Customer Experience Matrix

MAY 19, 2010

Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. It then added value by enhancing the data with business directory information and making it easy to buy the names of individual contacts. business addresses as a conventional IP lookup.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Webbiquity

FEBRUARY 14, 2010

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

LeadSloth

MAY 5, 2010

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). Tags: Social Media marketing automation Inbound Marketing social crm social marketing automation.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. Thus, DemandBase might send information on 5-10% of total visitors.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

JANUARY 5, 2010

The same three vendors also added new tools to give salespeople better access to information the marketing automation system has captured about their leads. Tags: 2009 trends demand generation marketing automation raab guide sales automation. Sales access. So much for 2009. I'll talk about those in my next post.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Smashmouth Marketing

DECEMBER 30, 2008

The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Customer Experience Matrix

MAY 27, 2009

Despite its origins, the paper itself is quite generic and I think makes a valid argument: basically, that salespeople have less contact with prospects today because the prospects can gather so much information on their own. This makes it harder for salespeople to understand prospects and build relationships with them.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Online Marketing Institute

MARCH 13, 2011

When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload. There is just too much information there that will distract from the goal of understanding who is coming to your site and how to capitalize on this traffic.

Startups 40

Startups Leadlander Jigsaw Tools 40

Customer Experience Matrix

JANUARY 7, 2010

Many demand generation systems already make it easy to look up data about prospects from sources like Hoovers or JigSaw and to infer the location and company of anonymous visitors from their IP address. The underlying insight is that there’s so much information available today that people don’t have time to digest large blocks of it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

JUNE 23, 2010

The attendees included developers, administrators, sales people, press, analyst, marketers and more – with information for each group presented throughout the day. . Other CRM systems give you information about a prospect or customer, but you don’t see the ‘how’ or ‘why’ of that information.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Adobe Experience Cloud Blog

JUNE 27, 2010

Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Using RSS to send different types of prospect information into one system.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

JUNE 9, 2009

Sales must go to multiple websites to find contact information. Sales can access Jigsaw, Demandbase, & LinkedIn directly through the tools they are already using. Sales can use Outlook to reach prospects, and data is sent to their CRM, with enhanced information about opens and click-throughs.

Jigsaw 48

Jigsaw Web 2.0 Sales Qualified Leads DemandBase 48

Content Standard

MAY 8, 2018

It helps a brand become a go-to source for information and advice, for education and answers. “When you are renovating a piece of content to improve dwell time, for example, think about adding subheadings, creating information gaps, and shortening your introduction so that readers can access the meat of your content faster.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

WebMarketCentral

JANUARY 5, 2009

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

We need information like city, state, zip and area code to route our leads properly, however, we use our own lead management system to do reverse IP lookup to populate this information. Tags: Modern B2B Marketing Search Engine Marketing Social Media Tips blogging inbound marketing SEO.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Customer Experience Matrix

AUGUST 18, 2010

Related capabilities include reverse IP lookup of the company of anonymous visitors, connections to Jigsaw to provide contact names of those companies, and the aforementioned telephone lead qualification. Of course, you do have to wonder about the accuracy of the information.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Customer Experience Matrix

DECEMBER 29, 2009

LoopFuse will also provide tags that can be placed on other pages on a client’s Web site to track and report on Web page visits. The system also tracks lead movement through sales funnel based on a combination of its own data and information imported from CRM. Tags: demand generation marketing automation loopfuse.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

AUGUST 4, 2008

This is no reflection on the product, which seems to be well designed, is very reasonably priced, and has a particularly interesting integration with the Jigsaw online business directory to enhance lead information. Tags: marketing software marketing automation software selection demand generation. Anyway, back to our talk.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

B2B Marketing Zone Posts

MAY 3, 2010

Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. 11 Killer Social Media Presentations Worth Watching - Hubspot , April 27, 2010 Presentations are a great way to consume information and learn about new topics. April 12, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Information sharing and education. Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. They want their information right now, thank you very much. Jigsaw (10). Tags: Best. Collaboration.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40