Confessions of a B2B Marketer

JULY 5, 2023

For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin. What is the big trend you can jump on to propel your word of mouth? What did we learn? Do you really need to do it?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Tomorrow People

JANUARY 9, 2013

I get all my business through word of mouth - I don''t need a website. information sources before buying ( Bazaarvoice ) it’s madness to think any organisation can rely on word of mouth alone. Besides, if it’s word of mouth you want, how can you ignore Twitter and Facebook?

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Tomorrow People

JANUARY 9, 2013

I get all my business through word of mouth - I don't need a website. information sources before buying ( Bazaarvoice ) it’s madness to think any organisation can rely on word of mouth alone. Besides, if it’s word of mouth you want, how can you ignore Twitter and Facebook?

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Hubspot

JUNE 5, 2012

In other words, how can you turn your customers into word-of-mouth marketers for your local business? So let's check out the most recent insight BrightLocal can give us about how consumers recommend local businesses so you can determine the best way to increase word-of-mouth business.

Word of Mouth 28

Word of Mouth Business Customer Surveys Pricing 28

Sprout Social

APRIL 12, 2022

Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot.

Public Relations 103

Public Relations Stats Work Management PR 103

EveryoneSocial

OCTOBER 15, 2019

Rather than marketing directly to a large group of consumers, you instead activate influencers to get out the word for you by word of mouth, content creation, social media, etc. 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. Credit: Allie Brosche, Hyperbole and a Half.

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Hubspot

JULY 8, 2010

Want to use social media to generate word of mouth? How many Facebook friends do you have or Twitter followers? This post was written by Dave Balter , founder and CEO of BzzAgent , and author of two books on word of mouth marketing. Connect with HubSpot : Want to get people talking? Bacon and eggs.

Word of Mouth 28

Word of Mouth Social Media Generation Media 28

Hubspot

OCTOBER 8, 2020

Additionally, a study found real-time marketing not only positively impacts standard marketing goals -- word-of-mouth, attention, preference, likelihood to try or buy -- but it also turbocharges other marketing initiatives, including paid and owned media effectiveness. They respond to messages on Twitter almost twice an hour every day.

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101

Valasys

JULY 31, 2023

According to HubSpot, six in ten marketers have made generating business leads their top priority. Once they take the leap and become customers, continue engaging them to foster loyalty and word-of-mouth referrals. Word of Mouth: While challenging to measure, word of mouth is powerful.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

PureB2B

MAY 30, 2022

HubSpot grew their business almost exclusively with content marketing. Word of mouth and referrals are compelling influences on purchase decisions. Word of mouth is the driving factor behind an estimated 20-50% of purchase decisions. From there, they'll find content that helps solve their problem. Help others.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Webbiquity

APRIL 16, 2019

Michael McCarthy: Very early on, our biggest channel was word of mouth. It’s channel partners like like HubSpot, where we’re integrated with their app ecosystem. You can connect with Michael McCarthy on Twitter and LinkedIn. It still is. Our blog and content marketing is number two.

Enterprise Management 145

Enterprise Management Marketing Automation Services Work Management Marketing Management 145

Hubspot

SEPTEMBER 4, 2019

How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

Valasys

MAY 27, 2019

According to a study conducted by Hubspot in 2018, it was deduced that only 18% of marketers agree that outbound practices provide the highest quality leads for sales. According to a study by HubSpot, about 67% of Americans use Facebook or Twitter as their prime sources of news.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Word of Mouth Marketing. Buzz Marketing. Campus Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ For example, check out how Hinge has their Twitter profile set up. Or how brands like Hubspot couple important announcements with graphics instead of just using text? Hey Nashville, YNABers!

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Hubspot

FEBRUARY 24, 2020

In fact, 83% of buyers say word-of-mouth recommendations influence their buying decisions. The best way to incorporate the word-of-mouth approach into your sales strategy? The two platforms that are best for this are Twitter (where consumers often go to communicate directly with brands and thought-leaders) and LinkedIn.

Social Media 90

Social Media Ideal Customer Profiles Media Marketing & Strategy 90

Optinmonster

DECEMBER 21, 2023

Social media platforms like Facebook and Twitter have millions of daily users. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) It can help raise awareness about your new product and improve your word-of-mouth marketing.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Hubspot

NOVEMBER 27, 2020

That's why, this holiday season, HubSpot is joining Google, the U.S. For instance, if you search "#BlackOwnedBusiness" on Twitter, you can find plenty of accounts managed by Black business owners — liking, reposting, and sharing their content is also a great way to support these businesses. Black Chambers, Inc., Image Source.

Paid Search Agency 101

Paid Search Agency Peer-to-peer Business Advertising Agencies 101

Hubspot

MARCH 10, 2020

Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). I'm a millennial. And I always take the same first step: I read a blog post I find on social media.

eCommerce 89

eCommerce Peer-to-peer Statistics Thought Leadership 89

Only B2B

FEBRUARY 23, 2022

According to a TNS worldwide research, 1 in 5 Singapore consumers reject brand messaging, while influencer marketing and word of mouth remain important ways to reach potential purchasers. Facebook, Youtube, and Twitter are among among the most popular social networking platforms.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Hubspot

MARCH 11, 2020

You can use marketing tools like HubSpot's branding resources to help you along the way. With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. Brand identity helps you stay in the mind of customers.

Promotion 95

Promotion CMS Development Work Management Business 95

Rev

DECEMBER 8, 2017

In fact, talking too much can be the #1 element that turns a lot of potential leads off, because as noted by Hubspot, 69% of respondents believed that listening to their needs was the biggest thing that salespeople lacked. Are they regularly posting their materials to their Twitter or LinkedIn? Do they have a blog?

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Leadspace

FEBRUARY 19, 2018

According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. Offer incentive for word-of-mouth referrals. But it will be important for B2B brands to get that content out there more often.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Convince & Convert

JANUARY 28, 2014

HubSpot frequently posts blogs like this one, “ The Ultimate List of 2012 Email Marketing Stats. “ Not only does HubSpot share stats and cite the sources, it also provides “Tweet This Stat” links that allow readers to instantly share the stat with their followers. You can also find her on Twitter and Google+.

Statistics 134

Statistics Content Marketing Paid Search Agency Stats 134

Hubspot

OCTOBER 31, 2017

If you're a HubSpot customer, this is an easy email to replicate for your contacts through a fixed date or property-based workflows. A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. 7) Twitter. 9) HubSpot Academy. 4) Amazon. 5) LinkedIn. Hello, new grub options.).

Personalization 101

Personalization Examples Hubspot Amazon 101

KoMarketing Associates

JULY 24, 2015

A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. Final Thoughts.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Branding 120

Valasys

JUNE 13, 2019

Source: HubSpot). According to a report by Pew Research Centre, 67% of Americans get some of their news on social media, primarily on Facebook & Twitter. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

EveryoneSocial

JUNE 10, 2020

Apple T-Mobile Coca-Cola HubSpot Drift. And social media is where word of mouth marketing happens, where people turn to engage with brands, employees, and company leaders. Forrester ) Twitter has more than 330 million monthly active users. You probably already had a few in mind as you started reading this post.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Martech Advisor

MARCH 22, 2020

According to Hubspot's 2018 State of Marketing report, 74% of global organizations say that inbound is their ‘primary’ approach to marketing. In other words, organic word-of-mouth, both digital and offline, are key to establishing an inbound flow of traffic. Tell us on LinkedIn , Twitter , or Facebook.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

EveryoneSocial

FEBRUARY 8, 2021

Are you seeing more clicks from LinkedIn than Twitter or Facebook? Word of mouth marketing online is massive, and this shows you are building some brand awareness online. While Twitter feeds move fast, typically on LinkedIn people are more thoughtful before resharing to their networks.

Social Media 106

Social Media Media Top of Funnel Work Management 106

Hubspot

DECEMBER 19, 2017

Here’s an example of a personalized email HubSpot recently sent to some of our contacts database to re-engage them with our content: Use Content to Get Past the “No”. Start nurturing your customer relationships by trying these techniques: Create a referral program that offers an incentive to customers who share your product by word-of-mouth.

Content 77

Content Word of Mouth Case Studies Paid Search Agency 77

FMG Suite

FEBRUARY 9, 2022

The incredible thing about the internet is the potential to spread information; from word of mouth, virality, and contact pages. According to research done by Dan Zarrella at HubSpot , contact forms with 3 or fewer fields improve the conversion rate. Link to any social media including Facebook, Twitter, LinkedIn, etc.

Contacts 52

Contacts Practices Examples Best Practices 52

ClearVoice

DECEMBER 16, 2018

In late 2017 HubSpot acquired Motion.ai Now, as Hubspot and other chatbot builders are making good on their promises that chatbots will better enable businesses to “engage, convert, close and delight their customers,” marketers are on the edge of their seats, waiting to see what new tools 2019 might bring. found that 57.8

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Martech Advisor

JANUARY 24, 2020

Content Marketing Course - HubSpot. If you are a beginner, you can get yourself acquainted with content marketing by enrolling in HubSpot’s content marketing course. The course further delves into word of mouth marketing and provides a six-step framework that drives people to share content.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MARCH 25, 2020

HubSpot's Free Product Marketing Kit is full of the organizational templates you'll need to spread the word about your product, including email templates. Twitter: We've just launched [ Product Name ] here @[ Company Name ]! Featured Resource: Product Marketing Email Templates [Download Now].

Template 91

Template Product Work Management Marketing Management 91

Hubspot

AUGUST 30, 2019

We’ve discussed in other blog posts how important word-of-mouth (WOM) marketing is in retaining and attracting new customers. Notable DEKSIA clients include Visa, Uber, and Twitter. Collect reviews from real customers and share them with followers and potential customers to harness the power of word-of-mouth marketing.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Brand Identity 77