Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Webbiquity

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Practice Proper Channel Management. An effective way to circumvent this problem is to practice proper channel management. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. B2B organizations must also consider how content pieces fit different sales funnel stages. For example, create and optimize top-of-the-funnel content for a wider audience. Awareness-driven reputation management.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide.

Case Study 90

Case Study Case Studies Work Management Studies 90

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas.

Youtube 77

Youtube Advertising Channels Video Marketing Word of Mouth 77

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. Email Marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Top Rank Marketing

DECEMBER 1, 2023

31 percent of chief marketing officers have indicated that they plan to increase investment in influencer marketing over the next 12 months in order to boost customer attention, with 35 percent pointing to sponsoring or organizing live events, and the same amount looking to spend more in social commerce — some of the findings included in newly-published (..)

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 59

Marketing Budget Trends Cross-Selling Marketing & Strategy 59

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Hubspot

APRIL 20, 2020

Let's take a look at the favorites of HubSpot content marketers. I teared up out of a sheer sense of, 'Oh my God, I think like that, too' — what more could you want out of a marketing campaign?" — Caroline Forsey, Editor of HubSpot's Marketing Blog. pic.twitter.com/JDxyCIv0zz — Popeyes Chicken (@PopeyesChicken). October 28, 2019.

Hubspot 96

Hubspot Content Marketing Campaigns Planning 96

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? How to Find a Perfect B2B Sales Lead? Resort to various automation tools mentioned below to streamline this process. Update Your Existing B2B Sales Leads Database. This is why prospects are very likely to hang up on a sales manager.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Hubspot

FEBRUARY 24, 2020

Even if you aren’t a seasoned social media manager, you are probably more social media savvy than you think. While your marketing team does a great job maintaining your brand’s overall presence on social, implementing social media into your sales strategy can lead to impressive results. Implement the tactics below instead.

Social Media 89

Social Media Ideal Customer Profiles Media Marketing & Strategy 89

Contently

APRIL 4, 2023

Bottom-of-funnel content conversion rates (i.e., To calculate, divide total bottom-of-funnel content page views by the number of conversions. Alexa and Siri) and other search tools that use natural language processing technology. Experiment with new content mediums , like posting videos on YouTube or creating podcasts.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 78

Youtube Advertising Agencies Adwords Mobile Advertising 78

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. More than one billion hours of videos are viewed on YouTube daily. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 69% of marketers invest in SEO ( Hubspot). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users. Promote Video Content.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. HubSpot is one such brand. Their goal is to build a community where they can engage with entrepreneurs and possible HubSpot customers through their podcasts by providing highly relevant business content. YouTube – Ahrefs . A podcast is a great way to generate demand for your business.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. Overall, we created 30+ videos and brought in over a million views … and that’s just on YouTube. HubSpot's "Pivot to Video" Playbook.

Hubspot 71

Hubspot Video Marketing Lead Ranking Budget Programs 71

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Optinmonster

DECEMBER 28, 2023

Which Drives More Sales: Email or Social Media? According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. Which Drives More Sales: Email or Social Media? Do emails work to drive sales? Yes, especially if you use emails to send promotional offers.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Hubspot

OCTOBER 29, 2019

Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. You can use tools in your content management system (CMS) to create forms, slide-in CTAs, or popups that are designed to gather email addresses. Master SEO. Analyze your results. Produce content.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Vidyard

DECEMBER 10, 2019

Create, host, manage, and share your videos. The team launched a YouTube channel called Lucid Thoughts , which is dedicated to breaking down complex and otherwise hairy topics—like the differences between natural language understanding and natural language processing in a fun, approachable way. It’s a whole-funnel approach.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

OCTOBER 7, 2019

Plus, it’s one of the big things that high performers—the people who get promoted—tend to have in common. HubSpot Academy. HubSpot is an undisputed leader in the marketing world. Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

SmartBug Media

FEBRUARY 4, 2020

Interviewing actual prospects, customers, partners, and sales reps to validate your research. This is the actual process with every new client we take on. Here is a mockup analysis examining four “construction management software” related topics. You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Hubspot: The Event Invitation 7.3 Airbnb: The Social Ad 7.5 Vidyard: The Asset Promotion. Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. Social Ads.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

SmartBug Media

MARCH 19, 2020

Manage color and contrast. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Are your videos appearing on your website as well as on YouTube? Try animation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Metadata

JANUARY 31, 2024

Here are a few pre- and post-event tactics you can steal to do just that, including some pretty nitty ones that take advantage of the latest in artificial intelligence. Pre-event success: Plan and promote What’s worse than an event with empty seats? See the problem? That’s a trick question. That’s a trick question.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Tactics tailored to Gen X are not going to get you far.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

JUNE 21, 2023

Having a clear purpose in mind is the difference between going to a party that has a specific purpose (like a birthday or costume party) and one that is simply promoted as a party. Some people like to include “to entertain” as a separate purpose, but think of that more as a tactic to inform or persuade and not a purpose of its own.

Business 65

Business Social Media Youtube Facebook 65

SpotMe Blog

JULY 25, 2021

Best Practices for Promoting Your Hybrid Event. Marketing and sales events. 4) INBOUND by Hubspot. INBOUND is a three-day conference put on by HubSpot that occurs in August every year. . Moz understands the SEO advantage of repurposing old event footage into promotional material to market their next event.

Examples 111

Examples Enterprise Management Work Management Conference 111

Hubspot

APRIL 9, 2020

While some of the tactics on this list will take a bit more time and strategic energy to execute on than automatic ads generated with third-party data, these alternatives can still help you learn about your audience target, develop a buyer persona, and pinpoint ads or marketing materials to the right prospects.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Only B2B

FEBRUARY 23, 2022

It is invariably said that the purchase process is now reliant on the customer. The US has an edge in this sector because to its greater and more strong technology skills, as well as its economic capacity to promote itself and influence how commerce is done throughout the world. Lead Generation In Europe Vs. The USA.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117