How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager
Hubspot
MAY 19, 2020
According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. motivated reasoning and recency bias ) and grounding the conversation in hard facts will help teams come to a better final result. There’s no doubt that Account-Based Marketing (ABM) is hot right now. Because companies get stuck.
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