Martech

JANUARY 30, 2024

Safeguarding consumer data is crucial for your business’s success and reputation in 2024. As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails.

Privacy 97

Privacy Ad Building Work Management Marketing Management 97

Litmus

MARCH 6, 2024

You craft the perfect automated welcome email, test it thoroughly, review it with all of your key stakeholders, and start sending it out to your target audience. Introducing Link Monitoring in Email Guardian Litmus Email Guardian is the only solution that proactively monitors your emails so you can protect them from the unexpected.

Landing Pages 90

Landing Pages Email Marketing Planning Cost 90

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. But, without authenticity, your brand is like a house of cards, ready to come tumbling down at the slightest gust of wind.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Salesforce Marketing Cloud

DECEMBER 5, 2023

Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital defense within your company. Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital defense within your company. Why is cybersecurity important?

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. Overall, these contracts protect both the company and the influencer.

Social Media 96

Social Media Template Media Terms and Conditions 96

Webbiquity

MARCH 17, 2021

Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. Improving your PR efforts and maintaining them at a high level requires paying close attention to the latest trends. Here are five important PR trends to watch in 2021.

PR 271

PR Trends Ethics Public Relations 271

Marketing Insider Group

APRIL 28, 2020

However, not all brands have frozen in fear. While a certain amount of juggling figures and adjusting budgets is inevitable, other businesses have invested in strengthening their brand position in anticipation of the more prosperous times that are certainly coming – we just can’t say exactly when. Quick Takeaways.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Paid Content 130

Paid Content Tools Brand Identity Branding 130

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

Social Media 125

Social Media Phishing Marketing Management Media 125

Marketing Insider Group

JANUARY 28, 2021

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil. What Is Brand Trust?

Brand Identity 301

Brand Identity Branding Ideal Customer Profiles Word of Mouth 301

Webbiquity

JANUARY 17, 2020

That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses contacted potential and existing customers. This post details how GDPR can be beneficial for email campaigns, as well as how it can impact your marketing efforts.

Email Marketing 298

Email Marketing Campaigns Opt-in Planning 298

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. So, do your research.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend.

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Salesforce Marketing Cloud

MARCH 4, 2024

While 92% of leaders emphasize the importance of a robust data strategy, only 34% claim to have one implemented across their business. While 92% of leaders emphasize the importance of a robust data strategy, only 34% claim to have one implemented across their business.” But, it’s not all smooth sailing.

Work Management 116

Work Management Trends Business Forrester 116

Digilant

DECEMBER 19, 2023

As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. Apple became one of the first companies to implement changes to its browser and operating systems to protect consumer privacy sparking a much larger, industry-wide conversation on third-party cookies and privacy.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox.

Click Rate 92

Click Rate Display Email Campaigns Validation 92

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA’s impact on your social media content HIPAA privacy laws protect sensitive patient information from being disclosed publicly, including on social media.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

SmartBug Media

AUGUST 29, 2023

Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business. However, it is important to remember that quantity doesn’t always mean quality. Let’s discuss three major implications that buying lead lists can have on your business: 1.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Scoring 104

Martech

DECEMBER 4, 2023

It’s essential to adhere to data protection laws and obtain necessary consent when using personal data for advertising purposes. It’s recommended to test and measure the performance of campaigns using third-party data to determine its effectiveness for your specific advertising needs. Here are a few factors to consider: 1.

Advertisements 96

Advertisements Advertising Ideal Customer Profiles Privacy 96

Litmus

FEBRUARY 7, 2024

Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Starting with… Live Polls in Litmus Personalize Essentials If you’ve been searching for ways to level up your email personalization strategy, you’re in the right place.

Webinar Metrics 91

Webinar Metrics Personalization Newsletter Planning 91

Biznology

MARCH 30, 2021

Key Takeaways: There are three types of intellectual property: trademarks to project brands, patents to protect ideas, and copyrights to protect words. The messaging is just as important as the underlying cause. Even if your work is localized to a certain geography. There’s more to it than that.

Organization 104

Organization Copyright Peer-to-peer Advertising Agencies 104

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. But it’s not just about the Chrome Browser and it’s not just about Topics. It has worked with the U.K.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Source: Ryan Jones. Maybe it was just a matter of time.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Stevens & Tate

OCTOBER 26, 2023

In today’s competitive marketplace, establishing a strong brand identity is essential for businesses looking to stand out and connect with their target audience. One powerful tool that can help achieve this is story branding. Successful brand stories also incorporate emotional appeals, authenticity, and a sense of purpose.

Brand Identity 80

Brand Identity Branding Marketing Management Advertising Agencies 80

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally.

Word of Mouth 89

Word of Mouth Work Management Social Media Marketing Management 89

Sprout Social

JANUARY 10, 2024

Getting complaints about your business never feels great. They can also severely impact your reputation. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Work Management 105

Work Management Brand Identity Branding Customer Satisfaction 105

Martech

JULY 28, 2023

These laws can impact your email marketing strategy in ways you might not realize. In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. While dodging infractions, you must balance protecting your own intellectual property. Navigating social media copyright can be like sailing in uncharted waters.

Copyright 109

Copyright Social Media Media Guidelines 109

Bluetext

APRIL 5, 2024

In digital marketing, prioritizing data privacy and security is a key challenge and opportunity as consumers demand protection of their personal information. Brands must navigate this carefully to maintain trust. However, with great power comes great responsibility.

Privacy 43

Privacy Trust Marketing Ad Building Transparency 43

Hubspot

NOVEMBER 13, 2023

If you’re anything like me, you take your time to unbox your item, and savor the experience. That’s why your ecommerce packaging needs to be clever, carefully, designed, and inventive. What to Consider When Picking Packaging for Your ecommerce Business 7 ecommerce Packaging Examples What is ecommerce packaging?

eCommerce 71

eCommerce Best Practices Word of Mouth Viral Marketing 71

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s Elon understands that that is important,” she says.

Twitter 115

Twitter Advertisements Advertising Budget Programs 115

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The opposite is true. But so is transparency.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Martech

JANUARY 27, 2023

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. The 21st century changed much of that. GDPR analogs. Other laws.

Advertising Agencies 132

Advertising Agencies Privacy Paid Search Agency Privacy Protection 132

Martech

OCTOBER 26, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. She added, “Personalize experiences and do it in a way that’s privacy-centric, protecting the choices of the consumer.” Brands need to deliver personalized experiences based on the data their audience consents to share.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Privacy Paid Search Agency 138

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

Paid Search Agency 95

Paid Search Agency Privacy Work Management Marketing Proposals 95