KoMarketing Associates

APRIL 7, 2021

“Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. As we’ve written about elsewhere : “since the pandemic began, 55% of marketers have increased demand gen activity.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Zoominfo

DECEMBER 19, 2018

Featured Video: How to Measure the Success of Your Content Marketing Campaign. Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel! Marketing Land.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

JANUARY 2, 2018

At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets. eMarketing Institute’s Free Online Marketing Course & Certification. HubSpot Academy Inbound Marketing Certification Course.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Webbiquity

FEBRUARY 16, 2011

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Stevens & Tate

DECEMBER 7, 2020

Most companies, from business start-ups to established brands, recognize the importance of marketing. However, some may stray away from marketing tactics because they view them as costly. In reality, many cost-effective marketing strategies require little investment. Online marketing sites. Press releases.

Cost 59

Cost Marketing Strategy Marketing & Strategy Effectiveness 59

ANNUITAS

AUGUST 8, 2011

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. Presenter: Carlos Hidalgo, The Annuitas Group.

Sales Qualified Leads 100

Sales Qualified Leads Advertising Benchmark High Quality Lead Leads 100

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.". HubSpot Marketing Hub.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

Litmus

JANUARY 19, 2021

It can be tough taking your email marketing program to the next level on a tight budget—but it’s possible. So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Best free email marketing tools.

Budget Programs 138

Budget Programs Work Management Marketing Management Email Marketing 138

Hubspot

JANUARY 20, 2020

At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. It's a tale as old as time for those in online marketing. One tactic is a squeeze page. And that's because it works.

Sales Qualified Leads 99

Sales Qualified Leads Lead Scoring Lead Ranking Landing Pages 99

KoMarketing Associates

SEPTEMBER 29, 2017

But, what does this mean for B2B online marketers? While tactics like keyword targeting, link building, content development, etc. play an important roles in our online marketing strategies, we can’t lose sight of the overall experience we are creating. Dharmesh Shah (Founder/CTO HubSpot). Stop interrupting.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Optinmonster

OCTOBER 29, 2023

72% of online marketers describe content creation as their most effective SEO tactic. Titles with 6-13 words attract the highest and most consistent amount of traffic. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. Want more SEO statistics ?

Statistics 94

Statistics Paid Content Stats Blogger 94

Zoominfo

OCTOBER 5, 2021

Featured Video: How to Measure the Success of Your Content Marketing Campaign. Jon Loomer Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

JUNE 2, 2021

While this is just one data point to think about, it's worth noting because it shows that there will likely be a strong interest in online shopping -- even when every physical store re-opens to full capacity. Whether you run or work for an online or physical business, here are a few tactics to embrace. Embrace online marketing.

Business 99

Business Digital Transformation Work Management eCommerce 99

Webbiquity

JANUARY 9, 2014

For establishments that rely on local customers, or even global enterprises with prospective customers in their geographic area, local SEO is a vital component of online marketing efforts. The Ultimate List: 50 Local Business Directories by HubSpot. What are the most important ranking factors in local search optimization?

SEO 100

SEO Hubspot Domain Optimization 100

Circle Studio

JUNE 6, 2018

The 2018 annual report contains data gleaned from more than 6,200 marketing and sales professionals surveyed to uncover what marketing strategies and tactics they are using. You might assume that a HubSpot survey would be comprised of mostly HubSpot customers, but in fact only 43% have an affiliation to HubSpot.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Hubspot

APRIL 16, 2020

Do you, as a marketer, struggle with offering one-on-one experiences with customers when you're not online? Marketing messages are hard, right? Allow HubSpot's Head of Conversational Marketing, Connor Cirillo, to break it down: "WhatsApp has become the center of gravity for billions of users around the world.

Work Management 101

Work Management Marketing Management Business Ideal Customer Profiles 101

KoMarketing Associates

MAY 29, 2014

While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

Hubspot

SEPTEMBER 23, 2018

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. Duct Tape Marketing. TopRank Online Marketing Blog. Jon Loomer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

SmartBug Media

MARCH 19, 2021

Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free!

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClearVoice

DECEMBER 12, 2019

You know those speakers who are invited to all the major content marketing conferences? The content on those websites and blogs includes many of the tips, strategies, and tactics that the marketing evangelists share during their speaking engagements. HubSpot Academy. Content marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

KoMarketing Associates

OCTOBER 23, 2014

The report below is loaded with insights that I can use to take to the KoMarketing team to show the tactical initiatives that are driving value. It is also a way to plan for the months ahead and add other tactics to our strategy. B2B Online Marketing Blog Search Engine Optimization'

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

SEPTEMBER 22, 2021

So the question becomes, how can content marketers communicate to sales so that they know what content to use and where and when to use it? State of Marketing Report 2021. From the HubSpot Report: About 65% of marketers report that video is their primary form of media used within their content marketing strategy in 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Content varies from tactical tips to more high-level social media strategies.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

The Effective Marketer

DECEMBER 14, 2011

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Email Marketing. Your Website & Landing Pages.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. HubSpot’s Marketing Blog. Convince and Convert.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

APRIL 8, 2011

Ten years later, in 2009, he began to notice a shift in the way companies were spending their marketing dollars. He saw an opportunity to adapt to the future of online marketing and transform his business. Retainer based marketing services were just the solution. Free Marketing Agency Training Program.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Online Marketing 28

Stevens & Tate

JANUARY 17, 2020

While keeping up with the latest marketing trends may seem like a challenge, it can be easier if you know where to look — or listen. Podcasts are becoming an incredible resource for all kinds of information, especially when it comes to online marketing. Duct Tape Marketing. The Mad Marketing Podcast .

Best Practices 70

Best Practices Word of Mouth Advertising Agencies Marketing & Strategy 70

Writing on the Web

NOVEMBER 27, 2013

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Well, we’re listed as #24, but hey! Then try making a list of the Top 5 or 10.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Hubspot

JANUARY 9, 2020

But, despite Google Discover's effectiveness in pulling in mobile traffic, a lot of marketers still don't know what it is or how it can be leveraged in the online marketing world. Beyond all other tactics, Google says content creators should focus on what they do best: creating content that people will enjoy.

Google 76

Google Paid Search Agency Mobile Marketing Marketing & Strategy 76

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Add Jay: https://plus.google.com/110720576611232766643. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Why Online Marketing Is Important.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Huptech Web

JULY 28, 2023

It involves different marketing strategies and tactics designed to identify and engage people who might be interested in your business’s offerings. Did you know that more than 80% of marketers worldwide integrate some form of AI into their online marketing activities? Let’s look at them now!

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. 79% of marketing leadsnever convert into sales. Bonus Point: Tag Everything and Re-market in other Platforms.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Martech Advisor

SEPTEMBER 23, 2019

In a bid to capture audiences, brands are now competing to provide fresh, seamless, personalized approaches to the online purchasing journey - all whilst respecting customer privacy online and adhering to new data protection laws. With this approach, customers can have a tailored experience at each step of the online journey.

Personalization 72

Personalization Tips Privacy Differentiation 72

Martech Advisor

JANUARY 24, 2020

Considering the factors that demand a marketer’s attention, we’ve compiled a list of twenty online courses and certifications that cover various areas of content marketing to help you win at your content efforts in 2020. Content Marketing Course - HubSpot. The Social Media Certification - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87