SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Think about the different tools you use to drive traffic during a campaign. Here’s where UTM parameters become invaluable.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. These include podcasts, newspaper articles, book bibliographies, and, yes, friend suggestions as well.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Safari Digital ) Up to 40% of organic search traffic is for location-based businesses. HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

OCTOBER 17, 2018

Podcasts fit into our commutes, our workouts, our in-between times in a way that other formats just can’t. A few mile-marker facts: Nearly 1 in four americans, roughly 68 million people are listening to podcasts on a monthly basis. Outside of the United States podcasts are being consumed at similarly a rapid rate.

Paid Search Agency 65

Paid Search Agency Storytelling Hubspot Advertising Mediums 65

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

FunnelEnvy

DECEMBER 26, 2023

The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. Multiple Landing Pages: The More the Merrier Hubspot reports that business websites with 10-15 landing pages increase conversions by 55% over those with less than 10 landing pages.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Outgrow

MARCH 24, 2023

We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! I was recently listening to an interview by Marco Burch, a former CR of HubSpot. He was talking about the early days of HubSpot, this is probably way back into like early two thousand.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

G2M Solutions

JUNE 29, 2020

This is written by guest blogger Matthew Howells-Barby, Senior Director of Acquisition at HubSpot and a partner at Traffic Think Tank. He's the founder of The Coin Offering , an educational site focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast. Why is this true?

Lead Scoring 77

Lead Scoring Lead Ranking Google Hubspot 77

Webbiquity

SEPTEMBER 19, 2017

Meanwhile, 19% of marketers identified website traffic as their top KPI. Yes, traffic matters, but what’s far more important is the quality of that traffic: are visitors engaging with your site’s content and taking any type of conversion action? Podcasts and video are convenient for mobile consumption.

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Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Hubspot

DECEMBER 20, 2018

Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Locally Hosted Video Player feature to share high-quality video content.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Outgrow

JUNE 20, 2022

We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! Understanding Community Led vs Product Led Growth with HubSpot’s SVP of Marketing . And for this month, we are going to interview Kieran Flanagan, who is the SVP of marketing at HubSpot. No problem, just watch the Podcast! .

Paid Content 52

Paid Content Communities Work Management Product 52

Outgrow

AUGUST 9, 2022

We recently interviewed Aaron Marks for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Is it a traffic-based measurement? Some of the metrics we use for that are, how much traffic are we getting? Welcome to the Marketer Of The Month blog! . Thanks for joining us, Aaron.

Marketing AI 52

Marketing AI Top of Funnel Ideal Customer Profiles Lead Ranking 52

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. Articles with at least one video generate 70% more organic web traffic.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. Blog posts with 6-13 word long headlines tend to drive more traffic. Let’s dive right in! SEO leads have a 14.6% close rate. We got you covered.

Statistics 93

Statistics Paid Content Stats Blogger 93

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Podcast content is now even more popular. Podcasts keep trending upwards.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. A podcast is a great way to generate demand for your business. With the steep rise in podcast success during the covid-19 pandemic, tons of companies have started podcasts to widen their reach. . HubSpot is one such brand. LinkedIn- Refine Labs.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Valasys

SEPTEMBER 22, 2023

One stellar example of influencer selection in B2B marketing that continues to resonate in 2023 is the collaboration between Neil Patel, a renowned digital marketing expert, and HubSpot, a leading inbound marketing and sales software company. Participants receive exclusive event invitations, product access, and recognition as incentives.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. The more you write, the higher your chances of getting opportunities that will generate the right kind of traffic.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

KoMarketing Associates

APRIL 7, 2021

This is different than lead generation, where the goal is converting traffic. This is the classic lead generation setup: You drive traffic to a landing page, offer a high-value piece of content, and make people fill out a lead generation form in order to get that content. Make your content shareable. Invest in earned and paid media.

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Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

MAY 17, 2023

Content Marketing: Oberer Homes Content marketing still draws traffic in droves. We’re masters of content marketing at MIG and have helped numerous brands of various sizes boost their traffic (including ours). Image Source: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service 2.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64

Vision Edge Marketing

MAY 16, 2023

Slow acceleration or noticeable loss of power can impact maneuvering in traffic or being able to avoid an accident. HubSpot research found that 93% of customers are likely to make repeat purchases with companies that are customer-centric and offer an excellent customer experience. How do you spot misfires?

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Experiment with new content mediums , like posting videos on YouTube or creating podcasts.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. It’s easy to overlook the importance of blogging, especially with videos and podcasts taking center stage over the last few years. Don’t overlook video in your strategy. Remember blogging—an oldie but a goodie!

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Hubspot

MARCH 16, 2017

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting. million podcast listeners. How Agencies Can Start a Podcast.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Statistics 75

Hubspot

MARCH 25, 2021

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy. The enduring importance placed on blogging isn't shocking.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Zoominfo

DECEMBER 19, 2018

Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google. Go check it out! 9. Ahrefs TV. Go take a look!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

MAY 21, 2019

Don’t get me wrong, I love seeing a spike in traffic as much as the next blogger. Podcasting. On average, people spend 17 hours per week tuning into their favorite podcasts, online radio shows, and audiobooks. In reality, they’ll only listen to it if it can hold their attention and, ultimately, entertain them.

Trends 78

Trends Word of Mouth Paid Search Agency Storytelling 78

Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media. There are three major benefits of social media backlinks apart from receiving traffic. Quick Jump Links. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

ClearVoice

MARCH 14, 2024

Leverage your email newsletters to promote content such as podcasts and videos from other platforms. Some of the top email analytics tools include the following: HubSpot. HubSpot’s email marketing tool includes robust analytics features to measure your campaign’s performance and optimize your strategies. Segment your email list.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Marketing Blender

MARCH 22, 2024

They often listen to podcasts or YouTube videos. It helps improve your website’s visibility on search engines, thereby increasing traffic and potential leads. For more advanced businesses, the path forward is setting up a CRM such as Sharpspring or HubSpot. Select the ones that your target audience frequently uses.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

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Paid Search Agency Lead Scoring Lead Ranking Companies 95

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

nDash

AUGUST 25, 2020

When I’m not making Unthinkable , I’m leading Marketing Showrunners (MSR), the media and education company I founded to help makers & marketers create podcasts and video shows that say something important and make a difference for listeners. (I A lot of Jay’s work revolves around podcasts. Loved this advice.

Planning 52

Planning Top of Funnel B2B Thought Leadership Thought Leadership 52

Hubspot

APRIL 7, 2023

Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice. For example, HubSpot started as a CRM but has since expanded digital product offerings. How can you grow traffic and convert visitors? According to Statista, there are 464.7

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CMS Development Product Buyer Personas Industry CMS 72