SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. How to evaluate your content’s SEO.

Top of Funnel 98

Top of Funnel Lead Ranking Lead Scoring SERP 98

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Ranking 69

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. How can I promote my content to reach my audience?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Contently

APRIL 4, 2023

HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content). Promote your content on third-party sites or in third-party newsletters to reach new subscribers.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Valasys

FEBRUARY 19, 2024

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Using NLP, Google categorizes search queries into four categories —navigational, transactional, promotional, and commercial.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

SmartBug Media

AUGUST 27, 2021

Towards the end, we have paid social acting as both a promoter and also a closer. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Then we use display as our mid-funnel channel, trying to push people further down the funnel.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

APRIL 25, 2019

Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. This copy could be the key to converting page visitors.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). There is limited space on the Google SERP, and the ads with the highest ad rank and priority tend to be allocated the most real estate.

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Navigate the Channel

JANUARY 2, 2023

Is it an awareness or promotional journey where you need to gather the attention and engagement of potential customers around your product, brand or service? According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. Or is it an onboarding journey? Select touchpoints.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Marketing Insider Group

APRIL 6, 2021

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Source: HubSpot. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). It’s one of the most trusted channels today.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. HubSpot Marketing Hub. The HubSpot Marketing Hub's suite of features can assist with your audience targeting efforts.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Ranking 95

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). Decide how and where to promote your blog. Part of your strategy should include a promotion plan. You're almost done.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. When it comes to developing a wider overall content strategy, to see success, your approach must also encompass content promotion and reporting for continual refinement. Tools to Enhance Your Content Process.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Scoop.it

MAY 4, 2023

Include UGC in Your Paid Ads and Promotions If you run ads and promotions, take advantage of user-created photos and videos. Once people search for something on Google, they will see the ratings and reviews on the SERPs. Include links to pages your brand promotes, allowing for a more direct form of drawing website traffic.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). You can do this by keeping your company profile updated, and sharing the latest company news, alerts, promotional offers, and more.

Content Marketing 91

Content Marketing Lead Ranking Lead Scoring Brand Identity 91

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

SmartBug Media

JULY 2, 2021

If you were to make the first page in Google search engine results page (SERP) for IT services despite being a managed service provider, a large amount of the traffic coming to your blog would be unqualified, which leads to a high bounce rate. Google the terms you’re targeting and see what kind of results come up.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

SmartBug Media

AUGUST 13, 2021

One way to boost your search engine result page (SERP) ranking is to utilize a consistent customer review strategy. You can’t forget the likes of Google My Business or Facebook , so that you show up on the SERP when prospects are searching for senior care in your area. Again, be sure to: Clearly define your ask (i.e.,

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Sounds pretty great, right? Image Source.

Lead Ranking 100

Lead Ranking Lead Scoring Content Classified Ads 100

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

SmartBug Media

NOVEMBER 6, 2018

What you probably didn’t consider is what happened behind the scenes before those results populated: Each search engine has its own algorithm, which is a set of rules that determine which websites populate the search engine results page (SERP), and in what order. It’s not enough to just write the blog, you should also promote it.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

NOVEMBER 11, 2019

We at HubSpot have not been shy about our love for content clusters or how they contribute to organic growth. They act as a self-promotion tool to show search engines how much you know about a topic, so they are more likely to rank your site as an authority for any related search query. Content Clusters.

SEO 60

SEO SERP Outreach High Quality Lead 60

DAGMAR Marketing

APRIL 5, 2022

Pay-per-click (PPC) is an advertising model that enables businesses to promote their company, products, or services online and pay only once an ad has been interacted with. Display ads, also referred to as banner ads, are visually enticing digital advertisements used to promote your brand online. About PPC Advertisements. Display Ads.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Hubspot

FEBRUARY 28, 2018

On top of being able to track hiring the way they might analyze any other promoted post campaign, Page administrators can also manage and communicate with applicants via Messenger. At the same time, HubSpot's research has indicated plans to increase the use of LinkedIn among a similar demographic -- ages 18 to 34.

Facebook 75

Facebook SERP Linkedin Network Marketing 75

SmartBug Media

AUGUST 28, 2019

Video is a powerful way to grab and hold your buyers’ attention, strengthen your brand message, promote brand recall, and build better relationships with your buyers. HubSpot research shows that more than 50 percent of consumers want to see video from brands. Video Helps Engage the Increasingly Distracted Buyer.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. So, when you Google your product, where does your business fall on the SERP as opposed to others? So for traffic, SEO is a must.

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

Hubspot

MARCH 6, 2017

Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. We are going to answer the following questions and provide marketing tips about promoting your small business: How can I make a website? Do-It-Yourself Tools.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

seo.co

OCTOBER 27, 2020

Source: Hubspot. In a recent book, he claims to have created a new website circa October 2004, and was able to push it to the top 20 positions in Google SERPs for a target keyword in less than a month. But it also happens to be one of the most contested, debated, and questioned concepts in the world of search engine optimization (SEO).

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing. Content Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. Promotion of blog posts through social media. And, guess what?

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

SmartBug Media

AUGUST 4, 2020

As an added bonus, ensuring that keywords are present can help your listing rank on search engine results pages (SERPs). Use a tool like HubSpot or Mailchimp , and be sure to incorporate personalization tokens throughout. Another strategy for identifying your happiest customers is through Net Promoter Score (NPS) surveys.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. According to a study by HubSpot, companies with a well-defined ICP and sales-qualified leads tactics are 2.4 times more likely to exceed revenue goals than those without one.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs).

Lead Ranking 52

Lead Ranking Lead Scoring Marketing Automation Services Work Management 52