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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Reverse IP look up appears to be the new thing here.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).