Zoominfo

JULY 15, 2019

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

Activities 246

Activities Brand Identity Branding Sample 246

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Post-Show Nurture all leads, not just those deemed “sales-ready.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ATAK Interactive

SEPTEMBER 15, 2020

If you just look at one aspect of sales enablement–content–then what you’ll see is, you know, old school agencies developing nice print ads, trade show booth designs, that kind of stuff. Nowadays, it’s much different.

Top of Funnel 146

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Hubspot

FEBRUARY 24, 2012

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

Hubspot

DECEMBER 26, 2011

There are hundreds of companies at trade shows vying for your audience's attention. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. How to Make Your Business Stand Out at the Next Trade Show. Make Your Trade Show Presence 'Inbound'.

Trade Show 28

Trade Show Landing Pages Hubspot Distribution 28

Golden Spiral

JANUARY 27, 2022

We experienced some great examples of ABM after attending HubSpot’s 2019 INBOUND conference. Our team member, Irma Davila, visited a trade show experience created by Sendoso , a third-party gift and corporate specialties delivery service. On the other hand, you have been exhibiting at trade shows for years.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Smashmouth Marketing

NOVEMBER 19, 2009

Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Stay tuned.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

ATAK Interactive

SEPTEMBER 15, 2020

If you look at one aspect of sales enablement – content – then you will see old-school agencies developing nice print ads, trade show booth designs, that kind of stuff. You need to help create interactive presentations, videos, the type of tools that salespeople need in our age of virtual selling. .

Top of Funnel 78

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 78

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Hubspot

JULY 13, 2011

As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.

Trade Show 28

Trade Show Social Media Media Buzz 28

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app.

Examples 111

Examples Enterprise Management Work Management Conference 111

SmartBug Media

APRIL 10, 2019

It’s time to put together a presentation, have your facts in order, schedule a meeting, and justify the costs, benefits, and necessity of content marketing to your C-suite executives. Back in 2012, Hubspot noted that “the average banner ad has a 0.1% But what about ROI? What is the competition doing?

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Brandpoint

NOVEMBER 10, 2020

Plus, tweets are easy to go back to for recap blog posts like this one we recently did for HubSpot Inbound. Most trade shows pitch vendors on some combination of Virtual Booth, a list of leads after the show, attendance to virtual sessions, and opportunities for virtual demos / meetups with attendees.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Blog posts, videos posted to YouTube or Vimeo, presentations on SlideShare–all can continue to attract new viewers years after they are first created. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Golden Spiral

DECEMBER 21, 2018

A B2B tech company wanted to put a large booth in a leading trade show for its vertical, but the space rental, travel, hotel, and other expenses would have used up the entire year’s marketing budget. The company chose, instead, to be a vendor at a regional trade show for the same vertical. Not presenting at trade shows?

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Hubspot

JANUARY 6, 2021

If you're meeting buyers at trade shows, a lead could be anyone who left their email address at your booth. According to HubSpot's analysis of 8,900 companies across 28 industries , the average close rate for hospitality is 11%, while the average close rate for arts and entertainment is 28%. HubSpot CRM.

Process 96

Process Effectiveness Top of Funnel Work Management 96

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Belkins

FEBRUARY 21, 2021

They will give you ideas of how to present a decent solution and make your B2B sales leads choose your company over the competitors. Presentations. B2B marketers love PowerPoint presentations because they also generate lots of B2B sales leads. Trade Shows. Grow Your Social Networks.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Navigate the Channel

MAY 19, 2023

Personas are, according to HubSpot, “semi-fictional representations of your ideal customers based on data and research. Your own website’s analytics, Google analytics, CRM systems, industry and trade research reports and publications, reviews (including any bad ones), trade shows and surveys. What data, you ask?

Marketing & Strategy 65

Marketing & Strategy Paid Search Agency Content High Quality Lead 65

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. What is that acronym you keep using? In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Content4Demand

MAY 21, 2020

These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

The Effective Marketer

MAY 7, 2010

The presentation is not only funny is also engaging. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Hubspot

MARCH 8, 2023

About 46,600 openings for securities, commodities, and financial services sales agents are projected each year, on average, over the decade.

Lock-In 66

Lock-In Trade Show Education Statistics 66

The Effective Marketer

NOVEMBER 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. The rules are you have to present 20 slides with 20 seconds for each (total of 6:40). To present well in this kind of format you have to rehearse very well.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

Integrated B2B

OCTOBER 26, 2012

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events.

Social Media 40

Social Media Trade Show Social Marketing Planning 40

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

JANUARY 7, 2011

From the discussion thread I liked two presentations that were shared, posted below. The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

ClearVoice

AUGUST 12, 2019

Furthermore, when tied into HubSpot or other automation suites, it can be a powerful tool in a content marketer’s quiver. If your company is hosting or attending an event, such as a local trade show or conference, or a community event, you can send a personalized invitation or postcard to your mailing list. Event marketing.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Marketing Insider Group

AUGUST 25, 2015

Hubspot states that B2B companies who blog generate 67% more leads per month than those who do not blog. Can you imagine walking into a sales appointment or bumping into a client at a trade show and have them reference a great blog post you wrote? whether or not you use social selling techniques. A blog post that does not sell.

Statistics 100

Statistics Differentiation Trade Show B2B Sales 100

The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? PPT should complement the presentation not encompass it. Happy 25th birthday! Rehearse 5.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Hubspot

JUNE 20, 2018

We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. For example, HubSpot created a Pinterest board where we pin the well-designed covers of our marketing ebooks. Collect email addresses at a trade show. Add a call-to-action button to the top of your Facebook Business Page. The best part?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

The Effective Marketer

APRIL 6, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100