Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

Youtube 88

Youtube Advertising Channels Brand Identity Branding 88

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. It’s also a great way to be discovered by (and build trust with) your prospective customers. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

Youtube 132

Youtube Privacy Video Marketing Click Rate 132

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. The key was to define our Ideal Customer Profiles (ICPs) and narrow down our go-to-market targets.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). We all know that engagement is good.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Webbiquity

SEPTEMBER 28, 2021

Since then, I’ve had clients locked out of their Facebook accounts for no apparent reason. Recently, I had a client who lost his Facebook account to a ban. Fake or impostor profiles. YouTube Rules. YouTube has a lot of community guidelines. Did you know the minimum age for a person to use YouTube is 13?

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

DiscoverOrg

SEPTEMBER 26, 2017

Join DiscoverOrg’s sales, marketing, and customer success teams as we step through the planning and execution of a true account-based everything strategy. Given that DiscoverOrg helps our own customers execute a true account-based approach, there’s a real purity to us going through those steps ourselves.

Account Based Marketing 307

Account Based Marketing Ideal Customer Profiles Multi-Channel ABM 307

Trade Press Services

SEPTEMBER 18, 2023

Google Business Profile Google Business Profile lets businesses create a free business profile connected to Google’s search engine and Maps. Your business profile also allows public reviews and a Q&A option to interact with customers and prospects.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Oktopost

JANUARY 8, 2022

Every social channel has specific size requirements for cover photos, profile photos, and image posts, and it is important that you are aware of the sizing and any space restrictions so that your cover photo looks great on each channel and on each device. Facebook profile photo size: 180 x 180px*. YouTube profile photo: 800 x 800px.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. CRO is the art and science of making your website more effective at converting visitors into customers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. Want to create bite-sized commercials to attract customers?

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. Uncover customer needs your competitors miss: B2B Data is your friend!

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding the Basics of SEO Competitor Analysis Major search engines, like Google, YouTube, and Bing, account for 70.6% Image Source: Avidly Backlink profile. of all visits, highlighting the vital role of SEO.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts LinkedIn Expands the Display of Its Profile CTA Buttons to More Surfaces LinkedIn has rolled out expanded visibility for its recently-added call-to-action profile buttons, which will appear in more areas on the platform including in feed posts and within search results, LinkedIn recently announced.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

SocialPilot

JANUARY 21, 2024

At the very least, we all have a Facebook profile and know the basics of how Facebook works. Consider this – almost 79% of internet users have a Facebook profile. Now you have a page that you can customize and add to. You can customize your Page to suit your business’ message. Seems easy enough.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Strategic-IC

JULY 17, 2020

Previous episodes have explored How to Redefine Your ICP , How to Build a Target Account List , Building Out the Decision Making Unit (DMU) , Focusing in on your Strategy and Goals , and Building your Account-based Marketing Playbook at a One-to-many level. So, doesn't just have to be the net-new, it can be the existing customers as well.

Account Based Marketing 116

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 116

Webbiquity

MAY 22, 2018

If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. participants have to like a particular post to get a chance of winning); others motivate them to provide extra information that can be further used in your lead funnel.

Social Media 215

Social Media Tips Media Ideal Customer Profiles 215

Top Rank Marketing

SEPTEMBER 22, 2023

Reuters YouTube Adds New Clips Insights to Further Inform Content Strategy With its newest YouTube Studio feature, Google’s YouTube now lets users see data about the clips that have been created from their videos, offering brands and marketers new insight into those portions of video content that are resonating the most with audiences, YouTube recently (..)

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! Let's dive in!

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Sprout Social

JULY 26, 2021

For instance, longer captions could work well with informative and educational posts. For larger profiles with 10+ million followers, using zero hashtags worked even better. However, this doesn’t apply to smaller profiles (fewer than 1k followers) since their reach is more limited. Profile name – 50 characters.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Markempa

AUGUST 19, 2021

Research them, their companies, and their clients or customers – markempa. Step 2: Focus — Research them, their companies, and their clients or customers. Do they work with companies that fit your ideal customer profile? my customers, audience). What’s in it for the people I influence?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Hubspot

FEBRUARY 24, 2020

Identify the most-used platforms for your ideal customer. As a sales pro, you should have a well thought out ideal customer profile. This profile should spell out key information about who your buyer personas are. Share customer stories with marketing.

Social Media 86

Social Media Ideal Customer Profiles Media Marketing & Strategy 86

SocialPilot

MARCH 11, 2024

This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. AI tools help prevent fraud by detecting fake accounts, bots, spikes in follower count , unusual engagement patterns, and more.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. Your profile bio is prime real estate for building credibility and optimizing your searchability across platforms. Also, don’t forget about your profile and header images.

Social Media 93

Social Media Brand Identity Branding Media 93

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Valasys

FEBRUARY 20, 2023

What proportion of leads that go into your sales funnel become customers? You might gain from targeted lead generation if your lead-to-customer conversion rate dissatisfies you. High-value customers also follow high-quality prospects. The leads you target need to have the best chance of becoming clients.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

SocialPilot

DECEMBER 6, 2023

Here is your free downloadable social media marketing checklist that you can take away and customize to meet social media marketing goals effectively. Here are some important questions to answer to define your target audience: Who are your ideal customers? Losing new customers, subscribers, and lower visibility on social media.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Go Beyond SEO

APRIL 13, 2023

This means that if your law firm is not ranking well on search engines, potential clients may not even know you exist. By optimizing your website for search engines, you can increase your visibility online and attract more new clients and prospects to your law firm. So, what exactly is SEO?

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Moz

MARCH 2, 2020

When was the last time you relaxed with a client? When I’m looking for ways to make life easier for a client, I sometimes reflect on ancient practices like yoga, tai chi, and mindful breathing, which are increasingly understood as beneficial to human health. Creating customer guarantees that are fair. Posted by MiriamEllis.

Ideal Customer Profiles 65

Ideal Customer Profiles SEO Paid Search Agency Advertising Agencies 65

Valasys

OCTOBER 19, 2023

Because it can get very tricky as to which sources you should trust, how to collate information across multiple webpages, and how to make information collection not tiresome. In comes, Perplexity AI; a perfect online information retrieval platform that makes research fun, easy and time-effective. What is Perplexity AI?

Paper 52

Paper Youtube User-Generated Content Wikipedia 52