Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. Set your North Star.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. They’ll help you refine your digital advertising so it aligns with consumers’ desire to have more say in their digital ad experiences. For instance, when a customer completes a survey, the results are zero-party data. It just provides snapshots.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Image: IAB. Why we care. Strength in numbers.

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. Here’s why brands must adopt a new approach to customer connection and how we can meet the demands of empowered consumers in this landscape.

Marketing AI 113

Marketing AI Paid Search Agency Allocation Marketing Management 113

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. In this episode, you’ll learn: The definition and purpose of digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence.

eCommerce 112

eCommerce Enterprise Management Paid Search Agency Marketing Management 112

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. What is B2B SEO SEO, as we all know, is the meticulous process of tweaking and optimising different digital marketing efforts to enhance a website’s visibility in search engine results. B2C can appeal to all at once.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

How can you increase digital engagement? Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their unique needs and expectations. But how you collect customer data will need to change, too. We can show you how.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91 billion in 2028.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

MARCH 20, 2024

“It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and growth that spans products, that spans industries — and that’s customer experience.” We’re not selling to robots.

Conference 61

Conference Touchpoints Transparency Loyalty 61

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Reliability.

B2B 131

B2B Customer Satisfaction Lead Scoring Lead Ranking 131

Martech

NOVEMBER 2, 2023

Data says you likely spend much of it consuming digital media. And it should come as no surprise that market shares have fallen across industries. This is a critical piece of reception marketing, an approach to connect modern consumers to the information they will find most valuable based on where they are in the consumer journey.

Brand Identity 112

Brand Identity Branding Work Management Marketing Management 112

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. We’ve come to realize that enablement isn’t just a destination – it’s a journey.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

OCTOBER 13, 2023

Digital out-of-home (DOOH) is continuing to expand and evolve. Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. “Out-of-home All these digital features have now come to out-of-home.” Why we care.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 118

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Because 87% of shoppers use smartphones to research a product in-store (price comparisons, customer reviews, etc.),

Trust Marketing 102

Trust Marketing Loyalty Ad Building Planning 102

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? Here, we’ll show how consumer behavior shapes digital marketing and how you can leverage it to create the most impactful campaign and strategies from day one. What motivates them? What are their pressing challenges?

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Martech

DECEMBER 8, 2022

As the industry weans itself from cookie-tracking, other data sources are becoming more important. Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. This time we’ll be focusing on the identity challenge.

Conference 118

Conference Digital Asset Management Case Study Case Studies 118

Oktopost

MARCH 6, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary The impact of artificial intelligence (AI) on the way brands communicate has many industry leaders curious about the future of marketing. Nuri’s works delve into topics such as AI, Web 3.0,

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Fuel creativity with data These three marketing innovations will help fuel your ability to use and measure the effectiveness of your customer data.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Martech

JUNE 29, 2023

Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can take to improve digital experience and grow more revenue.

Touchpoints 96

Touchpoints Dwell SMS Cross-Selling 96

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. At the forefront is the sweeping digital transformation across industries. The emphasis is on meeting and anticipating customer needs and preferences.

Work Management 95

Work Management Marketing Management Digital Transformation Customer Satisfaction 95

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 107

Design Marketing Websites B2B Ethics 107

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. In today’s digital age, manufacturing branding has evolved to be more about the customers’ perception of the company rather than what the manufacturer claims it to be. What pain points do you address?

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Circle Studio

NOVEMBER 23, 2021

In today’s shifting, cluttered and unpredictable marketing landscape, leaders across every industry are trying to determine the best path for growth. Client-centricity goes beyond client experience (CX) initiatives, which are crucial for gaining and sustaining competitive advantage. More) Digital Acceleration. Client centricity.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. Data and insights are essential for any business looking to take its digital strategy to the next level.

Paid Content 138

Paid Content Enterprise Management Work Management B2B Marketing 138

Martech

NOVEMBER 28, 2023

In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. Advanced behavioral personalization techniques allow companies like Regpack to discern visitor interests and modify the user experience in real time.

Marketing AI 95

Marketing AI Paid Search Agency Loyalty eCommerce 95

Top Rank Marketing

DECEMBER 29, 2023

Digital Commerce 360 Surprise! ad market grew for the eighth month in a row, with digital advertising continuing to see greater growth than the traditional sector, according to newly-published analysis of interest to B2B marketers. MediaPost Which Technologies Are Moving the Needle on Digital CX?

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Low brand awareness of suppliers: Potential customers may be unfamiliar with smaller or specialized suppliers.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Optinmonster

MARCH 11, 2024

Companies increase customer engagement. This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. It increases customer engagement. Everybody wins.

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. Their flaws, talents, and journeys still resonate with people today. Personalize the Buyer’s Journey Think of your buyer’s journey as a guided tour.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

FunnelEnvy

JANUARY 8, 2024

Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now. We’ll go over some research about what modern SaaS buyers are looking for in the sales experience.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62