Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Top Rank Marketing

APRIL 18, 2024

On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. An additional 24% say they listen 2-5 times a week. An additional 24% say they listen 2-5 times a week. Podcasts are very easy to create and launch.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Sure, longtime residents are aware that it’s there.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Source: CoSchedule.

Analysis 321

Analysis Top of Funnel Work Management Lead Ranking 321

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Key Takeaways.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. Consumers started demanding that apolitical businesses take on a new level of corporate responsibility. Will brands sit this one out?

Social Media 114

Social Media Social Marketing Media Planning 114

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. A slowdown doesn’t necessarily mean pulling the plug. Here’s how. The result?

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. It’s almost as if we’re not only looking at content, we’re experiencing it. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. What Is Gamification in Marketing?

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Launch Marketing

OCTOBER 18, 2023

All the time, hard work and investment have finally come to fruition. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

NetLine

JULY 5, 2023

It’s about the ability to understand customer intent and then offer relevant and highly personalized content. In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts. You are a first-time parent with a formula-fed baby. What is Customer Intent?

Intent 98

Intent Work Management Marketing Management Business 98

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. So, how do you use content marketing to boost conversions?

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. Google Analytics enables you to measure your social metrics holistically and adds context to your regular reports so they align with your broader marketing goals.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

AUGUST 31, 2023

What would your boss say if you proposed taking a month off of social media? Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. At L.L.Bean, the answer was yes.

Social Media 119

Social Media Work Management Paid Search Agency Marketing Proposals 119

Lead Forensics

APRIL 11, 2024

Let’s take a closer look. For Sales Salespeople work hard, that’s for sure, and there’s nothing worse than investing time and money nurturing leads that take you down a dead end. You’ll get to see full company details, the SIC industry code, turnover plus a whole host of added extras.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Lead Forensics

APRIL 11, 2024

Let’s take a closer look. For Sales Salespeople work hard, that’s for sure, and there’s nothing worse than investing time and money nurturing leads that take you down a dead end. You’ll get to see full company details, the SIC industry code, turnover plus a whole host of added extras.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Unbounce

DECEMBER 16, 2021

Before your product or service can become a go-to for your customers, they’ve got to know who you are in the first place—and that process takes time. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. What is Brand Awareness? Try these four tactics.

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

SalesIntel

DECEMBER 27, 2021

The ultimate goal of any sales and marketing team is to increase total sales volume by maximizing the number of lead conversions. Lead nurturing refers to communication with this potential customer from the company to convert them into actual buying customers, i.e. lead conversion. . What do you mean by lead nurturing?

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Metadata

FEBRUARY 12, 2024

This go-go-go mindset is part of what makes B2B marketing such a thrill, but it can put you in a tough spot at times, too. But how do you know what’s working and what’s not without time to, well, wait and see? But how do you know what’s working and what’s not without time to, well, wait and see?

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

Oktopost

APRIL 26, 2024

We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge. 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands.

Social Media 62

Social Media Work Management Marketing Management Media 62

Engagio

DECEMBER 9, 2020

As an ABM strategist, I work with a lot of clients to make sure their ABM programs are optimized for the best results. Take a journey stage approach. When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. Don’t send your Marketing team or SDR team on wild goose chases.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools?

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

APRIL 5, 2023

Are you tired of hearing digital marketers say that SEO is dead? SEO remains a crucial piece of digital marketing. Why do digital marketers say SEO is dead? Digital marketers often say SEO is dead because they feel the industry is changing too quickly. Well, good news! Is SEO dead?

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Brandpoint

NOVEMBER 15, 2022

Have you noticed that this topic creates a collaboration gap between digital marketers, creatives and other departments? If you’ve ever gotten blank stares or confused looks when you bring up SEO, you have some work to do. Read More: The State of Digital Marketing for the Manufacturing Industry for 2022 ].

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But, marketers can apply it to content and campaigns. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SmartBug Media

FEBRUARY 15, 2024

Start Here: Get Inside Your Ideal Investor’s Mindset Let’s take a moment to sit on the other side of the table. Include your location, key leadership figures, and the industry you're operating in. Total addressable market and positioning : Outline the size and growth rate of the market you're targeting. You need to scale.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

Content Standard

NOVEMBER 4, 2021

It takes consistent effort and a comprehensive focus to build up credibility over an extended period of time. But that hard work will pay off in the end. And how does content marketing fit into the equation? Strive for content that is: Altruistic (i.e., Accurate (i.e., Accurate (i.e., Credible (i.e.,

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Social media can provide a level of transparency to an industry that is often perceived as opaque. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84