Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. The same three vendors also added new tools to give salespeople better access to information the marketing automation system has captured about their leads. Sales access. So much for 2009.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Replacing the relationship-building is more difficult, but demand generation systems can help somewhat by responding appropriately to prospect behaviors.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

MAY 19, 2010

Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. It then added value by enhancing the data with business directory information and making it easy to buy the names of individual contacts. business addresses as a conventional IP lookup.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. Thus, DemandBase might send information on 5-10% of total visitors.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

SalesIntel

JUNE 23, 2023

The LinkedIn Takeover Let’s talk about Jigsaw – not the horror movie, but the platform for collecting crowd-sourced business data. Back in the day, Jigsaw was the place for anyone looking to gather public data sets that could help in all sorts of business and research endeavors.

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Adobe Experience Cloud Blog

JUNE 27, 2010

Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Using RSS to send different types of prospect information into one system.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

The Point

DECEMBER 16, 2011

List rental is the traditional (and some might say: outdated) way of acquiring marketing lists. Renting a list, as the term implies, means 1) you only get to use the emails once, and therefore only acquire contact information if the prospects actually respond to your message, and 2) you never actually see the list.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Customer Experience Matrix

DECEMBER 29, 2009

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. Unlike most demand generation vendors, LoopFuse does not host landing pages or Web forms for its clients.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

I learned the right way fast, becoming a demand generation machine!). Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation. It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Life was good. Don’t worry. Content Marketing.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Customer Experience Matrix

AUGUST 4, 2008

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. This involves a fair amount of work beyond gathering information about the vendors themselves, but I suppose that’s what it takes to deliver something useful.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

AUGUST 18, 2010

Related capabilities include reverse IP lookup of the company of anonymous visitors, connections to Jigsaw to provide contact names of those companies, and the aforementioned telephone lead qualification. Of course, you do have to wonder about the accuracy of the information.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

PureB2B

AUGUST 19, 2021

This means that even if your PR team or agency is passing information out to the media folks, you have no say in what they eventually write or their presentation methods. These are key elements of the entire marketing jigsaw. This will help establish you as a trusted, well-informed source whenever they need to make a purchase.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

This means that even if your PR team or agency is passing information out to the media folks, you have no say in what they eventually write or their presentation methods. These are key elements of the entire marketing jigsaw. This will help establish you as a trusted, well-informed source whenever they need to make a purchase.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40