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Migrating from Marketo to HubSpot: Why You Should Switch

Envy

Marketo and HubSpot are two of the most popular marketing automation platforms available today. Both platforms offer a wide range of features designed to help businesses generate leads, engage with prospects & customers, and sync their marketing data.

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HubSpot unveils AI additions and a revamped Sales Hub

Martech

Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. Now in public beta, ChatSpot combines the capabilities of ChatGPT with other data sources, including a HubSpot customer’s Smart CRM. Get MarTech!

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Prospecting Insights: Boost Your Sales Strategy with High-Octane Data

Zoominfo

How important are prospecting insights to your sales strategy? But consider this: HubSpot Research found that 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps.”. What are prospecting insights?

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Integrate Conversational Marketing and HubSpot — and Then Use These Seven Sales Acceleration Strategies

Zoominfo

Regardless of whether you’re using automated chatbots, your sales development reps (SDRs) as live agents, or a combination of both, it’s important to identify who your qualified prospects really are. Elsewhere, we’ve classified the prospects that visit your site into six high-level categories. Steps to Strengthen HubSpot Integration.

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Transform Your Sales Process with HubSpot Content Assistant

SmartBug Media

Fortunately, HubSpot Content Assistant can help businesses overcome these challenges and maximize their HubSpot experience by revolutionizing their sales process. The manual approach to sales often results in similar messages being sent out to different prospects. Let's take a look at some strategies.

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How to Use Email Automation to Nurture Prospects

Zoominfo

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. It’s all about appealing to their specific interests and needs.

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HubSpot Feature: Why You Should Use HubSpot CTAs, Not Buttons

Envy

Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link.

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