ClearVoice

NOVEMBER 2, 2018

Conference sessions run the gamut of video tips for family vloggers to YouTube ad strategies. Great for: Video marketers, videographers, YouTube influencers and social media influencers. Sponsor: HubSpot. Description: The mega-conference hosted in Boston is the ultimate HubSpot meetup. Date: July 15-17, 2018.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The solution, it seems, is far more complicated. Why is it that one company fails miserable while the other gets it right?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Hubspot

FEBRUARY 20, 2017

1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. Four Brands That Replaced Product Names.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ? United States License.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Content Standard

NOVEMBER 26, 2016

Video comprises one-third of all online activity, according to HubSpot , and it’s a powerful medium. On YouTube, more than half of video views come from mobile devices, the video site reported. It’s a transporting, adrenaline-raising experience—and in just a few weeks, it earned nearly five million views on YouTube alone.

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Webbiquity

FEBRUARY 1, 2010

by YouTube. 10 SEO tips for YouTube by iMedia Connection. 10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog. Social Media and Public Relations. Hiring for Social Media: The Ugly Side by Altitude. Amber Naslund. Taddy Hall. Did You Know 4.0 Mike Frichol.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

The Effective Marketer

MARCH 7, 2009

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Webbiquity

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ClearVoice

MARCH 26, 2020

” — HubSpot. Think mailers with specific incentives and creative ads that launch before YouTube videos. Public relations agency. . “Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. Advertising agency.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

MAY 25, 2011

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Heck, at HubSpot, we do it, too! Free Ebook: How to Leverage Social Media for Public Relations Sucess.

PR 28

PR Social Media Media Blogger 28

Online Marketing Institute

DECEMBER 1, 2010

YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Consider a live video show a few days prior to the event to share event information, agenda, speaker bios, and whatever other event-related topics you’d like to cover. Follow Adam on Twitter @adamholdenbache.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

NOVEMBER 16, 2012

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." Dan Slagen , head of global marketing relations at HubSpot leads our co-marketing initiatives.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

JUNE 22, 2021

You’d probably share videos on Vimeo and YouTube. Source: HubSpot. Examples include social sharing and mentions, guest bloggers, product reviews, public relations, and online communities and forums. Each type of content will require unique distribution tactics. Interviews. Case studies and success stories. Infographics.

Distribution 317

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 317

Hubspot

APRIL 8, 2015

The putting together of these gift bags comprises an entire industry that''s tightly controlled by a few public relations professionals who are matching brands with celebrities. In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future.

Paid Search Agency 28

Paid Search Agency Press Advertising Agencies PR 28

Zoominfo

SEPTEMBER 17, 2018

It focuses on content marketing, brand journalism, public relations, the media, and advertising. Are you a HubSpot user looking to take your Inbound Marketing to the next level? Are you a HubSpot user looking to take your Inbound Marketing to the next level? Listen here. Brand Newsroom. Listen here. The Hubcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

SEPTEMBER 26, 2014

In fact, some are so good that people look them up on YouTube after seeing them on TV, or even share them with friends and family. Public Relations. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Not all advertisements are disruptive and annoying.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Hubspot

MAY 2, 2013

A Pinterest/YouTube mashup of past work isn’t necessarily detrimental to an agency’s ability to land an account. They are looking for an agency that specializes in marketing to a niche audience while having a strong history of, say, successful public relations campaigns.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 28

Vidyard

OCTOBER 27, 2019

Inbound marketing and sales software HubSpot used animation to explain the importance of video when they were promoting their new feature, HubSpot Video. Live video is also available on Instagram, YouTube, and a number of live-focused and niche platforms (such as Twitch, which is popular with gamers). Learn From the Pros.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Hubspot

MARCH 19, 2013

public relations can be a critical ingredient in your marketing mix. By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

seo.co

NOVEMBER 8, 2021

HubSpot Blog. In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. He’s extremely active on LinkedIn and often shares his YouTube videos and blog content with followers. TopRank Marketing Blog. Buffer Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

HubSpot Blog. In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. He’s extremely active on LinkedIn and often shares his YouTube videos and blog content with followers. TopRank Marketing Blog. Buffer Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Content Marketing Institute

NOVEMBER 1, 2018

Other favorites include HubSpot , Salesforce , Constant Contact , and (tied) Campaign Monitor / Emma. HubSpot CRM. Public relations. When it comes to nurturing an audience, email is the go-to for 87% of B2B content marketers, according to CMI research. cmicontent #research Click To Tweet. Microsoft Power BI. IBM Cognos.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Hubspot

JULY 2, 2020

While this does include paid initiatives like commercials and advertising, promotion also entails organic initiatives like word-of-mouth marketing, content marketing, and public relations. Public relations and working with affiliates and/or influencers. Ads to air on video streaming sites like YouTube, or on TV.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Hubspot

MAY 29, 2015

Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson's "blender durability experiments," and proposed an idea that would soon propel Blendtec to fame. The Will it Blend? How did this happen?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

ClearVoice

DECEMBER 19, 2018

People are watching over a billion hours of video on YouTube every day. Public relations. Whether it’s you or your PR team, someone should pitch content to industry trade publications and journalists. While you may not be surprised by the idea of a “content explosion,” you may be surprised how big it is. Campaigner.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Hubspot

OCTOBER 17, 2014

HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. HubSpot customers: Learn how to use the bulk scheduling tool here.) To save time, she uses Social Inbox to schedule tweets in bulk by uploading them from a spreadsheet.

Social Media 28

Social Media Organization Work Management Media 28

Hubspot

AUGUST 9, 2011

The Amazon EC2 cloud computing service that powers many websites (including Foursquare, Reddit, and even HubSpot) was experiencing a temporary systems failure that disrupted service. Companies should have dedicated personnel such as support staff and public relations professionals ready to handle issues. Connect with HubSpot :

Amazon 28

Amazon Public Relations Buzz Social Networks 28

Webbiquity

MARCH 8, 2011

27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. While most are active to some degree on Twitter, Facebook, YouTube, LinkedIn and blogging, none exhibit a truly consistent, integrated social media presence. and the baton pass to the mountain climber, the Post-It note and of course the ubiquitous handshake.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Hinge Marketing

MAY 15, 2017

Think webinars (which are just a different take on public speaking), advertising, public relations, SlideShare, video and web analytics, to name just a few. More sophisticated marketing platforms such as Salesforce, HubSpot, and Infusionsoft also include email delivery services. Select and prepare your email platform.

Personalization 126

Personalization Webinar Metrics Brand Identity Branding 126

Webbiquity

SEPTEMBER 10, 2012

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Social Media Content Templates. Email Content Templates.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

FEBRUARY 13, 2014

There was, however, a catch: The princess had partnered with a new public relations firm called Makai. public relations branding' Yet, when the princess of Tonga decided the country needed a winter Olympian for the Vancouver Games, she partnered with a local radio station for auditions, and 20 Tongans showed up.

Public Relations 28

Public Relations Advertising Agencies Training Case Studies 28

Hubspot

OCTOBER 9, 2019

At HubSpot, we do this by using the pillar/topic cluster model. Christina Perricone, team manager of HubSpot's pillar page content, says, "The pillar cluster model organizes content on your site around a single topic and search term through internal linking. Platforms like YouTube or Pinterest generate a lot of traffic.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78