Google and marketing industry predictably hostile to proposed surveillance advertising ban
Martech
JANUARY 19, 2022
The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. The bill would no longer allow advertisers to target ads to consumers based on personal information. Legislation like this could be a game-changer for every digital marketer. Industry says the bill goes too far.
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