SmartBug Media

FEBRUARY 2, 2023

Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. Email is a personal channel that most people check multiple times per day. Campaign emails. the list goes on.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

SmartBug Media

DECEMBER 14, 2022

Email marketing is one of the most reliable ways for people and businesses to stay connected with one another. Just because you do email marketing doesn’t mean you reap the potential benefits. Just because you do email marketing doesn’t mean you reap the potential benefits. Grow e-commerce sales.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

SmartBug Media

JANUARY 4, 2023

Among the many strategies and tactics available to marketers, one has remained consistently reliable and effective over time: email. But just because you say you do email marketing doesn’t necessarily mean you’re doing it right. Email Marketing with Tangible Results. Boosted revenue.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

SendGrid

AUGUST 30, 2022

Getting started with email marketing and unsure where to start? Check out the top 30 terms that email marketers need to know. The post 30 Email Marketing Industry Words You Need to Know appeared first on SendGrid.

Email Marketing 85

Email Marketing Marketing 85

SmartBug Media

FEBRUARY 24, 2021

Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way?

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Benchmark Email

SEPTEMBER 30, 2020

Email marketing success is best analyzed in context with your competitors. … The post Email Marketing Benchmarks: How Do You Compare to Your Industry? .… … The post Email Marketing Benchmarks: How Do You Compare to Your Industry? appeared first on Benchmarkemail.

Advertising Benchmark 122

Advertising Benchmark Email Marketing Marketing & Strategy Paid Search Agency 122

Industrial Marketing Today

DECEMBER 4, 2019

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome.

Email Marketing 93

Email Marketing Marketing Research Marketing Websites 93

Benchmark Email

AUGUST 28, 2023

Email marketing is an effective way for financial services firms to communicate with their clients and prospects. However, the key to success with email marketing is to tailor your message to your audience. It provides an opportunity to share valuable information, build relationships, and promote services and products.

Segmentation 52

Segmentation Email Marketing Service Marketing & Strategy 52

SmartBug Media

MARCH 8, 2021

As marketers, we know we need to adapt our strategies to our consumers’ behavior. Today, we are uncovering insights from a range of SmartBug Media® clients in the finance industry that use HubSpot, as well as insights from our own team, on which email strategies they employed during the COVID-19 pandemic. percent click rate.

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

Industrial Marketing Today

APRIL 22, 2019

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media. Visit my website for more content on industrial marketing.].

Email Marketing 93

Email Marketing Thought Leadership Marketing & Strategy Social Media 93

Fount Media

MAY 29, 2023

The B2B wholesale industry is a vast and diverse marketplace, encompassing everything from agricultural products to electronics, office supplies, and even industrial equipment. It plays a crucial role in connecting manufacturers, distributors, and retailers, providing them with access to the products they need to run their businesses.

Email Marketing 52

Email Marketing Practices Best Practices B2B Sales 52

Industrial Marketing Today

NOVEMBER 8, 2016

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing. Visit my website for more content on industrial marketing.].

Sales Cycle 123

Sales Cycle Email Marketing Social Media Marketing 123

Search Engine Journal

APRIL 1, 2021

The travel industry is fiercely competitive. Learn how to craft email marketing campaigns that get noticed and win conversions for your travel business. The post 6 Email Marketing Tips for Winning Travel Industry Campaigns via @seo_travel appeared first on Search Engine Journal.

Email Marketing 68

Email Marketing Campaigns Tips Search Marketing 68

Industrial Marketing Today

SEPTEMBER 13, 2018

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. Visit my website for more content on industrial marketing.].

Email Marketing 77

Email Marketing Content Marketing Content Paid Search Agency 77

Fount Media

DECEMBER 18, 2022

With the ever-changing healthcare landscape, staying up-to-date on the latest marketing trends is more important than ever. Email marketing is a great way to reach out to potential and current patients, but there are a few things you should keep in mind. In this article, we’ll go over some dos.

Email Marketing 52

Email Marketing Paid Search Agency Trends Marketing 52

Industrial Marketing Today

JUNE 19, 2018

Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods. Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails.

Email Marketing 63

Email Marketing Opt-out Click Rate Opt-in 63

SendX

MARCH 25, 2024

On average, more than 300 billion emails are sent and received on a global scale every day. The email marketing industry is set to reach $17.9 Despite these amazing statistics, many still treat their email signatures like an afterthought, which is a big mistake! billion by 2027.

Examples 322

Examples Statistics Email Marketing Marketing 322

Industrial Marketing Today

MAY 15, 2015

Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. This is only a content summary.

Email Marketing 60

Email Marketing Paid Search Agency Companies Marketing 60

SendX

MARCH 13, 2024

To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.

Advertising Benchmark 287

Advertising Benchmark Email Marketing Marketing Campaigns 287

Industrial Marketing Today

MAY 22, 2017

Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. Here are some stats from the 2016 State of Marketing Report from Salesforce.com. Here are some stats from the 2016 State of Marketing Report from Salesforce.com. This is only a content summary.

Email Marketing 52

Email Marketing Paid Search Agency Salesforce.com Companies 52

Liveintent

MAY 23, 2018

Is there any consumer-facing industry that’s been more disrupted by the internet than travel? But all of them receive email. Travelzoo, Expedia, and virtually every portal offer ever-increasing options for customizing emails to match their users’ needs. Playing the email game. So, what are the lessons?

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Industrial Marketing Today

OCTOBER 22, 2013

Email marketing continues to be a workhorse for manufacturers and industrial companies. Take a look at my earlier post, “Industrial Email Marketing [.]. Visit my website for more content on industrial marketing.]. The reason is simple – it produces results! This is only a content summary.

Email Marketing 60

Email Marketing Mobile Marketing Paid Search Agency Marketing Automation 60

Industrial Marketing Today

AUGUST 16, 2013

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. Visit my website for more content on industrial marketing.]. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary.

Email Marketing 60

Email Marketing Marketo Lead Nurturing Lead Generation 60

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov. So, do your research.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Act-On

APRIL 26, 2024

In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Industrial Marketing Today

MAY 15, 2012

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. Navigate ever-changing email privacy regulations. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. Marketing — in this economy?

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I want to have an email program that generates leads for telecommunications. Consider factors such as company size, industry segment, job titles, and pain points.

Lead Generation 100

Lead Generation Lead Ranking Tactics Lead Scoring 100

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Benchmark Email

APRIL 16, 2024

Even though the digital marketing industry is constantly changing, email marketing remains a cornerstone of marketing strategies for businesses across industries. appeared first on Benchmark Email.

Design 92

Design Trends Advertising Benchmark Email Marketing 92

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. What’s the difference between thought leadership on social media vs. a cold email with similar content? We are also aware that prospecting emails are rarely opened so your message hardly comes across to your audience.

Social Media 62

Social Media Top of Funnel B2B Thought Leadership Media 62

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. Fast-forward to 2024.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120