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How to Gain Visibility When You Work Remotely, According to HubSpot Employees

Hubspot

At HubSpot, we're pretty familiar with remote work culture: its benefits, and its pain points. To help you become more visible at your company, we talked to some of HubSpot's established remote employees to get their most valuable tips. Scheduling regular check-ins is also a strategy of the HubSpot Blog's Managing Editor, Meg Prater.

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How to Align with Your Sales Team, According to HubSpot Marketers

Hubspot

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

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Train your team on programmatic advertising quickly and effectively

Choozle

Take stock of what on-demand resources you have internally and available through any partnerships (wikis, learning management systems, certifications). Many wikis and learning management systems (LMSs) are out there at varying price points (we use Hubspot and G2 Crowd to make it easy to browse all tools). Watch this.

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B2B SEO:  Topic Clusters, Not Keywords

Envy

Why do Wikipedia and Wiki pages usually come up first in your searches? The topic cluster tool on HubSpot. There’s a great tool from HubSpot which helps you map your content plan, check that all your cluster posts line up with each other, and helps you track performance so you can fine-tune it. Search engines love this!

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A 4-step guide to creating a self-service marketing organization

Martech

You can use Confluence or Wiki or SharePoint as an encyclopedia of knowledge for your marketers,” said Sharaf. You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. That’s why you have to document what you want them to do and how to do it.

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What Is a Blog, & Why Should You Create One

Hubspot

For instance, HubSpot blogs about various topics concerning marketing, sales, and service because HubSpot sells products related to those three subjects -- so, more than likely, the type of readers HubSpot's blog attracts are going to be similar to HubSpot's core buyer persona.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! For example, one of the teams in HubSpot's marketing department is the Editorial team, which is responsible for HubSpot's branding.