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How to Align with Your Sales Team, According to HubSpot Marketers

Hubspot

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

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B2B SEO:  Topic Clusters, Not Keywords

Envy

They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. Why do Wikipedia and Wiki pages usually come up first in your searches? The topic cluster tool on HubSpot. Go to Marketing>Website>SEO>Topics in your Hubspot account. Search engines love this!

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What Is a Blog, & Why Should You Create One

Hubspot

For instance, HubSpot blogs about various topics concerning marketing, sales, and service because HubSpot sells products related to those three subjects -- so, more than likely, the type of readers HubSpot's blog attracts are going to be similar to HubSpot's core buyer persona. That's where your blog comes into play.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! To help you with your goal-setting, download our free calculator for determining your monthly traffic and leads goals.

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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These insights are based on aggregated data from over 70,000 HubSpot customers globally. Web traffic remained mostly stable across all portals.

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After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

Hubspot

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These insights are based on aggregated data from over 70,000 HubSpot customers globally. About the Data. They do not depict week-over-week percentage changes.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. Our tip from HubSpot is to have a main communication channel where communication is stored and disseminated. Image source: HubSpot. Below, you'll learn everything you need to know about hiring a PR agency.

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