money .

Jigsaw 71

Jigsaw Open Rate Marketing Management Gartner 71

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. But again, this information is tied to a company visit; not a user visit. I like the search engine and search phrase features.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Marketers who have a handle on developing a good demand generation strategy are able to increase conversions with their content, raise brand awareness, and decrease sales cycle time. Creating Demand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Marketers who have a handle on developing a good demand generation strategy are able to increase conversions with their content, raise brand awareness, and decrease sales cycle time. Creating Demand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

Smashmouth Marketing

JUNE 17, 2010

They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. The information is easy to read and easy to understand, and a click of the mouse allows you to dive deeper into the graphically represented reports. Contacts of the prospect company can be instantly researched in Jigsaw.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

Customer Experience Matrix

AUGUST 13, 2013

NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. Pricing starts around $3,000 per year plus $100 per user per month, which is usually less than the cost of marketing automation and sales automation systems that NitroMojo would replace.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Smashmouth Marketing

JUNE 3, 2009

We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. This was valuable as we identified that the referring site for the Oracle visit was their intranet site from their weekly sales call. Nice to know someone there is sharing our information. Presto.Leads!

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Markempa

SEPTEMBER 12, 2016

I first met Fowler when he was the co-founder of the cloud-based contact management platform Jigsaw, which he sold to Salesforce.com for $175 million (now Data.com). All business professionals use it, but our biggest participants are sales and marketing folks that really need to keep their finger on the pulse of their competitive grasps.

Jigsaw 40

Jigsaw Salesforce.com B2B Marketing Startups 40

Smashmouth Marketing

JUNE 5, 2009

We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. This was valuable as we identified that the referring site for the Oracle visit was their intranet site from their weekly sales call. Nice to know someone there is sharing our information. Presto.Leads!

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This tool has been designed from the ground up for a sales purpose.

Startups 40

Startups Leadlander Jigsaw Tools 40

LeadSloth

OCTOBER 20, 2010

In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Eloqua has more information about this in a blog post. Sales Enablement. Another new product is Eloqua Discover for Salesforce.com.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Marketers who have a handle on developing a good demand generation strategy are able to increase conversions with their content, raise brand awareness, and decrease sales cycle time. Creating Demand.

Demand Generation Agencies 51

Demand Generation Agencies Demand Generation Top of Funnel Demand 51

Adobe Experience Cloud Blog

JUNE 23, 2010

The attendees included developers, administrators, sales people, press, analyst, marketers and more – with information for each group presented throughout the day. . Many new features in the Sales and Service cloud were highlighted in the keynote and during breakout sessions. 7% of leads/contacts in your system are duplicates.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Schubert B2B

JANUARY 22, 2018

I love jigsaw puzzles. Here are some guidelines for developing effective and engaging messaging: Interview the C-suite, sales team, customer service representatives and anyone who interacts directly with your customers. Set up landing pages that ask for contact information in exchange for a content offer, demo, free trial, etc.

B2B Marketing 67

B2B Marketing Paid Search Agency Planning Jigsaw 67

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Sales access. The same three vendors also added new tools to give salespeople better access to information the marketing automation system has captured about their leads. Upgraded reporting. Upgraded reporting.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

LeadSloth

MAY 5, 2010

CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers. For now I’ll focus on the “sales” part of CRM (Sales Force Automation). After – Once leads are sales-ready, they are passed on to the sales team. Social Marketing Automation.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

Terminus

OCTOBER 28, 2021

John Kramer, “The Jigsaw Killer”, uses Billy to relay recorded messages to his test subjects. Billy either appears on a TV screen or in-person and shares key information on how to survive and navigate the deadly traps that these subjects find themselves in. Pennywise the Clown from It. Bonus: Bloody Mary.

Jigsaw 26

Jigsaw Banners Email Marketing Webinar Metrics 26

Customer Experience Matrix

MAY 19, 2010

Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. Similarly, client data such as customers and sales people must currently be loaded by DemandBase staff. The company says it can associate three times as many visitors with U.S.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Contently

OCTOBER 21, 2016

The respondents included the CEO of General Motors, head of R&D at Jigsaw, Mark Zuckerberg, and a handful of VCs. Selected by Amanda Weatherhead, sales strategist. Obama’s requests, though lofty, yielded blueprints for how to use technology to reach real outcomes. ” The Ringer: Lainey Is Yours in Gossip.

Jigsaw 60

Jigsaw Internet Marketing Blogger Facebook 60

Smashmouth Marketing

DECEMBER 30, 2008

What would be some priorities for the end result of putting your sales rep in front of a C/VP level target? The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. The data is outdated, inaccurate and incomplete.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

What would be some priorities for the end result of putting your sales rep in front of a C/VP level target? The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. The data is outdated, inaccurate and incomplete.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Customer Experience Matrix

MAY 27, 2009

Despite its origins, the paper itself is quite generic and I think makes a valid argument: basically, that salespeople have less contact with prospects today because the prospects can gather so much information on their own. There’s nothing new about demand generation systems making prospect behavior available to sales people.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. Thus, DemandBase might send information on 5-10% of total visitors.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

JANUARY 7, 2010

Continued sales growth, for sure: that’s easy enough when you’re starting with a small base. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. What will 2010 bring? me-too products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Sprout Social

JUNE 22, 2016

Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. With the data, you can then build social media analytics to make sense of the raw information. When you collect data, which most do, you’re able to make more wise and informed decisions.

Social Media 100

Social Media Media Jigsaw Marketing Analytics Tools 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

JULY 21, 2011

Exactly when is a lead “cooked” enough to go to sales? Such is the eternal struggle of sales and marketing teams across the world. The most essential aspect of lead scoring is that it is a shared methodology between sales and marketing. It’s kind of a subjective description, isn’t it? Explicit Scoring.

Lead Scoring 48

Lead Scoring Lead Ranking Sales Qualified Leads Jigsaw 48

Adobe Experience Cloud Blog

JUNE 27, 2010

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. Attract prospects online who are searching for answers to business challenges by providing relevant content and information.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Content Standard

MAY 8, 2018

” There’s a traditional notion in marketing practice that 40 percent of your work should be “activation”—that is, actively pulling in sales—while 60 percent should be branding, the more long-term work of building a brand story and engaging that loyal audience. But the sales funnel is more complicated than that.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Tomorrow People

NOVEMBER 22, 2019

How to use content to build a lead generation strategy that'll keep your sales team happy. Successful inbound marketing relies on supplying leads with the right information at the right time. Create easily-digestible information that imparts that information quickly and easily. Awareness content. Online presentations.

Lead Gen 177

Lead Gen Marketing Qualified Leads Jigsaw Leads 177

Adobe Experience Cloud Blog

JUNE 9, 2009

Years ago a successful sales representative knew how to optimize their time by ‘reading’ their prospects.   But then things changed, as buyers started to research their purchases online, preventing the sales rep from deciphering the buyer’s intention from their physical actions. Sales is notified when leads visit your site.

Jigsaw 48

Jigsaw Web 2.0 Sales Qualified Leads DemandBase 48