Stevens & Tate

APRIL 15, 2024

Among the various digital marketing strategies, video content emerges as a particularly potent tool, offering a dynamic and engaging way to showcase your community’s amenities, lifestyle, and values. To truly optimize these efforts and ensure they reach your target audience, strategic planning and execution are essential.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. Plus, marketers can use AI to target the best days and times for the highest engagement. A seismic shift is underway, brought on by one powerful acronym: AI.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Webbiquity

JANUARY 16, 2024

Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos. With animation, businesses can turn complex concepts into visually interesting stories that grab the audience’s attention.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Webbiquity

JANUARY 24, 2023

Microinfluencers have a better success rate when promoting items from companies since they have fewer followers, making nearly all of them highly relevant target audiences. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Marketing Insider Group

JANUARY 21, 2022

With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Without a plan behind each post, how can you expect your content to cut through all the noise and make a meaningful impression on your audience?

Social Media 318

Social Media Organization Media B2B 318

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. Leading Edge Virtual Event Platforms. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

SEPTEMBER 20, 2023

AI algorithms analyze user behavior and engagement patterns to tailor the entire buyer experience to their preferences. This is critical for understanding how your products, services, and marketing content are all being perceived by your target audience. In marketing, chatbots and virtual assistants are the stars of conversational AI.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Marketing Insider Group

JANUARY 12, 2021

However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities. Create Packages for Virtual Exhibition.

Tips 299

Tips Co-Registration Microsite Pricing 299

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Marketers are thinking about the goals they need to achieve and what audiences are demanding and building from there. Finally, I’m seeing an increase in the “atomization” of events.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Martech

APRIL 26, 2024

By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. A standout feature of AI-driven video content is its ability to engage the senses, redefining video content creation. Enhanced virtual reality: Immersive VR experiences indistinguishable from reality.

Marketing AI 66

Marketing AI Storytelling Content Budget Programs 66

SmartBrief - Marketing

FEBRUARY 20, 2024

Such an approach enables companies to reach their audience where they’re most active. By prioritizing mobile optimization, companies can significantly increase their engagement, conversion rates and enhance user experience. This is precisely why mobile design is crucial for engaging users.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. Much of the technology sector experienced a relative boom in the first few years of the COVID-19 pandemic, as the sudden shift to remote work drove increased investment in tech, but that time is over.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Martech

OCTOBER 4, 2023

Data can help uncover topics that matter most to your target audience and inform personalization efforts. Native advertising growth: Native advertising, which focuses on creating ad copy that is relevant and natural for customers, is expected to increase exponentially. Get MarTech! In your inbox.

Trends 137

Trends Mobile Advertising Best Practices Work Management 137

Contently

NOVEMBER 22, 2021

With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. Very quickly, high-quality, engaging content became an absolute necessity for most businesses. Prioritize your audience’s needs over your sales message. Key takeaways. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Tactics 104

Scoop.it

APRIL 11, 2024

A webinar is a virtual seminar. These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. It is any workshop, tutorial, or demonstration taking place online.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Hashtags may be the answer.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Martech

NOVEMBER 20, 2023

RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process. Additionally, ask questions specific to your business model, such as agenda creation and management, content creation and engagement features, analytics and reporting capabilities, and integration options.

Enterprise Management 108

Enterprise Management Marketing Management RFI RFP 108

SmartBug Media

APRIL 23, 2024

They offer a prime opportunity to showcase your brand, engage with high-value prospects, and secure leads that fuel your sales pipeline. By investing in a booth that captivates people’s attention, you position yourself as a leader, transforming your space into a magnet for increased foot traffic. What makes one stand out?

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Lead Liaison

FEBRUARY 14, 2023

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events. Here’s the list: 1.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Valasys

APRIL 25, 2024

Over the internet, whenever you search for something, the website’s AI tool analyzes your data, including past purchases, browser history, and engagement patterns. That’s because the global audience could not resonate with it. They will help you increase website traffic, generate more leads, and increase sales.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. Here, Twitter being the channel, the influencers are also picked based on the domain’s reach and engagements. Their cross-platform reach is also vast, with a diverse audience.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

SmartBug Media

MARCH 15, 2024

Innovative Use of Social Media Platforms Franchise marketers are exploring innovative ways to leverage social media platforms to engage with their target audiences and drive brand awareness. By partnering with social media influencers with a large and engaged following, franchise marketers can reach a wider audience.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

ClickZ

MAY 25, 2022

How about a virtual one? Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. Sit back, relax, and grab yourself a (virtual) beer as you learn how they did it!

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

Contently

AUGUST 17, 2020

As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. Anyone who passed by virtually could hear them, and some stopped to listen for a bit. This time, however, the virtual was forced.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Blue Flame Thinking

MARCH 28, 2024

You cast a wide net, then keep narrowing things down to identify those more likely to engage with your product or service. Marketing is designed to increase awareness of what you offer and lead your audiences to a conversion—whether that is a purchase, meeting, or other connection. Use a marketing funnel strategy.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

Navigate the Channel

DECEMBER 18, 2023

There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Most audiences worry more about the content rather than the quality of the video.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Circle Studio

NOVEMBER 23, 2021

It’s also a means to gaining greater insights into your clients, target audience and competitors. Salesforce’s Seventh Edition of the State of Marketing report revealed that 90% of marketers have adjusted their digital engagement strategy since the pandemic began. Virtual/hybrid events. Client centricity. AI-powered marketing.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Top Rank Marketing

APRIL 22, 2024

Or, to put it another way, 80% of our time is virtually wasted. Generative AI plays a pivotal role in this automation revolution, powering chatbots, virtual assistants, and other AI-driven tools that handle routine tasks with speed and efficiency. The trick is to discover what your most profitable 20% is and focus efforts there.

Lead Ranking 64

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 64

ClearVoice

SEPTEMBER 22, 2023

The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. While you can obtain data from third-party companies, it pays to collect first-party data, so the insights you get are directly from your audience.

Rules 91

Rules Storytelling Content Distribution 91

Martech

OCTOBER 10, 2023

This reflects a fundamental shift in consumer engagement with businesses, driven by convenience and information access on digital platforms. Terakeet also analyzed more than 86 million monthly searches over three years and found that, on average, informational and transactional searches increased by 46.3% across three industries.

Marketing AI 117

Marketing AI Paid Search Agency Allocation Marketing Management 117

Martech

JANUARY 30, 2024

AI-powered tools help companies analyze customer data, understand preferences and craft messages that resonate with their target audience and individual customers. Machine learning algorithms can process immense datasets in real time, enabling you to extend personalized experiences to a broad audience. The end result? Get MarTech!

Marketing AI 137

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 137

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Formless jas customizable templates, multilingual support and easy integration.

Marketing AI 103

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 103

Go Beyond SEO

APRIL 16, 2024

Your website serves as a virtual storefront, representing your brand and attracting potential customers. A professionally designed Pest Control Website can make all the difference in expanding your customer base and increasing your revenue. A visually appealing website builds trust and credibility among your audience.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Contently

JANUARY 24, 2023

In an increasingly fragmented search space, marketers must understand each platform’s different audiences and demands. Follow these three steps for effective UGC: Engage your audience. Use measurement tools to understand which type of content drives engagement and increases conversions. Measure your impact.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Launch Marketing

NOVEMBER 1, 2023

This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. These goals could include increasing revenue, expanding into new markets, launching new products or services , improving brand awareness, or increasing customer retention. Why ask this?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127