Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Salesforce Marketing Cloud

SEPTEMBER 12, 2022

Our new Trends in Automotive report revealed that 73% of companies believe they are overperforming in the digital space, but recent research from McKinsey shows in-person shopping (and unsatisfying interactions) still dominate the buying experience. Trends in automotive #1: Using data to reveal solutions. Find out the latest.

Marketing AI 52

Marketing AI Ideal Customer Profiles Digital Transformation Internet Marketing 52

Contify

AUGUST 17, 2020

Contify, a pioneer in AI-enabled market and competitive intelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List. Media Contact Shilpa Tandon Marketing Manager shilpa.tandon@ contify.com.

Enterprise Management 93

Enterprise Management Marketing Management Paid Search Agency Companies 93

Conversica

MARCH 3, 2022

Thanks to high market demand and the leadership of new VP of Alliances Joshua Fox, Conversica projects a 44% increase in auto bookings through its partners in Q1 2022, when compared to Q1 2021. In order to better serve the demand from dealerships, Conversica shifted from a direct go-to-market strategy to an indirect go-to-market strategy.

Enterprise Management 52

Enterprise Management Marketing Management Bundling Business 52

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Contify

AUGUST 12, 2020

Contify leverages its Competitive Intelligence Solution to generate actionable insights. As part of the engagement, Contify, a leading market intelligence company, tailored a customized competitive intelligence solution to: 1. Track the firm’s product segments with a focus on any new products and services.

Marketing Management 52

Marketing Management Marketing & Strategy Marketing Strategy Product 52

Velocity Partners

DECEMBER 13, 2023

Both approaches make the same mistake – they treat ABM as a second-class citizen – either as an entirely separate discipline or as an isolated offshoot from your everyday marketing activities. Let’s explore it up close to see how you can put ABM-thinking at the heart of all your marketing. Are they in a booming industry?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Porch Group Media

NOVEMBER 3, 2020

The automotive industry is certainly no exception. In the Market for Vehicles. However, people are still in the market for vehicles, especially so with options such as ride-sharing and public transportation becoming riskier. Automotive Marketing in Today’s New Normal. source – Autotrader ).

Purchase Intent 98

Purchase Intent Digital Transformation Customer Surveys Intent 98

Contify

SEPTEMBER 28, 2020

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced that it has deployed its accounts intelligence solution for a Fortune global 500 company, to track the COVID-19 impact on its key accounts across industries.

Marketing Management 52

Marketing Management Organization Churn Rate Thought Leadership 52

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. To stay in front of consumers and cut through the clutter, marketers need to continually evolve their strategies to stay relevant among changing audiences and changing times. This this is a high-level overview and varies by industry. . billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Porch Group Media

AUGUST 9, 2021

If you are in the automotive business, successful marketing begins with being able to identify vehicle owners. Beyond car ownership, V12 provides intelligence on car owners , their demographics, their household and who is in market for a vehicle. Automotive Marketing Solutions. V12 Knows Car Ownership.

Analysis 52

Analysis Demographics Marketing Report Contact Marketing 52

Sage Marketing

OCTOBER 25, 2023

In the dynamic world of B2B marketing, the role of a Chief Marketing Officer (CMO) has undergone a profound evolution. How can we disrupt the market? While Tesla initially employed minimal traditional marketing, this very fact underscores the evolving landscape of the modern marketing leader.

CMO 52

CMO Lead Ranking Word of Mouth Marketing Management 52

Navigate the Channel

MARCH 11, 2024

Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 trillion today to $5.4 trillion in 2026.” and worldwide. and worldwide.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Zoominfo

JUNE 28, 2022

However, just a few months later, optimism has given way to stunning losses in the crypto market. As a result, many formerly bullish investors are reassessing the long-term feasibility of their cryptocurrency portfolios, and the job losses are mounting as industry leaders ready themselves for another “crypto winter.”

Startups 100

Startups Web 2.0 Digital Asset Management Work Management 100

Outgrow

APRIL 30, 2020

So, to tackle this challenge for our fellow marketers, we have discovered some amazing free e-commerce personalization tools that focus on driving brand loyalty and lead generation, assuring future sales. You may smartly use it for lead generation by placing a lead gen form before giving users their personalized solutions.

Personalization 103

Personalization Tools Customer Satisfaction Lead Ranking 103

Binary Demand

JUNE 21, 2023

It allows you to determine whether a prospect is actively considering or seeking to purchase your products, solutions, and similar offerings. As businesses strive to stay ahead in a highly competitive market, harnessing the power of B2B intent data has become increasingly crucial. In this article What is B2B Intent Data?

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

NetLine

AUGUST 20, 2021

Meeting the needs of this transformation requires a modern hybrid cloud solution that unifies infrastructure and frees data to move where it needs to be, allowing a data-centric business to adapt and change direction quickly in the name of gaining a competitive advantage. What’s your biggest frustration with the public cloud?

Work Management 52

Work Management Marketing Management Top of Funnel Trends 52

NetLine

AUGUST 20, 2021

Meeting the needs of this transformation requires a modern hybrid cloud solution that unifies infrastructure and frees data to move where it needs to be, allowing a data-centric business to adapt and change direction quickly in the name of gaining a competitive advantage. What’s your biggest frustration with the public cloud?

Work Management 52

Work Management Marketing Management Top of Funnel Intent Data 52

Nuvi

OCTOBER 26, 2020

. — OCTOBER 26, 2020 — Reputation.com , provider of the first — and only — complete Reputation Experience Management (RXM) platform, today released an updated analysis of 33,000 automotive OEM brands, dealer groups and dealerships across the United States, Canada and Europe in its “ 2020 Automotive Reputation Report Update. ”

Lead Scoring 52

Lead Scoring Lead Ranking Brand Identity Branding 52

Contify

NOVEMBER 25, 2020

A risk management solution provider leverages Contify News feed APIs to combine intelligence and automation. In a world where technology is disrupting workforces, customer expectations, and industries, the ability to deliver quickly and cost-effectively is vital. Media Contact Shilpa Tandon Marketing Manager shilpa.tandon@ contify.com.

Marketing Management 52

Marketing Management API Automation Vendors 52

ClickZ

APRIL 18, 2020

42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. We’ve searched and served the latest, most useful pieces of insight from the marketing industry this week. COVID-19’s effect on marketing. Addressing the new normal.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Contify

SEPTEMBER 9, 2020

Contify’s AI-Based market intelligence platform delivered actionable insights that boost sales. Other key functionalities of Contify’s account intelligence solution are listed below: Tracks the latest updates automatically spanning multiple geographies and non-English sources. Read the case study here ?. Get a free trial today.

Enterprise Management 52

Enterprise Management Marketing Management Churn Rate Aggregators 52

Contify

OCTOBER 21, 2020

Contify’s competitive intelligence solution automates intelligence reports for a competitive intelligence company. As part of the engagement, Contify customized its AI-enabled market and competitive intelligence platform to deploy a custom competitive intelligence solution for the competitive intelligence company.

Process 52

Process Paid Search Agency Companies Aggregators 52

Porch Group Media

OCTOBER 31, 2018

Strategies to Target and Convert Today’s Omnichannel Automotive Shopper. Clearly automotive brands must be focused on all aspects of the customer journey. However, it’s a steep challenge to connect with consumers and optimize marketing spend especially considering that different channels impact awareness and final purchase decision.

Marketing & Strategy 49

Marketing & Strategy Lead Ranking Top of Funnel Television marketing 49

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Here are five specific benefits of using email marketing tools. Market reach.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

NetLine

JUNE 21, 2022

B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. This is an aggregate number across a wide selection of industries. Requests by Industry Over a 6-Month Period.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

nDash

AUGUST 27, 2021

Hire her for bold ideas, elegant solutions, and even a little comic relief. Beyond supply chain management, she has significant experience in technical, scientific, industrial, manufacturing, and logistics writing. Hire Danny for blogs, ebooks, case studies, and whitepapers on technology, business, and industry. Susan Fourtané

Marketing Budget 52

Marketing Budget Work Management Marketing Management Content Marketing 52

Porch Group Media

MAY 22, 2019

The biggest challenge for automotive dealerships is identifying in-market consumers and converting them into customers. In today’s competitive auto industry, marketers have implemented many different ways to understand and measure their current and potential consumer base.

Activities 40

Activities Purchase Intent Acquisitions Webinar Metrics 40

Contify

SEPTEMBER 1, 2020

Contify, a leading competitive intelligence company and a pioneer in AI-enabled market and competitive intelligence solutions has appointed veteran entrepreneur Sameer Walia as Advisor to the CEO, Mohit Bhakuni. He has 27 years of strategy consulting, equities trading, and industry experience. “I’m

Lead Scoring 52

Lead Scoring Lead Ranking Paid Search Agency Companies 52

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Marketers who acknowledge and address this demand will be able to build relationships with customers that keep them coming back for more. Take a clothing retailer, for example.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Contify

OCTOBER 6, 2020

Contify market intelligence platform has earned three badges in the G2 Fall 2020 Grid Report. Contify, the AI-enabled market and competitive intelligence solution provider , has announced that it is positioned as a ‘High Performer’ in Grid® Report for Market Intelligence Software | Fall 2020 by G2.com,

Enterprise Management 52

Enterprise Management Marketing Management Peer-to-peer Marketing Report 52

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press. The error of many desktop publishers?

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Choozle

JUNE 12, 2019

Taking a holistic approach that includes a broad spectrum of disciplines, they’ve partnered with the Choozle team to plan and strategize programmatic media buying campaigns for a range of clients in the automotive industry. Utilize Choozle in-house to expand their automotive clientele. The Solution. The Objective.

Advertising Agencies 41

Advertising Agencies Cross-Selling Vendors Paid Search Agency 41

Conversica

APRIL 28, 2021

Conversica entered the space in 2007 with an AI Assistant designed to help automotive dealerships motive online leads to come into the dealership. Seeing how successful this was in accelerating deals, Conversica has since expanded the use cases for its Conversational AI technology to assist revenue-generating teams across industries.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Nuvi

MAY 12, 2020

Free Online Event to Feature Expert Perspectives and Replicable Best Practices; Speakers Span Automotive, Healthcare and Property Management Industries. WHO: Reputation.com executives and other leaders across the auto, healthcare and property management industries (full list of speakers below). REDWOOD CITY, Calif. —

Enterprise Management 52

Enterprise Management Marketing Management Lead Scoring Lead Ranking 52