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SEPTEMBER 7, 2011 The Ultimate Facebook Marketing Cheat Sheet
Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page. Connect with HubSpot link] at [link]. Bonus!
| | WEBBIQUITY
NOVEMBER 28, 2011 Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” SERPs: The Benefits of Being No.
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NOVEMBER 17, 2011 The Ultimate Guide for Mastering Long Tail Search
When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Long tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on youtube. You should include this phrase in your URL, page title, H1 tags, and throughout your content, too. Connect with HubSpot
| | SYNECORE
JANUARY 22, 2013 HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. Before encryption, my computer’s browser would forward the full URL of the SERP page as the referrer header. Thanks.
| | HUBSPOT
MAY 10, 2012 How B2B Marketers Can Succeed on the 6 Big Social Networks
So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. In HubSpot's own Pinterest experiments, we've found that having many boards with many pins is the best way to drive traffic back to your site. Let's use HubSpot as a case study. No prob.
| | HUBSPOT
DECEMBER 12, 2011 40 Essential SEO Terms Marketers Should Know [Glossary]
Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Connect with HubSpot Directory and Dmoz.
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HUBSPOT A Simple Guide for Setting Up Your First Google AdWords Campaign
| MONDAY, JUNE 18, 2012
Or if you're a HubSpot
customer, you can utilize our Keyword tool that exists within the software. An ad position of 1 is the highest on page one of the SERPs
. Display Network Only: Ads will appear on websites in the Google Display Network, which include all of Google’s partnering websites -- like YouTube
and Gmail. Online Video: This option will place your ads on YouTube
and other sites within the Google Display Network that are relevant. 3) Enter a display URL
-- this is the link that will appear in your ad. But fear no more! Think about it. Right. MORE >>
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